จำนวน Repository ( 27 )

แนวทางการส่งเสริมและพัฒนาร้านอาหารริมทางในแหล่งท่องเที่ยว ที่เป็นที่นิยมของนักท่องเที่ยวต่างชาติ
แนวทางการส่งเสริมและพัฒนาร้านอาหารริมทางในแหล่งท่องเที่ยว ที่เป็นที่นิยมของนักท่องเที่ยวต่างชาติ

The objective of this study is to first analyze the demographic characteristics street food selection factors and street food consumption behavior of foreign tourists and second to develop certain guidelines for promoting and developing roadside restaurants in attractions that are popular with foreign tourists. The study was conducted from 400 samples which were obtained by selecting random population to participate in a survey on Development and Improvement of Street Food in Attractions as popularity for Foreign Tourists. The survey data are analyzed using the percentage arithmetic mean and standard deviation. The results of the research are as follows: 1) the majority of the demographics are Asian male who are between 21-30 years that are employed with an annual income of more than 30000 USD and have at least a bachelors degree. The biggest factors of choosing street food are from promotion and discount with the average score of 4.60. For the street food consumption behavior part the taste of the food is the most highly regarded factor with the average score of 4.68. The most remarks that tourist gave on street food was the suggestion on improving its cleanliness and hygiene. 2) Three methods in Promoting and developing street food vendors in tourist destinations: the external-stimulating media tourists thoughts and tourists’ reactions. The expert evaluations of the suggested methodology are with the high

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ปัจจัยที่มีผลต่อการตัดสินใจของนักท่องเที่ยวในการเลือกซื้ออาหารไทย ในเมืองมัลลิกา ร.ศ. 124 อำเภอไทรโยค จังหวัดกาญจนบุรี
ปัจจัยที่มีผลต่อการตัดสินใจของนักท่องเที่ยวในการเลือกซื้ออาหารไทย ในเมืองมัลลิกา ร.ศ. 124 อำเภอไทรโยค จังหวัดกาญจนบุรี

The purposes of this research were : 1) study the demographics and buying behavior of tourists in Thailand Food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 2) study the relative importance of the factors in the decision to purchase food Thailand3) compare another factor in the decision to purchase food Thailand. by personal factors and4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand. The samples Travelers aged 18 years and over who buy food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 400 was used in this research is the statistical methods used to analyze data were frequency percentage mean Standard Deviation. t-test ANOVA test. Which a double comparison the used of lysergic acid diethylamide. The data were analyzed using a computer program. The results showed that : 1) most visitors were women aged 26-33 years with a bachelors degree a career as a private company and earn 30000 baht to the habit of buying food Thailand found that most tourists buy food because there were many types to choose from. It was a type of dessert each time that would buy 1-2 / cups / plates. The food Thailand 2-3 / 1 excursion cost 101-300 baht each time by feeding information about Thailand from social media and individuals who share the food with Thailand the family members 2) factors in deciding which foods to buy Thailands tourist arrivals showed an overall emphasis on a high level. Considering it was found that the side with the highest mean score. The product was inferior to the distributing channel price and average minimum promotion marketing 3) comparing the deciding factor in the purchase of food Thailand by demographic factors showed that age education sex tourists and monthly income are different. Factors were affecting the choice to buy food Thailand not different except for tourists with different careers. Factors were affecting the choice to buy food Thailand differences are statistically significant at the .05 level and 4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand were tourists with the amount of food bought in Thailand at a time different. Factors were affecting the choice to buy food Thailand. The overall was difference then no different the statistical significance level. 05.

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กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม
กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม

This research aims to enhance Nangloeng Market as a cultural tourist destination and to assist Nangloeng Market to manage its cultural object into a sustainable way. This research applied a qualitative research design. Primary sources were from field work as data collecting interviewing 7 groups totally 28 participants namely people responsible for Nangloeng Market’s tourism management and services both government and private sectors leaders of the community small enterprises local people tour leaders and tourists by using indicative questions. The second sources were investigated analyzed from various kinds of information such as academic document and previous research then interpreted based on knowledge and experiences of the researcher. It was found that 60.71% of the 7 groups credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook a campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangloeng Market to manage tourism sustainably rather than applying the single method which was 39.29% in calculation.

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การศึกษาและออกแบบศูนย์บริการ จุดพักจักรยานและรูปแบบเลนจักรยานนักท่องเที่ยว สู่การพัฒนาการท่องเที่ยวเชิงวัฒนธรรมไท-ยวน กรณีศึกษา ถนนสายวัฒนธรรม อำเภอเสาไห้ จังหวัดสระบุรี
การศึกษาและออกแบบศูนย์บริการ จุดพักจักรยานและรูปแบบเลนจักรยานนักท่องเที่ยว สู่การพัฒนาการท่องเที่ยวเชิงวัฒนธรรมไท-ยวน กรณีศึกษา ถนนสายวัฒนธรรม อำเภอเสาไห้ จังหวัดสระบุรี

This research is Study and design The Tourist Service Center and Rest the bikes and bike lane to develop Thai –Yuan culture tourist . Case study of culture Street. Ampor Sawhai. Province Saraburi. Study of the potential of case area to enhancing the area for tourism development of the area to increase even more. And design a tourist service center building. Rest the bikes path and Lane Bikes Breakpoint. To accommodate and service the ecotourism and Tai-Yuan culture in the area Study and design The tourist service center and rest the bikes and bike lane to develop Thai–Yuan culture tourist. Case study of culture street. Ampor Sawhai. Province Saraburi. Field data collection from down to the area. Using tools such as interview questionnaires in the interview area.Conclusion Building design Tourist center Bicycle break The researcher drew the pattern. The uniqueness of the Tai-Yuan architecture. Applied in the design. To be suitable and the shape of the modern era. Structures and materials are easy to construct and consisten t with the use of functional areas of buildings. access the building and the activity area. By landscaping that creates a shade with space. In the field of product design furniture field tested furniture before production. To test the strength which is at the level that passed the test criteria. The map design. Design has pulled the pattern. The uniqueness of the elements of Tai-Yuan is applied in the design in accordance with the building. In the design of bike lane layout. By designing the bike trails along the Tai-Yuan cultural lane line there are major breakpoints such as the intersection the floating market and the old community in the area. Presentation by analysis with aerial maps and identifying key points. For a design that covers the entire reachable area. The bike lanes offer a conceptual design that emphasizes safety and comfort and creates a good atmosphere for cycling.

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การศึกษาความพึงพอใจต่อสิ่งอำนวยความสะดวกของนักท่องเที่ยวและความคิดเห็นของชุมชนต่อการพัฒนาวัดที่ได้รับอิทธิพลจากศิลปะพม่ในจังหวัดลำปาง
การศึกษาความพึงพอใจต่อสิ่งอำนวยความสะดวกของนักท่องเที่ยวและความคิดเห็นของชุมชนต่อการพัฒนาวัดที่ได้รับอิทธิพลจากศิลปะพม่ในจังหวัดลำปาง

This research aims to 1. Study the Tourists’ Satisfaction toward Amenities on Burmese temple’s in Lampang and 2. Study the opinion of community toward Amenities on Burmese temple’s in Lampang. The research population is 280 people by interviews and surveys. Research conducted between January 2017 to June 2017. From the history of Lampang. There is a temple built by the Burmese or a fine art form on architecture fabrication together with the Buddha’s appearance is a Burmese and in the past even a monk is a Burmese who has traveled to Thailand. As a result Lampang is another province. The temple is built in the beautiful Burmese architecture. Let’s learn to learn many. But it is not widely known The research found that The most popular tourist destinations are Wat Pa Fang Wat Si Chum Wat Si Rongmuang Wat Mon Poo Yak Wat Mon Cham Sin Wat Tha Ma O Wat Chai Mongkol is a measure of importance. Has a long history Value for conservation. The art of faith religion history. It has not been well managed and has not the potential to provide for Cultural Tourism. However after the Tourism Authority of Thailand launch campaign of 12 cities you Can’t Say No. Lampang is one of the provinces in the project. The researcher is expected that Lampang and the Tourism Authority of Thailand are cooperating to discuss and generate models of cultural activities for the development of touring sites in Lampang.

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