The research entitled “Development of Designed Clothing from Native Woven Fabrics of Phitsanulok” aims to 1) investigate the information of Phitsanulok’s native woven fabric patterns 2) develop designed clothing from native woven fabrics of Phitsanulok and 3) measure the consumer satisfaction for the clothing from native woven fabrics of Phitsanulok. The sample of this research comprised 398 working age women selected by using the accidental sampling technique form working age woman resided in Mueang district of Phitsanulok province. The questionnaire and clothing prototypes were used as a tool for the consumer satisfaction data collecting. The descriptive used for statistical analysis in the study were the frequency percentage arithmetic mean and standard deviation.

The objectives of this study were 1) to design and develop woman’s work uniform for by using pleating technique and woven fabrics in Dok-Peeb pattern in Phitsanulok province 2) to explore the working women’ satisfactions towards the design and development of woman’s work uniform for by using pleating technique and woven fabrics in Dok-Peeb pattern in Phitsanulok province. The sample of this study was 250 working women from government agencies in Phitsanulok province. The research instrument was the questionnaire and 12 prototype sets of woman’s work uniform by using pleating technique consisting of dresses coats skirts and pants. In this study the method to distribute the questionnaire was non-specific. Data were analyzed using percentage mean and standard deviation. From the study it is found that most of the respondents are of above 45 years old married master-degree-graduated office women with average income of more than 35001 baht. Most of them had ever bought/worn fabric clothing with Dork Peep pattern. The reason for buying such cloths is “buy when they would like to”. The frequency of buying the cloth is”every month”. Furthermore the prices of their working cloths are around 500-1000 baht each. From the study of respondents’ satisfaction on the working-woman cloth it is found that the most satisfactory dress is that of the second kind more than the first and the third kind with the average score of 4.25 4.11 and 4.05 respectively. The most satisfactory coat is the coat of the third kind more than the second and the first kind with the average score of 4.16 3.97 and 3.85 respectively. For the skirts the most satisfactory one is of the first kind more than the third and the second kind with the average score of 4.20 4.17 and 4.15 respectively. Finally the most satisfactory trousers are of the third kind more than the second and the first kind with the average score of 4.28 4.17 and 4.15 respectively. Last but not least it is found that every kind of cloths has highly satisfactory responds.