This art thesis aims to design and develop packaging for Healthy CoconutProducts of Lumnam tha Jeen Housewives Group Nakhon Pathom. Which consists of designing and developing the packaging structure graphics logo and shelves. The problem founded in the interview with the entrepreneur was that the packaging still lacks the identity that attracts attention the information on the packaging also shows the details of the product is not complete and the structure is inconvenient to transport or carry among foreign tourists. The present packaging is a wooden basket in some countries must pass an examination in timber imports. The operation has 4 steps as follows: 1 )Interview the entrepreneurs and study the relevant documents and research 2) Design and develop the packaging 3) Bring the expert questionnaire for 3 persons and 4) Design evaluation Data analysis using summary information finding the frequency percentage and average and presented in the form of treatise and composition tables. The results of the research concluded In the structure of packaging shampoo conditioner hair serum hair shower gel and body lotion that have been evaluated as the highest (4.70) looks like a circular cylinder the bottom is wide chasing the size until the top small which brought the concept from the coconut tree. The portable packaging structure includes the products of shampoo hair conditioner shower gel and body lotion that are rated as the highest (4.75) the shape is flat easy to carry and the outer contour line from the coconut tree. The logo has been evaluated as the highest (4.15) uses the golden ratio principle to create recognition. Highest rated graphics (4.50) Use gradient green color mixed with brown which comes from the color of the coconut giving the feeling of using natural ingredients. The form of the shelf that has been evaluated as the highest (4.63) looks like a large podium on the top has a shelf for the product the size height of the shelf is in the eye level of the consumer.

This study aimed to investigate the Factors affecting the decision of consumers to choose Chinese catering enterprises Amphoe Bang Len Nakhon Pathom case studies Chung Prochana. And compare marketing mix factors that influence the decision of consumers to choose Chinese catering enterprises. By personal factors the samples used in the study is that consumers of Chinese catering enterprises nutrition 390 Hueg engines used in the study was a questionnaire0 Statistics used were frequency percentage mean and standard deviation values t-test and F-test. The study indicated that users Chinese of Chung Prochana Hueg nutrition0 Most were female aged 20 to 30 years of education below a bachelors degree0 Generally workers the average income per month 10001 – 15000 baht user behavior serves Chinese of Chung Prochana Hueg find a job in the ordination. The reason for choosing the services like the taste of food. Channels of contact in person / phone price of 1500 baht per table. And the opportunity to come back to repeat0 The study of factors that influence the decision of consumers to choose Chinese catering enterprises0 The overall high level all sides. And the comparison factor marketing mix to influence the decision of consumers to choose Chinese catering enterprises of Chung Prochana. Hueg by personal factors found education the decision affects the product0 And the promotion of statistical significance at the 0005 level and career decisions affect the marketing mix and 7 are statistically significant at the 0005 level0

The research is to study the success factors in small and medium-sized enterprises in Nakhon Pathom. There are 2 points in objective: 1) to study characteristic of operation characteristic of entrepreneur characteristic of doing business and the success in an operation of small and medium-sized entrepreneurs. 2) to study the operation factor influencing the success of small and medium-sized enterprises. The sample size is 400 small and medium-sized entrepreneurs in Nakhon Pathom. In this research there are 3 independent variables including financial and accounting management production management and marketing mix. While dependent variable in the research is the success in doing business. Furthermore basic statistics and pearson correlation were applied in order to analyse all data. The results of this research are indicated that financial and accounting management have relation with the success at a significance level of 0.01. However when considering in each point of financial and accounting management it find out that financial planning is the factor that is more influential than accounting record at a significance level of 0.01. Meanwhile production management has relation with the success at a significance level of 0.01. Whereas it appears that the standardization is an influencing factor rather than quality and cost reduction respectively at a significance level of 0.01. In terms of marketing mix it presents that marketing mix also has relation with the success at significance level of 0.01. And when examining in each point of marketing mix product is more influential than promotion price and place at significance level of 0.01.

towards the bakery and the decisive factors affecting the selection of its products around the area of Mahidol University Phutthamonthon District Nakhon Pathom Province. The sample are 400 people and the research instrument was the rating-scale questionnaire administered to investigate the expectation factors and consumer demand towards the bakery and the decisive factors affecting the selection of its products. The statistical devices used to analyze all of the data from the questionnaire were the percentage mean and standard deviation. The results from the expectation factors and consumer demand towards the bakery showed thatthe sample like to have the bakery decorated in a vintage style. The customer service include having some relaxing and eating areas and takeaway. The bakery hours are 09.00 am – 09.00 pm. and it should close on Wednesdays. The price of the products are between 101 - 200 baht. Furthermore tea coffee chocolate cocoa fresh milk should be included in the bakery. From the decisive factors affecting the purchase of the bakery products it revealed that the sample prefers eating or buying cake most. Theconsuming frequency is once a week and the products are bought for only the consumption during 3 pm. – 6 pm. About the product the quality of the bakery must be fresh. The price is fair for the value of the product. The location of the bakery should be accessible and in the community. About the service the waiters or waitresses must greet and welcome customers politely and happily. Moreover the sale promotion is having the members get a discount

The objective of the study were to produce 5 prototype products made of native fabric Paihoochang Banglen district Nakhon Pathom Province which were facial tissue boxes hanging hand towels bolster cushions bags and tablecloths and to study the opinion’s customer toward prototype products about styles sizes utilizations and attractiveness on different products. Choosing by the random sampling there are 200 evaluators who were interested in prototype products. The prototypes products were presented in 4 department stores of Nakhon Pathom. The statistic analysis was done by using the computer program. The research found that the most of the evaluator were 31-40 years of age females single and graduated in Bachelor degree level. Their occupations were running private business with over 20001 baht income per month. The purpose for buying products was the presents or souvenirs. The motivation for buying products was the utilizations. The result of customer satisfaction affected phototype products from native fabric weaving showed that the average highest satisfaction in styles of product was the hanging hand towels A which was decorated by jacket style. The satisfaction of sizes of product showed the average highest was the hanging hand towels A which was decorated by jacket style and B which were decorated in scarf style. The satisfaction of utilizations of product showed the average highest was the hanging hand towels A which was decorated by jacket style. The satisfaction of attractiveness of product showed the average highest was the facial tissue boxes A which was decorated by jacket style. The 4 issues satisfaction of products found that all prototypes was the average high the hanging hand towels A which was decorated by jacket style was the average highest .