This research aims for study 1) the relationship of market opportunity for Thai SMEs herbal cosmetics in elderly market that effect to marketing strategies for Thai SMEs herbal cosmetics in elderly market 2) the relationship of marketing strategies of Thai- local- wisdom SMEs herbal cosmetics that effect to marketing mixed of Thai SMEs herbal cosmetics for elderly market 3) the analysis of market opportunity in Thai SMEs herbal cosmetics that effect to marketing strategies and marketing mixed in Thai SMEs elderly market. Samplings were randomly done within population of Bangkok metropolitan while calculated under Taro Yamane (1967) methodology upon 10014705 elderly with 402 samples were drawn and conducted using survey technique. Data collecting using questionnaires which was analyzed by SPSS in frequency percentage mean standard deviation distribution and perform analyzing by ANOVA and MCA. RESULTS The outcomes of their relationship between independent and dependent variables are market opportunity is related to SMEs objective in moderate range. Market opportunity is related to marketing strategies in moderate range and SMEs objective is related to marketing strategies in low range. Market opportunity is related to marketing mixed in low range and SMEs objective is related to marketing mixed in moderate range more over marketing strategies is related to marketing mixed in moderate level as well.

The purposes of this operation research were to develop the packages of Thai herbal cookies and to conduct the technology transfer of Thai herbal cookies’ packages for the community. The research process which involves with packages’ pattern analysis monitoring and operating packages’ design making packages’ sample evaluating packages’ sample finishing the package target group setting creating the research methodology investigating need analysis training course setting conducting the training course and data analysis. The results of the study were 11 styles of herbal cookies’packages. The mean of the achievement in satisfaction evaluation was at 3.92. Need analysis for cookies courses are found in lemon grass cookies kaffir lime leaves cookies ginger cookies mixed herbal flavour and coriander cookies respectively. There was significantly difference between pre-test and post-test scores of the experiment at 0.05 level of significance. The mean of the groups๛ achievement evaluation was at 3.50-4.49. Program and training process evaluation qualified as the mean of the products and their packages was 4.28 and 4.34 respectively.