The purpose of this article is to explain the concepts and theories involving corporate Social Responsibility (CSR) and how these theories can be put into practice in business organizations. The related theories and concepts used in this study include the stakeholder Theory Legitimacy Theory concept of Business Ethics and the concept of corporate Citizenship. In addition the study examines how the integration of CSR concepts with the Competitive Strategy theory can be used in organizations. In particularly two significant theories of competitive advantage namely the Resources Based Theory and the Market Based Theory are applied along with the theories of CSR to assess how businesses gain competitive advantage in a long run.

The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and understanding among the authorities of the Crown Property Bureau about the attitude toward social responsible activities and to study their attitude that affects to behavior of participating in such activities as well as to study communication program of the social responsible activities that affects to attitude and behavior of participating in such activities. This research is collected from 320 authorities of the Crown Property Bureau by Convenience Sampling using structured questionnaire as the tool to collect data. The statistics in this study includes Frequency Percentage Mean and Standard Deviation and inferential statistics are T-test One-way Anova and Multiple Regression Analysis. The result shows that the knowledge understanding and communication program about social responsible activities have positive correlation with behavior of participating in such activities. In other words if the authorities have knowledge and understanding and receive communication about social responsible activities they will have good attitude toward social responsible activities. As a result their behavior is to participate more activities.

The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; the perception of target audience on Corporate Social Responsibility Project through corporate advertising and The attitude of target audience towards corporate social responsibility project through corporate advertising in order to create corporate image in the Stock Exchange of Thailand. The corporate advertising was arranged for various areas namely roles and operations personnel and services social and management. Information was distributed through media channels as news and corporate advertising to create corporate image. This quantitative research selected the listed companies in the Stock Exchange of Thailand that conducted corporate social responsibility project as they met the research criteria and engaged 11 corporate advertising media. Data were collected from 400 samples with the application of Taro Yamane and statistic for data analysis included percentage average and Standard Deviation. Statistics used for testing the independent sample were independent t-test F-test to determine the difference with the one-way analysis of variance Chi-square and stepwise multiple regression analysis.

The purpose of this research is to study the social responsibility of students in the faculty of technology management Rajamangala University of Technology Isan Susin campus. The samples used are Faculty of Management students of Rajamangala University of Technology Isan Surin campus in 2011 315 students. Tools used such as questionnaire. Results showed that Most of the samples are studying in Information Systems Management Accounting and the others. The social responsibility family responsibilities about their care and concern for all members of the family and Responsibility to the nation about the performance of their duties as good citizens by carrying an ID card at the highest level. Responsibility friend about respect and honor all sincere friends Responsibility for the school about praise honor and university is very proud Responsibility to the community about participating and helping to organize the annual event in the community such as Songkran Buddhist etc. at a high level. Samples with different gender age and disciplines. With social responsibility Responsibility for the school difference is statistically significant at the 0.05 level. The other four areas. Such as Family Responsibilities Responsibility friend Responsibility to the community and responsibility to the nation. No difference. Samples at different levels of education and grade levels. With social responsibility the difference is statistically significant at the .05 level. The 5 areas.

The purpose of this research is to provide the understanding of Corporate Social Responsibility (CSR) compare to the expectation of public in CSR and find the factors of CSR activities in eight corporate industries. The samples are 400 publics in Bangkok who answer the closed end questionnaires. A quantitative analysis by percentage mean compare-mean and multiple regression that are on significant 95 percentages. The finding are three parts at first the most understanding in CSR is the social and culture dimension (mean=4.467). Second some differences geographical samples determine the expectation in CSR. Third the factors to describe CSR of eight corporate industries are as follows this 1) agriculture and food industry is the social and culture dimension 2) consumption and consume industry is the voluntariness dimension 3) financial industry is the social and culture dimension 4) automobile and materials industry is the stakeholder dimension 5) immovable property industry is the social and culture dimension 6) natural resources industry is social and culture dimension 7) service industry is environmental dimension and 8) technological industry is the stakeholder dimension. Further more the corporate in every industrial should be concern CSR on maximize profit to nation public and corporate.