This research aims to 1) analyze the SMEs 4.0 market management factors for Thai clothing brands among generation Y 2) to study personal factors affecting the SMEs 4.0 market management for Thai clothing brands among generation Y and 3) to generate the SMEs 4.0 market management model for Thai clothing brands among generation Y. This study uses qualitative and quantitative research methods. In-depth interviews served as a qualitative data collection methodology. Seventeen participants were grouped into experts stores managers and specialist contemporary Thai clothing brands. For the quantitative data collection methodology the researcher used questionnaires with a specific group of 430 Generation Y male and female participants who used to purchase or frequently purchase Thai clothing brands. To analyze data percentage mean and multiple classification analysis with a statistically significant level at 0.05 the researcher used G*power. Furthermore it was analyzed if the results were consistent with the qualitative data. The research results show that market management factors significantly relate to Thai clothing brand customers’ purchasing behaviors. These factors include purchasing rationale factor purchasing motivation factor brand management factor and demand management factor. The research findings link to the best practices in the market management model both online and offline markets and sustainable development in 5.0 society including 1) a rapid technology replacement 2) adding creative value to the society 3) natural harmonization management and 4) sustainable development.

Thailand is one of the few countries in the world that provides the whole value chain of the textile industry with over 4700 local textile producers and 800000 to one million workers making this industry the second-most important employment sector. In 2016 the industry’s export revenue was valued at almost USD 7 billion contributing to over 3% of total exports. The Association of Southeast Asian Nations (ASEAN) is the biggest international market for Thailand clothing export (23%) and expected to become the worlds fourth largest market by 2030. However Thai cloth entrepreneurs are facing major problems that demand attention including labour costs new design and product development and in particular online marketing. The Thai fashion and textile industries should define a clear strategic move through integrating textile with fashion with a view “toward sustainable creative industries with strong soft power”. The purpose of this study is to analyse competitiveness of Thai cloth entrepreneurs in relation to online management and integrated marketing communications (IMC) in the ASEAN market. The research instrument involves a descriptive cross-sectional mixed-method study in Thailand. For quantitative data 60 cloth entrepreneurs are invited to complete a questionnaire before and after our “online management and IMC” training programme and a qualitative in-depth interview study is conducted with 10 cloth entrepreneurs. The 2017 survey returned 100% participation with general agreement that a website and Facebook are the most important IMC tools for online marketing in the ASEAN market. Before training the participants had knowledge and skills regarding the ASEAN Free Trade Area (AFTA) online communication and social media tools in intermediate level while they had less knowledge and skills concerning social media web design and online gallery. After training the statistics show an increase in entrepreneurs’ level for all knowledge and skills. Furthermore the findings from in-depth interviews show that with regard to entrepreneurial competitiveness in relation to the ability of online management and IMC there is a requirement for further training and government support. In addition the 10 cloth entrepreneurs agree that time management and quality of product and service control are very important for online business.

Developing women’s clothing design from marigold-dyed linen. The objectives of the project were : 1) to study about linen dying technique with marigold with various kinds of mordant 2) to design and develop women’s clothing from marigold-dyed linen 3) to study the satisfaction of representative samples for the women’s clothing design from marigold-dyed linen. Using simple random sampling method analyzing the data with statistics percentage mean and deviation standard. The sample groups are selected from working women in Dusit District Suan Chitlada Subdistrict and students from Rajamangala University of Technology Phra Nakhon in total 100 participants. Research instruments are questionnaire and 2 women’s clothing prototypes one was dyed with natural mordant and the other chemical mordant. The results indicated that most of the samples aged from 25 and above single graduated with bachelor degree are general office workers and students and earn less than 15000 baht. The result also revealed the satisfaction for the women’s clothing design from marigold-dyed linen a design which was dyed with both natural and chemical mordant. The participants are satisfied with the modern design suited for working age and very useful at a high level with means of 4.07 and 4.05 natural and chemical mordant respectively. Considering the overall result the participant tended to be satisfied with natural mordant dyed dress more with a mean of 4.07

: The purpose of this project is wale laying and make cosplay costumes using Thai woven fabrics. To study the satisfaction with the cosplay costumes that are sewn with Thai woven fabrics to study about how to produce cosplay costumes with Thai woven fabrics.to study the wale and the pattern from those and satisfaction survey in both times the first is the sample survey about wale laying on the pattern by 300 people buy online. Tools include The Disney Princess Cosplay Costume wale laying with Praewa pattern and Pikul flower pattern 4 sets and the second satisfaction survey is the satisfaction for those who cosplay at the JAPAN EXPO THAILAND event 2019 at Central World tools include Princess Cinderella Cosplay Costume that is sewn with Thai fabric Praewa pattern and Princess Jasmine cosplay costume which is sewn with Thai fabric Pikul flower pattern and satisfaction survey by 100 people. Statistics used to describe the results of data analysis in project work Use percentage pie chart and average. The result of the development of the cosplay costume style with Thai woven fabric was found that the cosplay costumes were cut by 4 patterns of Thai woven fabrics. The opinions from the groups who were interested in the majority of opinions were very beautiful. The design fits well with the set. Wanting to make more dresses and applying Thai fabrics is a good idea. Because Thai people now start to wear less Thai fabrics. The 1st evaluation results the development of a cosplay costume style with Thai woven fabrics by wale laying Found that each set was satisfied with the average score as Jasmine Princess Dress wale laying with Pikul flower pattern wale laying with Pikul flower pattern Received 28% Princess Jasmine wale laying with Praewa pattern Received 27.7% Princess Cinderella wale laying with Praewa pattern Received 27.3%. Princess Cinderella wale laying with Pikul flower pattern Received 17% Summary of opinions about the wale laying of princess dresses found that the two jasmine princess dresses are the most popular. But the selection of the set to create the second satisfaction survey selected the most popular princess dress by using the selection by choosing Princess Cinderella to dress The sewing is with Praewa woven fabric and Princess Jasmine with Pikul woven fabric The result of the second evaluation the development of a cosplay costume pattern with Thai woven fabric by sewing found that each set was satisfied by being able to average score as follows. Princess Cinderella dress with Praewa woven fabric has received 51%. Princess Jasmine with Pikul woven fabric has received 49% Summary of opinions about the sewing of a cosplay costume with Thai woven fabric Princess Cinderella dress The sewing is made with Praewa woven fabric the most popular because it is the beauty of the Praewa on the fabric that is sewn to make it exciting for every people to get the highest score

To do this project. Aims to study how to The equipment cloth spreading knock down.To save time in laying machine. To cloth spreading for a performance. Labor savingsThe sample used in the experiments The equipment cloth spreading knock down industrial clothing ready synchronization application path when they are limited and survey tool is divided into 4 steps 1 step is information. General of the respondents at the 2 as information about product format and The equipment cloth spreading knock down at about the 4 comments and suggestions by users. Use a percentage. Summary of experimental results that. Samples to The equipment cloth spreading knock down works as follow. Samples was mostly female. Are interested and would like a The equipment cloth spreading knock down. Which can reduce cost and labor savings. Increase the amount of crab cut fabric pieces and save time in laying machine is useful and appropriate can be made in the finished garment industry.