The objectives of this research are to study opinion of consumers towards marketing mix of health banana flour cookies and to compare opinion of consumers towards marketing mix of health banana flour cookies. The research instruments used for data-gathering were questionnaire by using simple random sampling. The samples of this research were 400 health food consumers in Bangkok whose age range from 21 years and over. Descriptive statistics for data analysis included Percentage Mean and Standard Deviation. Due to inferential statistics t-test was used to determine the differences between two independent groups while One–way Analysis of Variance was used to F-test. Lastly Least Significant Difference (LSD) was used to determine the difference between two means. The results were as follows : most of participants were female with age range from 21 to 30 years and the average education level was undergraduate. The majority of participants were state enterprise employees with average monthly income lower than 20000 Baht and single. This reseach revealed that consumers had a high level of opinion towards marketing mix of health banana flour cookies. Product Place Promotion and Price were at high level respectively. The results of hypothesis testing indicated that different demographic characteristic of participants which consisted of gender age level of education income and marital status resulted in indifferent opinions towards marketing mix of health banana flour cookies at 0.05 level of significance. The different of occupation resulted in different opinions towards marketing mix of health banana flour cookies at 0.05 level of significance. The result suggest that marketing mix should be applied by communicated the features of banana flour cookies set the price higher than regular cookies distributed it to healthy product retailer and used online marketing especially student groups.

The purpose of Malekcaboke Cookies is reciprocation malekcaboke in 4 levels : 25% 50% 75% and 100% of the weight of cashews nut in Refrigerates Cookies And study 4 levels : 25% 50% 75% and 100% of the weight of cashews nut and almond slide in Molded Cookies . The experiment is analyzed by Randomized Complete Block Design (RCBD) to evaluate the sensory quality in color odor taste texture (crispy) and overall preference. The method is tested by 9-Point Hedonic Scale from 60 subjects and analyzed by Analysis of Variance (ANOVA) at the confidence level of 95% and Duncan’s New Multiple Range Test (DMRT) The result of the study showed that 100% malekcaboke instead of cashews nut in Refrigerates Cookies is accept abled. The analysis showed that the color taste in statistically significant at the level of 95% And 75% malekcaboke instead of the weight of cashews nut and almond slide in Molded Cookies is accept abled. The analysis showed that the odor texture (crispy) and overall preference is statistically significant at the level of 95%

The purposes of this operation research were to develop the packages of Thai herbal cookies and to conduct the technology transfer of Thai herbal cookies’ packages for the community. The research process which involves with packages’ pattern analysis monitoring and operating packages’ design making packages’ sample evaluating packages’ sample finishing the package target group setting creating the research methodology investigating need analysis training course setting conducting the training course and data analysis. The results of the study were 11 styles of herbal cookies’packages. The mean of the achievement in satisfaction evaluation was at 3.92. Need analysis for cookies courses are found in lemon grass cookies kaffir lime leaves cookies ginger cookies mixed herbal flavour and coriander cookies respectively. There was significantly difference between pre-test and post-test scores of the experiment at 0.05 level of significance. The mean of the groups๛ achievement evaluation was at 3.50-4.49. Program and training process evaluation qualified as the mean of the products and their packages was 4.28 and 4.34 respectively.

The objectives of this study were to investigate the three basic tuiles recipes and to study the content of four types of wolffia dry in tuiles at 0% 2% 4% and6% of total ingredient weight. By planning randomized complete block design(RCBD) and evaluating sensory quality in appearance color odor taste texture (crispy) and overall preference with the use of testing methods for 9- Point Hedonic Scale. The study the basic formula for tuiles by allowing 40 tasters and the study this tuiles supplementaly with wolffia dry by allowing 80 testers to be undergraduates in food and nutrition Faculty of Home Economics Tecnology Rajamangkala University of Tecnology Phranakhon. Take average data(Mean) analyze variance (Analysis of Variance ANOVA) and compare differances mean values (Duncan’s New Multiple Test DMRT) The results of the 3 basic formulas of tuiles namely found that the tasting person accepted the formula 1 in appearance color taste texture (crispy) and overall preference. Average 8.02 7.95 8.08 7.93 and 8.13 respectively at the level medium to high level and the tasting person accepted the formula 3 in odor preference average of 7.70 at the level medium. When analyzed Variance and comparison of differences found that appearance color odor taste texture (crispy) and overall preference there are significant differences at the level of 0.05. The results of the study of the amount of tuiles supplementaly with wolffian dry in 4 formula found that the tasting person accepted the formula supplementaly 2% in color odor texture ( crispy) and overall preference average of 8. 15 7. 79 8. 28 and 8. 05 respectively at the level medium to high level and tasting person accepted the replace 0% in appearance and taste preference average of 8. 18 and 7. 88 at the level medium to high level. When analyzed variance and comparison of statistical differences found that appearance color odor taste texture ( crispy) and overall preference there are significant difference at the level of 0.05.

The product development of gluten-free Bake goods with Thai rice. The rice used in research is the product of the Baan Chanode community enterprise of Khlong Yong - Lan Tak Fa Community such as Nakhonchaisri brown rice and black rice. It is processed into rice flour as a substitute for wheat flour to make gluten-free pastry product contains cookies products Tuile cookies and tart dough. Product development of gluten-free pastries with Thai rice with Nakhonchaisri brown rice and black rice can be made into a gluten-free product. Products that contain more fiber. They have a natural color of rice at the same time it resulted in a lower products texture characteristic score. Which affects acceptance The proper packaging is beautiful the respondents rated it on a very satisfactory level. Consumer acceptance testing The development of gluten-free pastries made with 3 Thai rice of 100 people found that most of the testers more than 80% accepted the product development of gluten-free pastries with Thai rice.