The objective of the research is study about the capacity Building ang Marketing Doctor of Business Administration Program of the University Rajamangala University of Technology Phra Nakhon to be consistent with sustainable development. To be in line with the country’s sustainable development direction.. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in Universities of the first year students in an academic year 2560 of the universities under a bureau of University consultant teachers president of the Universities.

The objectives of The Prototype of Mobile Application on Professional Technical Terms for University Students of Faculty of Business Administration Rajamangala University of Technology Phra Nakorn were as follows: 1) to design prototype of of Mobile Application on Professional Technical Terms for University Students of Faculty of Business Administration Rajamangala University of Technology Phra Nakorn and 2) to assess teachers and students’ expectations and satisfaction towards the Prototype of Mobile Application on Professional Technical Terms for University Students of Faculty of Business Administration Rajamangala University of Technology Phra Nakorn The random sample consisted of 50 teachers and students. The tool used in this research was a questionnaire. The data were analyzed by a percentage means and standard deviation. . The research details were as follows: General data – there were 50 total respondents (100%). The majority were female (54%) and 60% of respondents were in the 20-24 year-old range 40% education level from a Bachelor of Business Administration and 30% of Accounting Major Samples expectations and satisfaction– the level of expectations was high at X = 4.71 S.D.= 0.42 and the level of satisfaction was similar at X =4.67 S.D.= 0.47 From expectation and satisfaction it was found that there was the highest level of expectation and satisfaction. It can therefore be concluded that this research has achieved the objectives.

The objective of the study was to investigate the training needs of the general public and entrepreneurs including those who worked in professional services in Bangkok and suburbs such as Nonthaburi Samutprakan and Pathumthani that operated in workplace.The method used in this study was using questionnaire to gather information about meetings on various occasions.The participants and the sample were general public and entrepreneurs in the Bangkok and suburb areas. The sample of respondents was selected by random sampling consisting of 400 respondents.The instrument used for data collection was questionnaire related to short training courses. This questionnaire contains five parts as follows: Part 1-general information of respondents; Part 2-needs for short training of general public; Part 3-other interesting topics; Part 4- obstacles and problems for those who did not receive short training; Part 5-recommendations. The analyzed data were calculated by using descriptive statistics: percentage mean standard deviation. The results in the study can be summarized as follows: 1. Most of respondents were female whose age was over than 50 years old. Their education level was lower than bachelor’s degree. They worked as general officers with at least five years working experience. 2. The respondents reported their needs for short-training requirements provided by Rajamangala University of Technology Phra Nakhon. The questions asking the training program requirements include 24 items with 5 rating scales: 1. The least 2. Less 3. Moderate 4. High and 5. The highest. The results show that most respondents needed to participate in short-training programs especially in the highest need on item 3.4 Research and the Development of the Community Innovation (x̄ = 4.7649). The results also report that most respondents were highly interested in participating short training program on 21 categories for example Item 1.6 Innovative Social Science Research Methodologies (44.6%) Item 1.1 The Development of Managing International Culinary Training (34.1%) Item 3.3 Knowledge Management in Community of Practice (31.4%) and Item 3.5 Multidisciplinary Community Development. The results of the study reveal that the respondents with moderately needs were interested in Item 2.5 ASEAN Languages for communication (21.1%) The data analysis of readiness show that the faculty of arts Rajamangala University of Technology Phra Nakhon was capable of organizing these short-training programs on various topics so as to promote learning and to develop a guideline on academic service for society effectively and to prepare the readiness of places staff experts learning resources as well as collaboration network.

The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level

The purposes of this study were to investigate 1) population factors 2) behavior of service users 3) opinions on marketing mix 4) compare the consumer behavior classified by their demographic factors and 5) compare their opinions on marketing mix classified by their demographic factors. The sample group of the users of badminton court of White House was 412 people who were asked to respond to a questionnaire designed to collect the research data. The data analysis applied frequency distribution tables percentage mean standard deviation and inference statistical data. It was found that the consumers decided to use the court service at White House Badminton court more than 6 times with the individual three hours of each use and with usually groups of two. Mostly reasons for using the service were for being healthy and most users brought their own equipment. They normally rented or bought the equipment and other things such as the badminton rackets socks or water at the court. The Marketing mix affecting the decision-making behavior of choosing to use the White House badminton court was the standard of the equipment for its acceptable price. In term of the distribution channel it was found that the users appreciated convenient parking facilities. For the promotion of marketing it was found that the advertisements were interesting and came in a variety of ways. In terms of People Marketing the service efficiency was found to have encouraging personality and in terms of the physical characteristics it was found that the use of the service was appropriate and the service process was quickly delivered in time.