The purposes of the study were 1) to study the ethical characteristics of mass communication students in the digital era 2) to study factors influenced to ethical characteristics of mass communication students (MCS) 3) to analyze the confirmatory factor analysis (CFA) of ethical characteristics of MCS based-on Thai qualifications framework for higher education (TQF) 4) to develop and empirically validate the causal model of the factors influenced to ethical characteristics of MCS based-on TQF. The data was collected from 16 experts and 800 simples including mass communication officers and mass communication and communication arts instructors. Data was analyzed by frequency percentage mean standard deviation (S.D.) stepwise multiple regression analysis confirmatory factor analysis and part analysis. The results showed as follows:

The objectives of this study were 1) to analyze the capability contributing to the competitive advantage 2) to synthesize the key performance indicator from the internal factors 3) to examine the level of competitive capability and 4) to develop the strategy to enhance the capability of competitive advantage in the faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. The samples used in the study included 71 interviewed stakeholders in the university and 400 survey participants. The findings pointed out as follows: (1) the strategy t enhance the competitive advantage were defined in five aspects: curriculum educational management personnel learning environment and image and alumni association (2) the level of competitive advantage was rated high in the following order: personnel educational management curriculum and image and alumni association. The learning environment was also in high level.

The purposes of this research were to investigate elements that are essential for the learning environment of creative education on social network to develop creative thinking. The research methodology was documentary research. It was found that there were 3 major elements and 17 sub-elements which were essential for learning environment of creative education on social network to develop creative thinking; namely 1) Creative thinking development or learning process included six steps: (1) problem finding (2) data acquisition (3) analysis (4) solution finding (5) revise/evaluation (6) acceptance finding and (7) convergent thinking; 2) Resources or learning environment included four elements: (1) learning media (2) technology media (3)context and (4)communication; 3) Technologies or online social network in learning environment consisted of six elements: (1) identity network (2) creative network (3) interested network (4) collaboration network (5) gaming/virtual reality and (6) peer to peer communication network.

The purposes of this study were 1) to study the socially responsible behaviorof the students and 2) to study factors that differentiate student’s socially responsible behavior. Factors included predicted variables personal factors: genderstudent grade educational achievement average monthly income per household student and media exposure towards social responsibility in the students atGovernment Universities in Bangkok Metropolitan. The data were collected through 400 students from seven government universities out of fourteen nationwide in 2012.Data analysis employed frequency percentage mean (x)? and standard deviation (SD.). Statistics used for hypothesis testing included t-Test One-way ANOVA andStepwise multiple regression analysis.

This research aimed to investigate media exposure awareness knowledge attitude and behavior towards global warming and to study correlations among those factors that varied Bangkok metropolitan’s media exposure perception knowledge and attitude on global warming. The 1200 Bangkok residents were randomly selected from 12 districts out of 50 districts in Bangkok Municipality including 5 adjacent Provinces of Nakhon Pathom Pathum Thani Nonthaburi Samut Prakan and Samut Sakhon. The study found the following results: The media exposure behavior concerning global warming was in general rated in medium level. People were daily exposed to television yet other media: radio newspaper magazine billboard journal brochure internet and personal media were exposure 3-4 days a week. Most respondents said publicizing on global warming in Thailand was in medium level. Awareness attitude and behavior against global warming were generally in high level. The hypothesis testing showed that different gender career and housing varied the frequency of media exposure on global warming at statistical significance .05. Different gender education background and career varied awareness on global warming at statistical significance .05 Different age education background income and housing varied knowledge on global warming at statistical significance .05. Different gender age education background career income and housing varied attitude towards global warming at statistical .05. Different education background career and housing varied behavior against global warming at statistical significance .05. The exposure to media awareness and attitude of Bangkok metropolitan residents about global warming had positive correlation to behavior at statistical significance .05. However regarding to knowledge of global warming it resulted negative correlation to behavior at statistical .05.