The purposes of this research were : 1) to study the general information of the respondents and marketing mix factors 2) to study on purchasing behavior of fresh flowers from the invention business of consumers in Muang District Phuket Province 3) to study on relationship between general information of respondents and purchasing behavior of fresh flowers from consumer goods business in Muang District Phuket Province and 4) to study on the relationship between marketing mix factors and buying behavior of fresh flowers from the consumer invention business in Muang District Phuket Province. Samples were consumers living in Muang District Phuket and had purchased 400 fresh flowers from the invention business in Muang District Phuket Province. The instruments used is the statistical questionnaire used in data analysis include frequency value percentage value mean value standard deviation value and Pearson Chi-square. Statistical analysis using computer program. The results showed that : 1) most of the consumers are female between 20 and 29 years old. Have a bachelors degree. Most of occupation is private business such as trade or general contractor. Average monthly income is about 20001 - 30000 Baht. Most of consumers are living in Phuket. Consumers emphasize to the factor of marketing mix. Overall and individual aspects are at a high level 2) Consumers have a reason to buy fresh flowers for use in ceremonial or important events. They choose fresh bouquet of flowers for a price range of 501 - 1000 baht. By buying about 2-3 times a year most consumers will buy red roses. Consumers often buy to congratulate others or make their own buying decisions 3) The relationship between the general information of the respondents viz sex age education level occupation income per month and habitat and behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that the relationship between all was statistically significant at the .05 level and 4) The relationship between marketing mix with behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that product price and distribution channels have relationship but Marketing promotion does not have a relationship with behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that the relationship between all was statistically significant at the .05 level.

The reserch development of artifitial flowers creative made from Pa-kao-ma cloth consists of two objective. 1) To study satisfaction of the target group. Finding 1. Development process of artifitial flowers made from Pa-kao-ma cloth can be done with asking 5 expertion in to topics. The first topic mass flowers appearance. It can divide to five types. Monochl any dous. Mass flowers was made from litly. Alternative multilamination mass flowers was made from rose. Inflorescence flowers mass flower was made from Gladiolus. Composite flowers was made from hippeastrum johnsonil busy. Come-shaped mass flowers was from calla lily. The sec topic is filler flower. It can divide to two appearance. The First is sam flowers. It was made from Bouqainvillea. The second is orchid. It was made from Cattlega. 2. Satis faction to artificial flowers product from target amount 50 people in three forms following. Flowers vasc is the most satis faction with average equal to 4.89. Flowers frome 3D have average equal to 3.97. Accessories has average equal to 3.70

The purpose of the study is as follows : 1) to collect and study Thai floral art in wedding ceremony 2) to produce the digital media namely Thai floral art in wedding ceremony 3) to survey the satisfaction of the target group towards the media. The data is collected and analyzed form 50 persons of the target group. And the results on the media satisfaction as a whole are highly rated (4.02) when considering each category the satisfaction is highly rated from highest level to lowest level as follows : interesting contents 4.30 comfortable steps to do themselves 4.22 well sequences 4.18 revealing conservative media 4.16 pict continuity and presentation duration 4.08 special technics pictures speed motion and narration 3.96 sound effects on the media 3.88 clearly motion picture 3.82 leagible letter design 3.80 and suitable picture size 3.70

The purposes of this research were to study and explore the relationship between the attitudes toward the preservation of banana-leaf crafts flower works and decoration of fresh flowers of the Faculty of Home Economics Technology students Rajamangala University of Technology and individuals as well as internal and external factors. Research samples were 270 undergraduate students of the Faculty of Home Economics Technology from Rajamangala University of Technology Phra Nakhon Rajamangala University of Technology Krung Thep and Rajamangala University of Technology Thanyaburi. The samples were selected by using stratified sampling. The research methods were questionnaires and testing forms. Data analysis was performed by descriptive statistics and inferential statistics. The results of the study revealed that the attitudes toward the preservation of banana-leaf crafts flower works and decoration of fresh flowers of the Faculty of Home Economics Technology students Rajamangala Univers

This research aims to study the effects of blanching Khi Lek (Cassia siamea Lamk) flowers in brine in order to improve the qualities of Khi Lek flower tea production. The study comprised two factors: (1) two-time intervals for blanching: 3 and 5 minutes; (2) two concentrations of brine: 1% and 3% (w/v) and a control using Khi Lek flowers without blanching. The findings of the study stated as follows: blanching with different concentrations of boiling brine contributed to significantly different qualities of outcomed tea products in the aspects of moisture content aw color turbidity ascorbic acid content antioxidant activity and the observed sensory evaluation as compared to the control without blanching. Moreover the optimum blanching conditions consisted of blanching with boiling 1% brine for 5 minutes to obtain the best qualities of Khi Lek flowers tea product.