Factors Related to Selecting a Study Program of Undergraduate Students Faculty of Business Administration Rajamangala University of Technology Phra Nakhon

The purpose of this research were to study the relationship of bio -social factors psychomotor factors and social factors which influenced the 4 -year bachelor degree student major choosing and to make the equations to predict the students choices to further their academic majors for the 4 -year bachelor degree students in faculty of Administration from Rajamangala University of Technology Phra Nakhon. The samples used in this research were 263 4 -year bachelor degree students majored in Accounting Marketing Administration Managing Management and Information Technology in Computers who were studying in semester 2 academic year 2007. The multiple choice questionnaire and estimated matrix were used to collect data. Multi-discrimination analysis quire -square and group division analysis were used as statistical tools.