จำนวน Repository ( 261 )
การมีส่วนร่วมของชุมชนต่อการจัดการแหล่งท่องเที่ยว ตำบลต้นมะพร้าว อำเภอเมืองเพชรบุรี จังหวัดเพชรบุรี
This research aims to study the degree of public participation in the management of tourist attractions in the the Ton Maphrao sub- district Mueang Phetchaburi District Phetchaburi Province to compare the level of public participation in the arrangement of tourist attractions in the community with various personal factors and to study the guidelines for public participation in the management of tourism attractions in the Ton Maphrao sub- district. The data collection was conducted between October 2021 and September 2022. The mixed research method was employed: both qualitative research with in- depth interviews and focus- group interviews and and quantitative research. The sample group in the research was people in the community. Both random sampling and convenience sampling was used to collect data. The results of the study indicate that the participation of people in the community mainly takes the form of community members and government agencies brainstorming to solve problems together attending meetings and organizing activities within the community. In addition people in the community participate in coordinating to educate or provide services to tourists. They also create publicity for tourist attractions within the community which involves the establishment of a committee to operate within the community and volunteers who participate in coordinating with departments within the community. The local government supports this activity with funds and equipment and has strong coordination with external agencies so that people in the community receive new information and knowledge from community activities have pride in the community and benefit from the management of tourist attractions within the community.
แนวทางการจัดการทรัพยากรมนุษย์ในธุรกิจโรงแรม ภายใต้สถานการณ์การแพร่ระบาดของเชื้อไวรัสโคโรน่า 2019 (COVID-19) ในกรุงเทพมหานคร
This research is a mixed-method research which is comprised of a quantitative research and a qualitative research. The Objectives of this research are all in the hotel business and are (1) to study the human resource management (2) to study the human resource management environment (3) to be a guideline for human resource management. This research project had a sample group of 100 personnel working in the hotel business in Bangkok along with interviews with 10 human resources department chiefs. The results of the research project: 1. Most of the respondents were female with a Bachelors degree single status Food & Beverage position and employment duration of working 1 - 5 years. Human resource management of hotel business in Bangkok was overall at a high level in areas of performance appraisal recruiting and selection training and development respectively. Guidelines for human resource management of hotel business in Bangkok was overall at a high level in areas of performance appraisal recruiting and selection compensation and welfare respectively. The personal data of the respondents having different levels of education affected the guidelines of human resource management of the hotel business in Bangkok. There were statistically significant differences at the 0.05 level in 2 aspects that are training/development and performance appraisal. 2. With regards to the human resource management environment of the hotel business the strength was that there was support for employees to promote career advancement. There were good human resource management strategies as well as profitable welfare strategies. The weaknesses were ineffective communication lack of good English language skills and third language skills as well as a high staff turnover rates. During the 2019 corona virus epidemic every hotel had to adjust its strategies for increasing revenues to be able to take care of personnel in its organization. The obstacle was that during the 2019 corona virus epidemic the country was shut down to control the spread of infection transmitted from tourists. As a result the hotels revenue had declined. Then there was a need to reduce the wage rate and to reduce employment for the hotel to survive.
การบริหารจัดการเนื้อหาข่าวสารของสื่อมวลชนในสถานการณ์ข่าวปลอม (Fake News)
The research on “News content management of mass media In the fake news situation” aims to study the management of content and news content and reporting form of mass media in a fake news situation. The study is qualitative and employs an in-depth data interview. In this research the interviewees are the top middle and operational management of Thairath Online Dailynews Online Thai Post Online and Manager Online who are responsible for organizing the news program for the public report. The finding revealed that in respect of the content management of mass media in fake news situations the mass media organization that plays a role in setting the news agenda should prudently verify the accuracy and completeness of the news content prior to reporting and take into account the role and duty of the news report. Regarding the news reporting the findings indicated that the mass media organization must strategically manage the organization to be related and compatible with the changing external environment both internal and external factors relating to the production of the mass media’s news programs to be used for analysis in order to ensure that the organization can manage and attract the attention. In addition the mass media must be cognizant of the effect they have on the way of life of society members by widening and narrowing the communication gap and by encouraging viewers to engage with the media rather than adopting and blindly trusting the substance of false news.
นวัตกรรมการพัฒนาการจัดการระบบโลจิสติกส์ 5.0 เพิ่มขีดความสามารถ การแข่งขันสินค้าชุมชนเชิงสุขภาพและพัฒนาเศรษฐกิจฐานราก
The objectives of this research seek to desired factors for established of model on innovative development of logistics management 5.0 to increased competitiveness of local herb product and local economic development. Theoretically the future research method using Delphi Technique approached to consensus from is purposive key informants. Who were relevance experts involving three rounds of in-depth interviews and questionnaire and the descriptive statistics included median and interquartile range (IR) were used to analyses Delphi consensus. The research findings indicated that demand chain factors consisted of 1) innovative development of customer engagement 2) innovative development of customer services 3) innovative development of customer responses and 4) innovative of manufacturing flow management. It combined with supply chain factors consisted of 1) innovative development of adaption 2) innovative development of value engineering 3) innovative development of value chain for logistics management and 4) innovative development of strategic alliance. Ultimately this above research results can be using to established model of innovative development of logistics 5.0 management to increase competitiveness of local herb products and grassroot economics development. (husband/wife/children) after retirement most of them do not have credit cards is the same sample group that has the highest level of planning for life after retirement. However the researcher tested the hypothesis and found that the majority of people are aware of the rise of an aging society and has increased investments before retirement age. Relying on government’s policy for the elderly is no longer the real answer for the people as working age groups are well prepared to plan and manage their retirement living. Moreover the educational level of the sample population is related to financial education and investment to prepare for retirement. Lastly the researcher found that working age people still need a lot of support for knowledge about sustainable retirement life management.
การวางแผนการจัดการแบบยั่งยืนเพื่อการเกษียณอายุ : กรณีศึกษา ชุมชนเจ็ดเสมียน อำเภอ โพธาราม จังหวัดราชบุรี
Sufficient and sustainable well-being of all Thai citizens has been the main government’s objective for national development. Whether it is about the good health of the people or the countrys economy. The main goal of the government is always to assure that everyone can live happily without torment no matter which state in life they are; working or retired everyone has to be able to live comfortably. That is why the government allocates state welfare to the people continually throughout many forms such as 30 baht for all medical care & treatment project which involves the treatment of all diseases for all Thais. And the living allowance for the elderly etc. These things that the government gives to the people for their well-being are good solution. But it would not be good if the allocated budget has to increase every year due to the number of the retirement age population that has increased more and more over the years and causing the government’s initial projects to cross way the actual needs. Despite the governments policy to support the elderly in reality of the welfare of the state to care for the elderly seems to be quite inadequate. Some says that it is not enough for sustenance and claim that the elderly pension do not meet the actual expenses in their everyday life. To summarize many have agreed that the support for the elderly is too little in most peoples eyes. So it is only logic to focus in finding the real need of the living for the elderly population. At present it can be seen that the elderly population is increasing but they are still unable to sustain themselves. There is also a problem with managing their life plan in retirement to be effective and sustainable because most of the population still lack in knowledge and understanding for effective preparation for retirement and causing some people to feel that they do not have enough support regardless of whether government agencies provide state welfare or not. In this research the researcher studied the sustainable management planning for retirement: a case study of the Chet Samian community Photharam District Ratchaburi Province. The researcher uses survey research which applies quantitative research methods. (Quantitative Research Method) using the Chi-square test method and the sample in this research is the population of working age group aged 25-59 years living in Chet Samian community Photharam district Ratchaburi province. A total of 400 people were aimed at the following research objectives: 1) To study the attitudes and behaviors of life management of people in retirement age by considering the sample group working age between 25-59 years old. 2) To find ways to promote sustainable planning for life after retirement and 3) To study the problems that occur before and after retirement by considering the sample group working age between 25-59 years old. After the researcher has collected the data and used it for analysis. The researcher found that most of the personal data of the sample population were female aged between 30-40 years single no children bachelors degree with income less than 15000 baht being a civil servant/state enterprise employee. Their intention after retirement is to run a personal business currently living with family (husband/wife/children) and intends to continue living with family (husband/wife/children) after retirement equal proportions between homeowners and residents most of them dont have credit cards. In addition the researcher also found that female aged between 25 - 29 years single bachelors degree with income less than 15000 baht is a government official/state enterprise employee has intention after retirement that they will run a personal business currently living with family (husband/wife/children) and intends to continue living with family