This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure 2) self-reliance 3) the personal factors of self-reliance and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean ( ) standard deviation (S.D.). Statistics used for hypothesis testing included t-Test One-way Analysis of Variance and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts radio broadcasts publication internet and activity media was exposed in low level which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education income and member in family reported different perception of self-reliance with a statistical significance at .05. However there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts radio broadcast publication internet activity media and personal media showed the correlation on self-relia

This research aims to study about media exposure knowledge attitude and volunteer spirit behavior of the teenagers in Bangkok. Comparison of the demographic characteristics with volunteer spirit behavior and the relations between media exposure knowledge attitude with volunteer spirit behavior of the teenagers in Bangkok. The results of the study were as followed: 1. The Teenagers in Bangkok who are different in demographic characteristics (gender age education level years subjects of study university income residential and family characteristics) has a different volunteer spirit behavior. 2. Media exposure and volunteer spirit attitudes correlated positively with volunteer spirit behavior in the middle level relations. While knowledge of volunteer spirit correlated negatively with volunteer spirit behavior in the low level relations. Moreover the sample exposured the contents of volunteer spirit on the internet is the most 58.2 percent. The sample has knowledge about the volunteer spirit in the middle level. Good attitude in volunteer spirit activities and the sample had a volunteer spirit behavior in the middle level.

The purpose of research is to study media exposures behavior of youths in Bangkok level of media literacy and trend of media literacy after respondents acquired media exposures. The data were collected from 400 senior high school students in Bangkok Then those collected data were analyzed by the descriptive statistic composing of frequency percentage and mean. The methodologies of the study were questionnaires media literacy scale and Likert scale to gain the multi-stage random sampling. The result of the study indicated frequency of samples behavior to media exposures mainly from Internet 1-3 hours a day. Analysis of the data was done by calculating each questioning category in percentage. In this regard most of samples liked to watch television alone at 66.80% surfing Internet 91.5% listening to the radio 85.3% and reading newspaper 92.3%. The reason of media exposures for entertainment is television at 81.30% surfing internet 61.80% and listening to the radio 61.30%. However the main reason of media exposure to get information is newspaper at 46.80%. The prime time of media exposures by watching television and surfing internet is between 8.01 pm to midnight at 60% and 75.30% respectively. In addition the result of the study indicated level of

The main purpose of the study was to investigate the relation between demographic characteristics mass media exposure knowledge and sexual attitude of the students in Bangkok area. Question aires were used to collect data from a total of 400 samples. The result of the study was as followed: 1. The mass media exposure differs significantly among the sample groups of different sex university and income. 2. The sexual knowledge differs significantly among the sample groups of different sex and university. 3. The sexual attitude differs significantly among the sample groups of different sex university and income. 4. Mass media exposure does not correlate with the sexual knowledge. 5. The sexual knowledge correlates with the sexual attitude.