จำนวน Repository ( 18 )
การเปิดรับข่าวสารบนเครือข่ายสื่อสังคมออนไลน์ของคณะเทคโนโลยีสื่อสารมวลชน
The research objective is to analyze usage and exposure of the social media network of Faculty of mass communication technology. A user need of the social networking censorship is based on a survey research. Samples used in the study - teachers alumni and students within the faculty total number is 306 people. Sampling was started in a fiscal year of 2014 with Stratified Random Sampling method. Statistics are used to analyze the data values in percentage average and standard deviation for One-way ANOVA and t-test (LSD). A result of this research shows that based on the findings issues can debate as follows: A usage of devices for surfing network of social media the most of smart phones account for the social media network at home of the time spent - common period turnarounds 20:01 to 00:00 hrs. A representation of a daily usage on network of social media is 4-6 hours/day. Equivalent today-per-week using of social media networks is active online every day. The smart phone is in use at all times. Meanwhile the popular social media network daily user accounts from experienced in the use of social media networks. Most of the more than four years representational use for news/information perception. The most common tool of online social media network is Facebook. Faculty’s people a use of social media networks Facebook applications take into account essentially. The exposure of the social media network can be specifically considered as: the streaming information perception of the faculty’s network of social media is moderate. Considering the news that graduation ceremony in 2013 social interaction with the media is moderate. It is considering whether to press “Like” button on Facebook user’s expression from media relating to the Faculty is the highest. The use of social media within the network is moderate.
การเปิดรับข่าวสารและความพึงพอใจของผู้ชมในกรุงเทพมหานครที่มีต่อรายการมองรัฐสภา
This is to study the audience demographic have a relationship with audience behavior in watching of Insight the Parliament of people in Bangkok Compare the audience behavior have an effect and satisfaction and uses and gratification on insight of parliament and to study the audience’s opinion and satisfaction has a relationship with audience’s understanding and benefits on Insight the Parliament by using survey research. The sample was 20 years old and over from targeted 400 people who are in Bangkok and ever watched this TV program. The research instruments were questionnaires and collected data was analyzed by SPSS. The statistics used for data analysiswere frequency percentage average and standard deviation. The statistics used to test the hypothesis was t - test. And statistical analysis of the difference between averages was One - way ANOVA.
ทัศนคติและการเปิดรับสื่อโฆษณาของผู้โดยสารบนรถไฟฟ้าบีทีเอส
The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation mean average and frequency distribution. The hypothesis testing included Chi-square T-Test F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient.
การเปิดรับสื่อและปัจจัยทางการตลาดที่มีผลต่อการตัดสินใจเลือกซื้อคอนโดมิเนียมในเขตกรุงเทพมหานคร กรณีศึกษา : บริษัท แอล.พี.เอ็น. ดีเวลลอปเมนท์ จำกัด (มหาชน)
This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.
Working behavior and particulate matter exposure of workers in thumley teptaro wood handicraft industry, trang province
Dust is a major problem to effect of health especially in formal sector that is not covered by health benefits. This study was proposed at investigating the total dust and particulate matter (PM10) of workers in Thumley Teptaro Wood Handicraft industry Trang Province. Survey and sampling of dust from all operators were collected three replications using a tracking ID on working period. The results showed that were two groups of Thumley Teptaro Wood Handicraft industry that total dust were 7.7540+1.3110 and 14.4162+0.9265 mg/m3 and PM10 were 8.6134+1.4806 and 4.5279+0.8743 mg/m3 respectively. Total dust and PM10 were significant difference (P<0.05). PM10 in the wood product process of Thumley Teptaro Wood Handicraft industry were 3.3422+0.6685 2.9630+0.3050 and 4.5279+0.8743 mg/m3 in sawing frog style and polishing respectively. This result indicated that total dust and PM10 in all production process of Thumley Teptaro Wood Handicraft were not exceed the standard of Occupational Safety and Heath Administrstion and the notification of Interior Ministry about safety environment in workplace. Working behavior was found that workers were affected by total dust and PM10 in wood production process. All workers used dust protector during operators work.