The purposes of this research were: 1) To study decision to choose Tim Surm Restaurant Service. 2) To study the personal factor in consumer decision making to choose Tim Surm Restaurant Service 3) To study the relationship between personal factors of consumers and the decision to choose Tim Surm Restaurant Service in Muang District Nakhon Si Thammarat Province. 400 sample were purposive selected used The instrument were questionnaires. Frequency and percentage were calculated for test relationship Chi - square test was wed and Contingency Coefficient at statistically significant level of 0.05 computer program analysis was used to calculated data. The research study found were that most consumers ware females ages between 21 - 30 years maried status Bachelors Degree 10001 - 15000 Baht salary working as freelance /private businesses 3 - 4 members in family sample decided to choose the Tim Surm restaurant services in the product by focusing on the highest food taste value for money with food quality appropriate price with the quality of food For the place of distribution opening - closing time was significant. The marketing promotion was reducing the price of food at various festivals personnels were attentive and willing to serve customers The service was available to reserve a table in advance The physical aspect of cool air culation and enough light in the shop. Results of the hypothesis testing of personal factors for consumers are age marital status education level salary occupation and family size correlated with the decision to choose Tim Surm Restaurant Service in Muang District Nakhon Si Thammarat Province were age was correlated with the price and the services The marital status was related to the price The educational level was related to the product the place of service personnel distribution and physical aspects The salary was related to the product and the price. The occupation is related to personnel and physical aspects. The member of family correlated with the product and the price. The gender was not correlated with the decision to choose Tim Surm Restaurant Service in Muang District Nakhon Si Thammarat Province. The statistical significance at the 0.05 level.

Direct selling business has plays a vital role for generating national revenue towards Thailand economic for several decades. Particularly during last past decade direct selling business has been generating in the diversity size involved large medium and small business unites. This business attempts to win in national consumption markets by using the form of direct selling system for distribute of products and increase sale volume. Thus the objective of the research is attempts to study the quality of direct sales in particular supplement food products through the lens of independent distributor. The results of the study will used for developing of direct sale company service quality efficiency. Five point Likert scale and closed end questionnaires were used for collecting data from executives directors of 12 direct sale companies and 400 independent distributors. The data were interpreting by using percentage (%) Mean (x) and standard deviation (S.D). The inferential statistics represented by t - test and F-test. The research finding indicated that direct sales service quality management is the important factor that can be contributing business success. Considering in detail found that the relationship between service provider (direct sale company) and service receiver (independent distributor agency customer) have a most significantly important in among other service dimensions. Look through the company size dimension the large size company has pay attention on every service quality details. Despite the overall picture of direct sale companies in Thailand have providing promotional services to the independent distributor in order to meets the standards of the direct sale association development of Thailand. Addition the objective of this association is for enhance direct selling business standard simultaneously generated the confident of new comer businessmen and customer in direct sale business network. Hence promoting business development plan is requiring the expertise person who have been in this particular area of business to supervise of business outline under the framework of direct sale association development of Thailand Key words : The direct selling business

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background curriculum department of education domicile and achievement. The samples in this research were 281 undergraduates. The study participates selected by stratified random sampling. The 84 item questionnaires of rating scales with the coefficient alpha 0.98 were used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon all aspects were in relatively high levels that product was the highest while people and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender major subjects educational background curriculum department of education domicile and achievement.

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background department of education achievement and domicile. The samples in this research were 93 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 84 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon all aspects were in moderate levels that price was the highest while process and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender different academic years different educational background and different achievement. 3. There was non significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in different department of education and different domicile.

Currently the internet services with 3G technology by mobile phone operators in Thailand are different in the performance. The mobile phone operators have already launched 3G technology with 2G frequency ranges which are limited in the efficiency. This paper aims to compare the efficiency of the internet service with 3G technology by three mobile phone operators (AIS DTAC and Truemove H) in Thailand. There are three type of testing as follows: Ping to both domestic and international website Bandwidth speed test and FTP Test (upload and download) are used to evaluate the performance of these mobile phone operators. There were five places in Bangkok where are the top of the network congestion list for such testing the three mobile phone operators. The result showed that AIS gives the best performance in the ping test. Truemove H introduces the best performance in both FTP and Bandwidth speed test. The DTAC performances are moderated level for every tests.