This research was aimed to study 1) the needs on souvenir products from Sukhothai local fabrics 2) design and development of souvenir products from Sukhothai local fabrics 3) the satisfaction of the development of souvenir products from Sukhothai local fabrics having been developed and 4) publicize research work of sewing groups and fabric crafts of Khao Kaeo Srisomboon Community Enterprise in Thung Saliam Sukhothai Province. The results of the research were as follows. The survey of souvenir products from Sukhothai local woven fabrics sewing community enterprise and fabric crafts from Khao Kaew Srisomboon Thung Saliam District Sukhothai revealed that the respondents had needs to develop souvenir products from Sukhothai local fabrics namely rag dolls or toys pillows and office supplies respectively. The souvenir design and development of Sukhothai local fabrics were meant to be unique and had been proved by five experts and the results of the evaluation of the overall opinion on the satisfaction were at the highest level as follows. As for office supplies type 1 type 2 and type 3 possessed a mean of 3.79 3.80 and 3.83 respectively. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.81 3.75 and 3.76 respectively. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.81 3.80 and 3.82. Regarding the satisfaction on the development of souvenir products from Sukhothai local fabrics had been verified by five experts. The results of the overall opinion on the satisfaction were at the highest level as follows. The office products type 1 type 2 and type 3 had a mean of 3.77 3.78 and 3.78. 2. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.75 3.71 and 3.73. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.77 3.78 and 3.78. Concerning the dissemination of research work to the community enterprise of Khao Kaeo Srisomboon sewing groups and fabric crafts in Thung Saliam District Sukhothai Province to the target group of 30 people the satisfaction on the research project on the souvenir product development from Sukhothai local fabrics revealed the highest satisfaction score on the curriculum in terms of the designs materials equipment facilities value and utility.

Research on the community of Participatory Learning Practice Fabric Pattern to Development of Local Hand-mend Cloth Products of Sewing Community Enterprise and Craft Khao of Sewing Khao Kaew Srisomboon Thung Saliam Sukhothai Province. The objectivity of this project is to study the patterns of cloth to develop hand-woven fabric products. The learning practice of local fabric patterns to develop 5 sets of hand-woven jewelry products then 5 sets of jewelry experts were asked to consider selecting suitable hand-woven jewelry sets for making. 3 sets of jewelry and asked 5 experts from the community state enterprise sewing and artificial arts to transfer the invention of handwoven jewelry to the community 1 set and to study the satisfaction of the target group of 30 people and analyze the data. By using statistics frequency percentage standard deviation and mean with the following analysis results. The findings of the study were as follows. It was found that Local fabric patterns Appeared in 3 traditional fabric patterns: Saeng pattern Plain pattern and Kaew pattern. Learning practice of local fabric patterns for the development of hand-woven fabric accessories. All 5 jewelry experts chose the style of jewelry set A set B and set D commenting that the style has suitable elements of jewelry. In particular the combination of local fabric patterns and geometric shapes creates a contemporary look. Size and proportion should be adapted to the proportion of the wearer. And the use of color always use the original color of the fabric especially red. Because it is a color that is unique when it comes to making the piece it will help make the jewelry more beautiful and dimension as well as indicate the identity of the people of Khao Kaew Srisomboon. The expert representative of the community enterprise group I chose the A Series because of the contemporary style. Can generate income for people in the community And the satisfaction of the target groups towards making jewelry sets it was found that the product Satisfaction with aesthetics was the highest at an average of 4.83 in terms of suitability of the fabricated material. The satisfaction of the materials used was interesting at an average of 4.67 in terms of utility. Satisfaction in wearing on various occasions at the average 4.66 and distribution. Satisfaction in the jewelry trade show at an average of 4.60 communities working on learning patterns of local fabrics to develop hand-woven products. Has given importance to the history the meaning use of color and the belief in cloth pattern hooves from shared memories of people in the community. Fabric patterns both Saeng pattern Plain pattern and Kaew pattern Therefore it is a reflection of the people in Khao Kaew Srisomboon community that has inherited the wisdom heritage that is more than precious. Rather it is the inheritance of intent from generation to generation.

This research aim to develop a product for women dressing from waste woven fabrics. Community Enterprise Group Sewing and fabric art Khao Kaeo Srisomboon Subdistrict Thung Saliam District Sukhothai with a purpose study the patterns of women dress. Design and develop a model for women dress from the modern waste cloth that can be used in daily life efficiently and transfer technology to develop products for women dress from different forms of woven fabrics to interested parties or textile entrepreneurs in Sukhothai Province to develop and promote creative economic products of the community. The research results were summarized as follows. 1. Design and develop a pattern for women dress from waste woven fabrics Resulting in a modern product form It can be used effectively in daily life. The research team designed the product of the dress with the idea of using art and culture combined with the use of waste cloth from the design process to create a contemporary product that looks modern suitable for the gender and age of the users. Including product use opportunities as well which the community can make and generate income is another way in this research There has been a development of a pattern for a womans dress outfit from leftover woven fabrics. Thai art conservation Which the community can make and generate income including the community the design and development of sewing is a prototype product. Cloak hats bags and shoes totaling 4 products 5 prototypes total 20 prototypes and selecting one prototype for transmission. 2. Transmitting product development technology for women dress from waste woven fabrics community enterprise groups Sewing and fabric art Khao Kaeo Srisomboon Subdistrict Thung Saliam District Sukhothai Carrying out knowledge transfer By organizing theoretical and practical training sessions for 2 days of knowledge transfer 30 participants from 6 to 7 August 2020 at the community enterprise group Sewing and fabric art Khao Kaeo Srisomboon Subdistrict Thung Saliam District Sukhothai Project participants gain knowledge on waste fabric processing learn about product development processes design and sewing and take action and develop products. As the researchers have prepared the device The results were assessed by using a questionnaire on the satisfaction of the trainees. There were 3 lecturers: Assistant Professor Saowaluck Kongka Chuiwan Kritaporn Chooseng and Ajarn Mallika Chongchit. 3. Satisfaction with technology transfer curriculum product development womens dress from waste woven fabrics 1) General information of the target group of female gender accounted for 100.00 percent most age 41-50 years old 50.00 percent. Secondary education Representing 63.33 percen They are housewives accounting for 33.33%. Monthly income is 5000-10000 baht 33.33%. Experience in sewing and dressing. Most of them used to do distribution as a career. Representing 73.33 percent 2) ask the satisfaction of the trainees. It is a question that asks about satisfaction with the course. It is divided into 6 aspects which are content aspects of the course. In design material material and equipment Facilities and value and utility found that the target audience Most are most satisfied in all aspects.

this research is to study basic information. furniture design and heritage project of northern thai people from hand woven fabric of muang long textile learning center and natural dyeing long district phrae province in accordance with the objective of studying the theory of arts and culture of northern thai people from hand woven fabric long district phrae province to develop and promote furniture set designs from chok cloth hand-woven allowing the arts and culture of the northern people to modern styles according to current design trends. in order to design furniture sets from hand woven chok cloth to have identity and uniqueness to meet industry standards that can be used in everyday life and able to export to the international market the research focuses on 2 main points: 1) designing furniture sets from the northern thai arts and culture from hand woven fabric of muang long textile learning center and natural dyeing long district phrae province 2) combining modern furniture set designs with local arts and culture the art and culture of the northern people is a widely known promotion and promotion. and has been popular with consumers that can use the product in daily life and able to export to the international market the research was conducted by collecting the initial data by reviewing literature documents concepts and theories as a guideline for creating a research framework. the creation of variables and indicators including research guidelines based on concepts theories and research related to this study. going to explore the area of muang long textile learning center and natural dyeing long district phrae province to use as a case study. to study design variables through the physical characteristics of the furniture set inheriting the arts and culture of the northern people from hand woven fabric and studying the design factors of the physical environment synthesis of links between design and the identity and identity of phrae and study the wisdom chinnachak hand-woven fabric production process for the development and promotion of furniture design project to carry on the northern thai arts and culture from hand-woven chinnok cloth. mueang long textile learning center and natural dyeing create a research tool (questionnaire) to ask the target group and this research uses the design method in the form of a virtual 3d animation of furniture products to assemble the design possibilities in the design that reflects the identity and identity of phrae most and collecting data with consumer groups by using questionnaires and virtual animation 3d data by collecting data with 2 groups of samples. the first group selected the representative of the sample group who were using other products which are made from hand woven fabric and the 2nd group. general groups such as housewives or people who have the influence to make decisions and have the power to buy home decor products after that analyze the data obtained from collecting interview forms. by processing with the spss program which has the analysis results from most of the samples that the researcher collected this time most of them are more female than males probably because females are more popular in using products from more woven fabric or weave weave fabric more than males which is between 41 - 50 years old the most and 31-40 years old try to come down considered to be of age in the middle age period which is a popular age range and is interested in the usage of chok jok weaving products mostly housewives most companies / stores earn about 5000 - 10000 baht. for the type of housing most people live in single-family homes because most of the provinces in the north or in the small provinces are quiet. is still very natural and not much housing in most cases it is a house built by itself from generation to generation. and will have mostly 3 or 2 family members the usage of hand woven chok cloth in daily life was at a moderate level. and have many uses respectively from then there is an analysis to summarize the comparison of the demand for furniture from 3 types of hand-woven fabrics from table 4.12. it can be seen that from the overall picture the 3rd pattern has the highest mean of 4.18 second. to form 1 with an average of 3.30 and style 2 with an average of 3.28. in the aesthetic issue in the form of the shape of the product the highest average is 4.47 followed by topic side layout and the type of backrest has an average value of 4.33 which may show that both the form that reflects the uniqueness of the northern region which emphasizes the usefulness as well as the needs of users as well. in terms of the use of patterns and colors in the topic of using patterns and colors of the backrest there is the highest average of 4.26 followed by the topic of using colors and patterns. overall the average value is 4.24 which is a high average. lets try to come down from beauty issues. shows that the pattern of the weave weave affects the use in different proportions therefore sees the suitability and beauty from the test of opinions on product styles of consumers summarizing the analysis of the satisfaction of 100 consumers there are opinions on the front that use the suitability of the place. and the structural style is very satisfactory respectively and satisfied with the appropriateness of the proportion of seat backrest and usage type which is considered a very good satisfaction as for the beauty of the product the side layout is most satisfied and the backrest. and the shape of the product pattern and color layout the side gap is inferior and is also very good. going to the use of patterns and colors it can be seen that the overall pattern and pattern of the weaving hand woven fabric sample are the most satisfied the overall satisfaction of using this pattern is in a very good level such as together the final issue in production the chinnachat furniture product hand-woven in terms of design and environmental products are the most satisfied and easy to produce in the industrial system with the second level of satisfaction and considered very good as well.

The purposes of this research were: 1) to study the personal factors of tourists in Ratchaburi Province 2) to investigate the marketing mix factors used in making a decision to buy Chock Tai Yuan textiles among tourists in Ratchaburi Province 3) to examine purchasing decision of Chock Tai Yuan textiles made by tourists in Ratchaburi Province 4) to find out a relationship between personal factors and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province and 5) to study the relationship between the marketing mix and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province. The sample was 400 tourists in Ratchaburi who decided to buy Chock Tai Yuan textiles. The instrument used in this research was questionnaire. The statistics analysis used in this study were frequency percentage mean standard deviation chi-square and Pearson’s correlation coefficient. The results showed that: 1) Most of the tourists were female whose ages ranged from 41-50 years old with a bachelors degree. They worked as government officers state enterprise employees and university employees. Their income is between 20001 - 25000 baht and their residence is located in Ratchaburi Province. 2) Tourists paid attention to the marketing mix factors with high level of attention. When considering each side of the marketing mix tourist attention from the most to the least were: products individual price process physical characteristics marketing promotion and distribution channel respectively. 3) Most of the tourists could not make a decision whether they should buy the products. When considering purchasing decisions of tourists from the most to the least they were listed as follows: types of Chock Tai Yuan textiles frequency of use objectives for purchasing decisions clothing design the average amount of money spent on clothing and frequency of purchasing decision of Chock Tai Yuan fabrics. 4) For the relationship between personal factors and purchasing decision of Chock Tai Yuan textiles among ourists in Ratchaburi Province the results showed that gender age highest education level occupation average monthly income and residency were related to purchasing decisions of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the . 05 level and 5) There was a relationship between the marketing mix and purchasing decision of Chock Tai Yuan fabrics among tourists in Ratchaburi Province. The correlation of marketing mix factors including price distribution channel marketing promotion individual process and physical characteristics show statistical significance at the .05 level. In contrast there was no relationship between products and purchasing decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the .05 level.