This research applied the qualitative research methodology which used in‐depth interviews. A purposive sampling was selected to find 40 people who related to the activities. The results of the research are as follows: 1. Students who organized the freshmen welcoming activities did not have a risk assessment plan. They had only simple action plan. There were not only freshmen welcoming activities but also welcoming activities for sophomore entering to their majors. Senior students only from the Technology in radio and television program (RT) appeared to have SOTUS system behind. 2. The freshmen academic year 2020 wanted to participate in the activities because they want to make friends and want to be familiar with senior friends. Freshmen also wanted sophomore guide them about their studies and university lives. Freshmen understood their rights and knew how to protect themselves from uncreative activities. They thought that appropriate activities such as faculty sports career guidance activities recreational activities singing and games. 3. Faculty members staffs of the Faculty of Mass Communication Technology andoutsiders expected that the creative model for freshmen welcoming activities should organize sport games recreational activities. Professional activities should be benefit to the communities and public service activities should build good image of the profession.

Ministry of Higher Education Science Research and Innovation has declared the policy towards university intiation with creative warm impressive and students’ improvement reinforcement. It is put into effect to every institute strictly. The research is a mixed-methods paradigm in order to evaluate the results of creative initiation by studying the perspectives on activities as well as the effects of creative initiation. Moreover setting the objectives and creative initiation indicators employing cost-benefit analysis are concerned. With simple random 362 undergraduate students of Faculty of Business Administration of Rajamangala University of Technology Phra Nakorn are the participants of this study. The study not only employs descriptive statistics —frequency percentage average and standard deviation— but also takes the focus group interview to collect data. To do so using purposive sampling to get 13-activity-staff as well as 12-activity-participant helps the researchers to analyze data in many dimensions: important issues and brainstorming for creating the next-time activities. The results found that 1. university students’ perceptions on activity was above average (good); such a type of activity was needed and related to the project’s objective 2. university students shared their opinions towards activity’s effects as followed: 1) positive effect is good; the activity caused unity responsibility and people and environment adaptation 2) negative effect is moderate; university students complied to do the activities but the activity’s processes should be improved. This was because various activities affected mental issues. According to previous activities’ cost-benefit analysis of Faculty of Business Administration they found that the cost of “Rak-Rua-Wang” project was the highest because there was high fixed-cost. On the other hand the project “Jit- Ar-Sa-Pha-Nong-Tham-Dee” had the least cost. To conclude internal rate of return modified internal rate of return and net present value of every project tended to increase continuously since university students in different majors involved in the activity increasingly.

The study entitled “A Case Study: Patterns of Freshman Welcoming Activities at Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon” a mixedmethod research aims to investigate the patterns effects and students ’attitudes towards freshman welcoming activities. The participants in this study were the first- to the fourth-year university students from four majors including Applied Thai English for International Communication Hotel Management and Tourism. The participants can be divided into two groups: the participants of freshman welcoming activities (the first-year university students N = 132) and the organizers (the second-year to the fourth-year university students N = 65). The participants were 197 university students in total. The research instruments used for data collection were questionnaire and depth interview questions. For the questionnaire it can be divided into four parts: Part I concerning general information Part II and III related to types of welcoming activities and students’ attitudes towards the freshman welcoming activities organized in the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon and Part IV providing suggestions. Thirty voluntary participants were asked to provide in-depth information about freshman welcoming activities organized the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The data obtained from the questionnaires were analyzed by using descriptive statistics: frequency percentage means and standard deviation. The data obtained from the in-depth interview were transcribed and analyzed by using textual analysis. Most participants in this study were female university students whose age group was 19 years old. The participants filled in their answers from 1 to 5 that is 5 strongly agree 4 agree 3 neutral 2 disagree and 1 strongly disagree to report their attitudes towards the freshman welcoming activities organized in the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon. The results of the study show that the participants highly agreed with the appropriateness and the types of freshman welcoming activities responding to the goals. The participants also added that they wanted to have a welcome feast (71.6%) followed by Baisri Sukwan welcome ceremony (64%) and booming activity for welcoming the new first-year university students (55.8%) respectively. The results of the study showed the participants ’awareness of security and willingness while taking part in the freshman welcoming activities. The students mostly agreed with positive effects of participating these kinds of activities: building relationship unity and responsibility. However they also moderately agreed that these activities could provide negative effectives: individual and organizational damage (for example losing publica image) According to the descriptive analysis and textual analysis the results showed that these university students were willing to take part in freshman welcome activities indicating that the activities were suitable supervised by related departments. They also suggested that there should be welcome activities based on their interests and suggestion box to achieve the goal. However one of the limitations of the study was the widespread of coronavirus resulting in the average score and standard deviation in some questionnaire items.

This research has the following objectives: 1) To study the basic data of freshman orientation activities. 2) To determine conditions and problems of organizing freshman orientation activities within the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. 3) To find guidelines for organizing creative freshman orientation activities within the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The sample were students in the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon who were studying in 1st–4th year of a Bachelors degree academic year 2020. The sample were calculated based on the Taro Yamane method and selected by stratified sampling obtained a total of 305 students. The research tool was a questionnaire. The statistics used in the study were frequency percentage mean and standard deviation. The statistical data was analyzed by using a computer program. The research results indicated the basic data from general information as follows: 1) The word of command by the Head of The National Council for Peace and Order on measures to prevent and solve the problems of quarrels among students 2) the announcement of the Office of the Higher Education Commission on organizing freshman orientation activities and cheer meetings in higher education institutions 3) student manuals rules regulations and announcements of Rajamangala University of Technology Phra Nakorn related for the use as the basic data for researching were found that both government policies and university policies focus on supervising the organization of freshman orientation activities to be in good order and legally in the scope of Thai morals and manners. The overall condition of organizing freshman orientation activities within the Faculty of Home Economics Technology was at a high level. The overall problems of organizing freshman orientation activities within the Faculty of Home Economics Technology were at a low level. For the model of organizing creative freshman orientation activities within the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon it should be proceeded as follows: 1) Operational planning – There should be student activities planning in every academic year and a manual for organizing freshman orientation activities. 2) The process of organizing freshman orientation activities: The implementation results should be reviewed mutually with students of all programs. 3) Organizers: Organizers should be supervised in proper dressing / personality / attitudes for organizing freshman orientation activities. 4) Facilities for organizing activities: There should be adequate facilities for all participants to be able to access convenience and useful services. 5) Quality of organizing freshman orientation activities: Activities organized should be consistent with the objectives of freshman orientation activities.

This research aimed to study the factors for the development of creative recruiting activities. Of students in the Faculty of Architecture and Design Rajamangala University of Technology Phra Nakhon Intended to 1) To analyze the key elements in creating a creative new recruiting activity development model Of students in the Faculty of Architecture and Design Rajamangala University of Technology Phra Nakhon 2) To create and develop a creative new recruiting activity development model In accordance with the context of the students of the Faculty of Architecture and Design Rajamangala University of Technology Phra Nakhon 3) To create a creative recruiting activity model guide Of students in the Faculty of Architecture and Design Rajamangala University of Technology Phra Nakhon From 169 students According to the research 53.3 percent of the students were male and 46.7 percent were female. 1st year students 41.4% 2nd year students 23.7% 3rd year 17.8% 4th year students 17.2% They are studying architecture 29.6% in product design 53.3% in packaging and printing 17.2%. Students comments section on the patterns of freshman recruiting and cheer meetings. Relationship activities The overall mean was at a high level (x̅ = 3.91). Students comments section on the patterns of freshman recruiting and cheer meetings. With SOTUS system Overall the mean is at a moderate level (x̅= 3.03). Student Opinion Section on the Impacts of Organizing Fresh Graduation and Cheering Meetings Relationship activities Overall the mean was at a high level (x̅= 3.54). and the comments section of students on the impact of organizing new recruiting activities and cheer meetings. With SOTUS system Overall the mean was at a moderate level (x̅= 3.04).