The Purposes of this research were to study and to compare the Desired Characteristics of Training Students as Perceived by Executives of Tourism Entrepreneur in accordance with the following variables: sex age education level and work experience. By questionnaire was used to collect data. Data were statistically analyzed using percentage mean standard deviation t-test and one-way analysis of variance. The results were as follow: 1) The overall desired characteristics of training students and each aspect were in high level. 2) There were not significant difference of executives of tourism entrepreneur in sex age education level and work experience concerning the desired characteristics of training students.

The objectives of this research were (1) To study the influence of price perceived values and emotional perceived on trust; (2) To study the influence of price perceived values emotional perceived values and trust on customer satisfaction; (3) To study the influence of trust and customer satisfaction on word-of-mouth; (4) To study the influence of trust and customer satisfaction on revisit and (5) To validate a causal relationship model of influence of price perceived values and emotional perceived values on trust customer satisfaction word-of-mouth and revisit of SF cinema city in Bangkok with empirical data. The variables in this investigation consisted of the following: price perceived values and emotional perceived values as the independent; trust and customer satisfaction as mediating variables; and word-of-mouth and revisit as a dependent variable. The researcher used quantitative methods which involved empirical research. The instrument of research was a questionnaire used to collect data from 520 customers of SF cinema city in Bangkok. Statistics used in data analysis were frequency percentage mean standard deviation and structural equation model analysis. It was found that the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square (2) = 288.293; Degree of freedom = 256; p-value = 0.081; Relative Chi-square (2/df) = 1.126; Goodness of Fit Index (GFI) = 0.965; Adjusted Goodness of Fit Index (AGFI) = 0.933; Comparative Fit Index (CFI) = 0.999; Standardized Root Mean Square Residual (SRMR) = 0.055 and Root Mean Square Error of Approximation (RMSEA) = 0.016. It was also found that (1) Price perceived value had a positive and direct influence on trust; (2) Emotional perceived value had a positive and direct influence on trust; (3) Price perceived value had a positive and direct influence on customer satisfaction; (4) Emotional perceived value had a positive and direct influence on customer satisfaction; (5) Trust had a positive and direct influence on customer satisfaction; (6) Trust had a positive and direct influence on word-of-mouth; (7) Trust had a positive and direct influence on Revisit; (8) Customer satisfaction had a positive and direct influence on word-of-mouth and (9) Customer satisfaction had a positive and direct influence on revisit. On the basis of these findings the researcher recommends that SF cinema city in Bangkok more fully focus on price perceived value and emotional perceived value to deepen the trust customer satisfaction word-of-mouth and revisit.

The objectives of this research were (1) To study the Influence of perceived justice on customer trust of Asita Eco Resort (2) To study the Influence of perceived justice and customer trust on customer satisfaction of Asita Eco Resort (3) To study the Influence of customer trust and satisfaction on customer word of mouth of Asita Eco Resort (4) To study the Influence of customer trust and satisfaction on customer revisited of Asita Eco Resort (5) To validate a causal relationship model of influence of perceived justice on trust satisfaction word of mouth and revisited of Asita Eco Resort’s customers.

The purpose of this research were 1) to study the environment of The Faculty of Industrial Textiles and Fashion Design at Rajamangala University of Technology Phra Nakhon as perceived by undergraduate students. in overall and 5aspects : lecturers teaching and learning management premises students services and students activities. 2) to compare perceived of the environment of the Faculty of Industrial Textiles and Fashion Design at Rajamangala University of Technology Phra Nakhon. In overall and 5 aspects classified by gender years of study student achievement and major of studies 416 under graduate students were used as samples. The instruments used in the study was a five-point 58 items rating scale questionnaire with the reliability of 0.97. The data were analyzed by mean percentage standard deviation and t-test. The results revealed that : 1) the environment of the Faculty of Industrial Textiles and Fashion Design at Rajamangala University of Technology Phra Nakhon as perceived by undergraduate students in overall and 5 aspects were at moderate level. 2) the environment of The Faculty of Industrial Textiles and Fashion Design at Rajamangala University of Technology Phra Nakhon as perceived by undergraduate students classified by gender years of study student achievement and faculties were significant different.

The objectives of this research were to 1) study perceived problems of students for educational management of Home Economics Technology Faculty Rajamanga la University of Technology Phranakhon 2) compare perceived problems of students for educational management classified by gender students year and field of study and 3) study needs of students for educational management of Home Economics Technology Faculty The sample studied were 291 undergraduate students selected by proportional stratified random sampling categorized by students year of study and simple random sampling was also used The data was collected through questionnaires constructed by researcher The statistics used for data analysis were mean standard deviation one way analysis of variance and Scheffes multiple comparison method The results were as follows : 1 Problems concerning instructors content of study and method of teaching were less perceived by students Evaluation and measurement teaching and learning management and instructional media and instruments were perceived as problems at intermediate level The high perceived problems of students were infrastructure concerns particularly the lack of gymnasium stadium and first-aid centre 2 Students from different year and field of study and were different gender had statistically difference of perceived problems for educational management. 3 The highest needs for educational management concerning instructor aspect was lending equity to all students Regarding the aspects of study contents method of teaching evaluation and measurement and teaching -learning management the highest needs were complete and update knowledge practical based teaching evaluating after teaching and appropriate study schedule respectively Enough and clean toilet as well as enough educational equipments were the highest needs for the aspects of infrastructure and educational media and instrument respectively