The objectives of this research were: 1) to study the three factors; namely school factors personnel factors and values of parents which were related to the decision making of the parents on sending their children to study at the small secondary schools and 2) to study the capability of the three factors in significantly predicting the decision making of the parents on sending their children to small secondary schools. The sample group in this study were 320 parents of students studying in the small secondary schools under the supervision of the Educational Service Office Area 6. The questionnaire was used as the research tool. The information and data were analyzed and presented in terms of percentage mean standard deviation Pearson’s Product Moment Correlation Coefficient and Stepwise Multiple Regression. The findings indicated that: 1) the school factors personnel factors and parents were positively related to the decision making of parents on sending their children to studying in the small secondary schools at the significance level of .01 2) the school factors personnel factors and parents were able to significantly predict the decision making of the parents on sending their children to studying in the small secondary schools.

The objectives of this research is to study (1) The demographic of mobile users effected to mobile network’s decision making (2) The creating shared value of mobile network effected to mobile network users’ decision making. The sample population consisted of one thousand two hundred mobile network users. The instrument of research was a questionnaire. The Statistical Package for the Social Sciences (SPSS) for Windows computer program was applied for analyzing formulating and tabulating the data collected. The techniques of descriptive statistics used were percentage mean and standard deviation. Techniques of inferential statistics utilized were t-test one-way analysis of variance (ANOVA) in order to analyze differences between variables taken as a group. If there is a statistically significant differences found between pairs in a group Scheffé’s pair testing were deployed. Multiple Regression Analysis were applied in order to analyze the demographic of mobile users and creating shared value of mobile network effected to mobile network users’ decision making. The results were as following: 1. The all factor demographic of mobile users effected to mobile network’s decision making effected to mobile network’s decision making. 2. The creating shared value of 3 brands effected to mobile network’s decision making effected to mobile network’s decision making.

The purposes of this research were: 1) to study personal factors knowledge of selfemployed in Home Economics and reasons for decision making of self-employed in Home Economics 2 ) to study the relationship between personal factors and decision making of self-employed in Home Economics and 3) to study the relationship between knowledge of self-employed in Home Economics and decision making of self-employed in Home Economics. The sample group was 196 of the 4th year undergraduate students Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon who decided to work as self-employed person. The instrument used in the study was a questionnaire. The percentage mean standard deviation and Chi-Square values were used for statistical analysis. The results showed that: 1) most of the sample was female (72.45%) and more than a half of the sample studying in Department of Foods and Nutrition (52.55%) their cumulative GPA were between 3.01-3.50 (40.31%) followed by 2.51-3.00 (31.63%). For family information (64.80%) of their parents were entrepreneurs or self–employed the average monthly income of more than 35001 baht per family (34.18%) followed by 15001-25000 baht (30.61%) for the knowledge of self-employed in Home Economics in the overall was at a high level ( = 3.78 S.D.=0.69). Types of self-employed in Home Economics selected the most was production (50.00%) followed by distribution (26.53%) and services (23.47%). The reasons for choosing self-employed in Home Economics were freedom of work (37.25%) having to use knowledge aptitude and proficiency in work (23.47%) and having a good opportunity to being successful in work (12.25%) the expectation to have an average monthly income was between 25001-35000 baht (56.63%). 2) the relationship between personal factors and the decision making of selfemployed in Home Economics including gender field of study cumulative (GPA) parents’ occupation the average monthly of family income and work experience during study found that there was statistical significance at the level of .05 except the family self-employed. and 3) the relationship between knowledge of self-employed in Home Economics and the decision making of self-employed in Home Economics found that there was statistical significance at the level of .05

The purposed of this research “Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people” was to study (1) decision making behavior of senior people for choosing nursing home (2) personal factors that affecting to decision making for choosing nursing home of senior people. The samples of this study were 400 of senior people who live in Bangkok and provinces nearby. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation T-Test and One-way ANOVA. The results were found that: Most of samples are women marriages age 60-65 years old finished primary schools retirees revenue between 10000 - 20000 baht. They want to stay at their own home and need helpers when they get older and can’t help themselves. They believe they can support their housing expenditure in between 2000 – 10000 baht. They like making merit being independent and simple life. Their opinions about marketing mix; (1) Product they concern about security system in accordance with intentional standard. (2) Price they prefer offering several price level. (3) Place nursing home should located nearby hospitals. (4) Promotion they concern about clear information and housing tour. (5) People or Employee nursing home should have doctors nurses and specialists. (6)

The purpose of the study on decision making to buy Arowana fish online was to investigate the customers’ purchasing behavior on Arowana fish through online selling channels. This is a survey research study and the tools used in the study were the online surves generated from the review of relevant research papers. The data were analyzed from 311 customers using frequency mean standard deviation K-Mean clustering grouping. The research result revealed that most of the customers were males between 31-40 years old with buying reasons for the beauty of the fish called Malaysian Golden Arowana with the price between 5000 - 10000 baht. According to the study on the factors affecting the decision to buy Arowana fish via the online channel the respondents had a high level of decisionmaking on marketing mix in all aspects including the product physical environment price distribution channel process marketing promotion and person. It was found that male behavior was different from the female in terms of the price to purchase which was less than 5000 baht. It was also found that they were from all ages with the same reasons to buy fish for its beauty. However the fish species purchased and prices varied according to the age range. The respondents who were less than 20 years old bought high back Arowana fish for the price of lower than 5000 baht as well as those from 20 to 30 years old. The customers who were 31 - 40 41-50 51-60 and over 60 years old bought golden Malaysian Arowana on the price ranges from lower than 5000-10000 baht 20000 baht or more 5000 baht and lower and 10000 - 20000 baht respectively. By segmenting customers by means of K-Mean Clustering it was found that in Group 1 the majority were males aged 41- to 50 years old with the reasons to buy for the beauty of golden Malaysian Arowana fish with the price of 5000 - 10000 baht. Group 2 was mainly males 21 - 30 years old with the reasons to buy for the beauty of golden Malaysian Arowana fish with the price of lower than 5000 baht. Group 3 was mainly males who were 21 to 30 years old with the reasons to buy for the beauty of golden Malaysian Arowana fish with the price of less than 5000 baht. The fourth group was all males aged from 31 to 40 years old with the reasons to buy for the beauty of golden Malaysian Arowana fish with the price of 5000 - 10000