จำนวน Repository ( 61 )

ทัศนคติ แรงจูงใจ และส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อรองเท้ามือสองแบรนด์เนมทางเฟซบุ๊ก
ทัศนคติ แรงจูงใจ และส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อรองเท้ามือสองแบรนด์เนมทางเฟซบุ๊ก

The objectives of this theses are: 1) to study the attitude motivation marketing mix and the decision to purchase second-hand brand name shoes from Facebook; 2 ) to compare personal factors i.e. gender age occupation education level that affecting decision to purchase second-handed brand name shoes from Facebook and; 3 ) to study factors affecting the decision to purchase second-handed brand name shoes from Facebook using the quantitative research methodology through an online survey tool in order to collect required data from 400 samples who actually purchased second-handed brand name shoes from 4 different Facebook pages. The pages were: 1) Second-handed shoes on Khao Lam Road FB Page 2) Taii Taew 2nd handed FB Page; 3) Shoes-Project FB Page; and 4) Cho Chopping FB Page. The data was analyzed by finding frequency percentage average t-test One-way Analysis of Variance and Enter Multiple Regression Analysis. The key research findings are: 1) Most of purchasers who decide to purchase second-handed shoes via Facebook are 215 males (62.50%) 162 are at aged over 51 years (40.50%) 178 are private business owners/entrepreneurs (44.50%) 214 posed bachelors degree or are currently studying (53%). 2) The study on motivation attitude for purchasing second-handed brand name shoes from Facebook found that respondents recognized cost saving as the most important key decision making factor in purchasing second-handed brand name shoes (x̅ = 4.36); followed by the user-friendly and uncomplicated purchasing process (x̅ = 4.19). 3) The study on motivation for purchasing the second-handed brand name shoes from Facebook found that the respondents recognized the importance of price advantage when comparing to the new brand name product (x̅ = 4.40) seconded by product limitation and availability in general local market (x̅ = 4.29). 4) Overall marketing mix factors of second-handed brand name shoes on Facebook was at high level (x̅ =3.79) in which price factor is at high level (x̅ = 4.32) followed by distribution factor ( x̅ = 4.23) product factor ( x̅ = 4.04) marketing promotion factor and market factor (x̅ = 3.89) respectively. 5) The study decision to purchase second-handed brand name shoes via Facebook found that respondents recognized the “convenience to purchase secondhanded brand name shoes via online channels fast and diverse in payment methods” as the most important factor (x̅ = 4.14) followed by personal preference (x̅ = 4.10). 6) From the hypothesis found that: 6.1) Gender age and education differences differentiated the decision to purchase second-handed brand name shoes from Facebook with a statistical significance at .05 level. 6.2) Attitude motivation and product marketing mix that included distribution sales & promotion affected the decision to purchase second-handed brand names shoes from Facebook with statistical significance at the .05 level.

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ความรู้ความเข้าใจ ทัศนคติ และการปฏิบัติงานเกี่ยวกับระบบงานสารบรรณอิเล็กทรอนิคส์ ของบุคลากรคณะเทคโนโลยีคหกรรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ความรู้ความเข้าใจ ทัศนคติ และการปฏิบัติงานเกี่ยวกับระบบงานสารบรรณอิเล็กทรอนิคส์ ของบุคลากรคณะเทคโนโลยีคหกรรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This research aims to study and compare Knowledge Attitudes and Practices of Electronic Documentation Systems. Of the Faculty of Home Economics Technology 117 Students in Rajamangala University of Technology Phra Nakhon classified by personal Factors.The research instrument was a questionnaire with the characteristics of tools and tools forresearch. The questionnaire was designed on the research concept. The characteristics of the questionnaire was closed- end question and open- end question. Descriptive analysis: frequency percentage mean and standard deviation t-test and F-test The study indicated that Knowledge attitude and performance. An electronic record system that affects the effectiveness of Faculty of Technology Home Economics Rajamangala University of Technology Phra Nakhon Personal factors Mostly sexual Female between 25 and 35 years old. Average monthly income 15000 – 25000 Type of Academic Teaching Experienced in work 5- 10 years and most have access. Trained How to use the system of electronic documents. Knowledge Understand about the electronic document system found that the staff of the Faculty of Home Economics. Knowledge in the high level. I know that the electronic system. Useful in the field. Space saving for document storage. The attitude of personnel to the information system. Electronics They found that they had a high level of feedback and a good working relationship with journalists.Electronics can be operated with a medium electronic system. The analysis compares data wirefree personal factor affect performance in different applications. The system is classified according to the individual factors and test the hypothesis using. The t- test and F- test were statistically significant at the 0. 05 level. Knowledge Understanding personal factors in terms of gender has no effect on the effectiveness of the journal. Electronics Level Comments Attitude In addition Overview does not affect the performance of electronic records. Level of feedback Job performance was classified according to personal factors in terms of gender. The electronic registries were significantly Different at the 0.05 level.

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ทัศนคติและการเปิดรับสื่อโฆษณาของผู้โดยสารบนรถไฟฟ้าบีทีเอส
ทัศนคติและการเปิดรับสื่อโฆษณาของผู้โดยสารบนรถไฟฟ้าบีทีเอส

The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation mean average and frequency distribution. The hypothesis testing included Chi-square T-Test F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient. The study found that most respondents were single female at age between 21-30 years old obtained bachelor degree worked as employees of private organizations/state enterprises with an average of below THB 10000 monthly income. The average usage of the BTS service was once in a while during 06.00-09.00 am (Morning rush hour) for leisure purposes (traveling/shopping/personal business). The overall level of the BTS passengers’ attitudes and their advertising exposures wereat moderate level. The results of the research testing demonstrated that 1) passengers with demographic characteristic i.e. the gender difference posed only one aspect of different behavior in using the BTSservice which was the traveling hour. For passengers who were different in gender posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in demographic characteristic i.e. marital status posed only one aspect of different behavior in using the BTS service which was the purpose of service usage. For passengers who were different in marital status posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in education level posed only one aspectof different behavior in using the BTS service which was the traveling period. Passengers who weredifferent in demographic characteristics i.e. age occupation and average monthly incomeposed different three aspect of different behavior in using the BTS service that included the frequencyof service the traveling period and the purpose of use 2) passengers with different in demographiccharacteristic i.e. gender difference posed different attitude toward the BTS in-trained advertisingmedia. Female passengers had overall attitude on understanding and sentiment higher than male.Passengers with differences in demographic characteristics i.e. age status education level occupationand average monthly income had no different attitude towards the BTS in-trained advertising media3) passengers with difference in demographic characteristics i.e. gender difference had differentexposure towards the BTS in-trained advertising media. Female passengers were more exposedto all 4 aspects of the BTS in-trained advertising media than male passengers. While passengers withdifferences in demographic characteristics i.e. age status education level occupation and averagemonthly income were overall no differences in terms of their BTS in-trained advertising mediaexposure; and 4) passengers’ attitudes toward the BTS in-trained advertising media were overallcorrelated with the BTS passengers which was relatively high.

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การศึกษาความรู้และทัศนคติของนักศึกษาคณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนครที่มีต่อฉลากโภชนาการตามแบบจีดีเอ
การศึกษาความรู้และทัศนคติของนักศึกษาคณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนครที่มีต่อฉลากโภชนาการตามแบบจีดีเอ

The purposes of this research were : 1) A study of knowledge about the nutrition labeling formats GDA of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Students 2) A study of attitude towards the nutrition labeling formats GDA of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Students 3) Compare knowledge about the nutrition labeling formats GDA Classified by gender years of study and majors and 4) Compare attitude towards the nutrition labeling formats GDA Classified by gender years of study and majors. The sample were 307 first year to fourth year. The instrument was a questionnaire. Frequency percentage mean standard deviation t-test ANOVA and Duncan’s Multiple Range Test were used in data analysis via computer program. The results showed that : 1) The most students have moderate level of knowledge and understanding 2) Students have a high level of attitudes when considering each item it was found that the items with the highest mean were: The GDA nutrition label is beneficial to everyone 3) Compare knowledge about the nutrition labeling formats GDA of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Students Classified by gender years of study and majors It was found that students with different levels of education and disciplines had different knowledge about nutritional labels in the GDA except for students with different sex. Knowledge of nutrition labeling according to GDA not different Statistically significant at the .05 level and 4) Compare attitude towards the nutrition labeling formats GDA of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon students classified by gender years of study and majors it was found that students with gender education and different disciplines. Attitude toward nutritional labeling according to GDA not different statistically significant at the .05 level.

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ความรู้ ทัศนคติและพฤติกรรมการบริโภคผักและผลไม้ ของนักเรียนชั้นมัธยมศึกษาตอนต้น โรงเรียนสาธิตมหาวิทยาลัยศรีนครินทรวิโรฒ ประสารมิตร (ฝ่ายมัธยม)
ความรู้ ทัศนคติและพฤติกรรมการบริโภคผักและผลไม้ ของนักเรียนชั้นมัธยมศึกษาตอนต้น โรงเรียนสาธิตมหาวิทยาลัยศรีนครินทรวิโรฒ ประสารมิตร (ฝ่ายมัธยม)

The purposes of this research were to : 1) knowledge 2) attitude 3) vegetables and fruits consumption Behavior 4) the relationship between knowledge and consumption of vegetables and fruits Behavior and 5) the relationship between the attitude of junior high school students Srinakharinwirot University Demonstration School (secondary). The samples junior high school students School University Srinakharinwirot (secondary education) were studying into 2nd semester 2017 academic year 268 people used the questionnaire. The statistics used for data analysis were frequency percentage mean standard deviation and the Chi-Square. The results showed that to : 1) most students have no knowledge of the consumption of fruits and vegetables at a good level 2) attitude to the consumption of vegetables and fruits of students were moderating 3) most students have been a habit of consuming vegetables and stir occasionally the consumption of leave stems the fresh fruit consumption was often an apple banana orange grape mango guava strawberry and pineapple were the reason. Consumption of vegetables was delicious and fruit consumption because was delicious the food choices breakfast of steamed boiled and poached. Lunch fried food and dinner choices eat steamed boiled and poached. For snacks breakfast and afternoon snacks were eating oranges and grapes .The consumption of vegetables in one day less than 4 ladles and fruit consumption in one day less than 3 parts 4) the relationship between knowledge consumption of vegetables and fruit to the consumption of vegetables and fruits found that the relationship between the frequency of consumption of processed foods such as vegetables pickled dried and the frequency of consumption of fruit compote. The frequency of consumption of fruits and stir. There was no relationship between and 5) the relationship between attitudes in the consumption of vegetables and fruits with the consumption of vegetables and fruits found that the relationship between the frequency of consumption of fresh vegetables fruit pickle consumption frequency. The reason for vegetables and for the consumption of fruit and what kind of fruit consumption. Statistically significant was at the .05 level. There were no relationship.

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