The objectives of this research were to study the travel destination in South East Asia and travel motivation of European tourists. Survey research methodology was exploited by distributing questionnaires to sample group of 400 tourists which 198 were returned. Then descriptive statistic parameters including frequencies percentages means standard deviations and inferential statistics included a t-test one-way ANOVA Person’s Correlation Coefficients and Cronbach’s Alpha were employed to analyze the data with .05 significance level. The result of the research reveal that the first 5 tourist destination ranking of South East Asia country were Thai Vietnam Cambodia Indonesia and Malaysia. The result indicated that there are non-significant differences in both of travel motivation mean of European tourist which result also found the significant relationship between push and pull motivation.

This research aimed to study the foreign tourists’ behaviors toward religious tourism and study the guidelines for the development of religious tourism at Chiang Mai Municipality Chiang Mai Province. The sample group used in this study was foreign tourists visited religious tourist attractions in Chiang Mai Municipality. The instrument used in this research was a questionnaire. The majority of respondents were Asian female age 36-45 years old who held a bachelors degree and work in general labor/ private. Learning was the main purpose of traveling. Tourists traveled with friends using motorcycles and bicycles and they were interested in Wat Phra Singh. The social media as Facebook Instagram and YouTube are the source of information. Tourists traveled during holidays - public holidays and spent time doing activities between 1-2 hours. The expenses during the trip were about 10001 - 20000 baht. They stayed at hotels resorts and they had experienced traveling in Chiang Mai Municipality 2-3 times. The overall opinion of the guidelines for religious tourism development in Chiang Mai Municipality was found in a high level. The mean was 3.75 and the standard deviation was 0.54. The guidelines for the development of health hygiene and safety was the highest point followed by transportation tourism promotion Ancient sites and antiquities Facilities and religious tourism activities respectively.

This study Development of cultural tourism routes in Phetchaburi Municipality have a purpose to study the basic information on the development of community tourism routes and to create cultural tourism routes in Phetchaburi municipality. The research employed a qualitative research The key informant groups are community leaders academics village philosophers community staff. The research tool was an open-ended questionnaire for in-depth interviews and a focus group. The results of the research revealed that the area in Phetchaburi municipality is a complete cultural base area. There are cultural attractions that are interesting including religious sites ancient sites traditions lifestyles. The cultural tourism route in Phetchaburi Municipality is one-day trip and 2 day trip.

This study Development of lower central provinces 2 as smart city tourism under the concept of BCG Economy aims to study guidelines for the development of lower central provinces 2 to be smart tourism cities under the concept of BCG Economy. The research employed a Mixed Methods Research.The quantitative research sample was 400 tourists who travel in lower central provinces 2 the research tools was a questionnaire with open-ended questions. the data is described by frequency percentage and standard deviation and qualitative research is 20 key informant the research tool was an open-ended questionnaire for in-depth interviews. Most participants were female 20-29 years old had obtained a bachelor degree employment monthly income in the range of 20001-30000 baht experience travel trip in lower central provinces 2 6 time or more spend 3001-4000 baht per trip 2 days per trip tourists travel for a vacation during the months of November to December. Suggestions for the development of lower central provinces 2 to be smart tourism cities under the concept of BCG Economy. 1.use appropriate technology for tourism 2.use technology that tourists can easily use 3.promote community tourism 4. create awareness among tourists to cherish tourism resources. 5. relevant agencies should work together. 6. there should be research studies and apply the research results correctly.