Thailand is one of the few countries in the world that provides the whole value chain of the textile industry with over 4700 local textile producers and 800000 to one million workers making this industry the second-most important employment sector. In 2016 the industry’s export revenue was valued at almost USD 7 billion contributing to over 3% of total exports. The Association of Southeast Asian Nations (ASEAN) is the biggest international market for Thailand clothing export (23%) and expected to become the worlds fourth largest market by 2030. However Thai cloth entrepreneurs are facing major problems that demand attention including labour costs new design and product development and in particular online marketing. The Thai fashion and textile industries should define a clear strategic move through integrating textile with fashion with a view “toward sustainable creative industries with strong soft power”. The purpose of this study is to analyse competitiveness of Thai cloth entrepreneurs in relation to online management and integrated marketing communications (IMC) in the ASEAN market. The research instrument involves a descriptive cross-sectional mixed-method study in Thailand. For quantitative data 60 cloth entrepreneurs are invited to complete a questionnaire before and after our “online management and IMC” training programme and a qualitative in-depth interview study is conducted with 10 cloth entrepreneurs. The 2017 survey returned 100% participation with general agreement that a website and Facebook are the most important IMC tools for online marketing in the ASEAN market. Before training the participants had knowledge and skills regarding the ASEAN Free Trade Area (AFTA) online communication and social media tools in intermediate level while they had less knowledge and skills concerning social media web design and online gallery. After training the statistics show an increase in entrepreneurs’ level for all knowledge and skills. Furthermore the findings from in-depth interviews show that with regard to entrepreneurial competitiveness in relation to the ability of online management and IMC there is a requirement for further training and government support. In addition the 10 cloth entrepreneurs agree that time management and quality of product and service control are very important for online business.

The purpose of this research were to explore factors affecting success of medium size chain restaurant entrepreneurs and to present the keys success of medium size chain restaurant entrepreneurs. This research was mix methods research. The data of qualitative research were collected by In-depth Interview with two chain restaurant experts one president of the Thai Franchise & License Association three medium size chain restaurant entrepreneurs and six individual medium size chain restaurant customers. The data of quantitative research were collected by the questionnaire to 400 Thai medium size chain restaurant customers. Statistics for data analysis included frequency percentage average standard deviation and exploratory factor analysis (EFA). The results of this search showed that the factors affecting success of the medium size chain restaurant entrepreneurs were as follows 1) The factors affecting success of medium size chain restaurant entrepreneurs in management which included strategic planning good organization structure for chain restaurant clearly and defining the system well trained staff owned style of management and set share value. 2) The factors affecting success of medium size chain restaurant entrepreneurs in how to meet customer needs which included quality of service essential of social responsibility customer satisfaction in food quality right location and attractive promotion.

The purposes of this research were to study 1) the personal factors of small entrepreneurs who decide to buy instant banana fritters batter mix in Chiang Mai province 2) the production factors of small entrepreneurs who decide to buy instant banana fritters batter mix in Chiang Mai province 3) the purchasing decision on instant banana fritters batter mix of small entrepreneurs in Chiang Mai province 4) the relationship between personal factors and the small entrepreneurs’ purchasing decisions on banana fritters batter mix and 5) the relationship between production factors and the small entrepreneurs’ purchasing decisions on banana fritters batter mix in Chiang Mai province. The population of the study included 328 small entrepreneurs 265 participants were selected by a specific selection method. The instruments used in this study were questionnaires. The statistics used for data analysis were frequency percentage and chi-square. The results of the study were as follow: 1) personal factors of the small entrepreneurs most of them living in Mueng district Chiang Mai mostly female aged between 31 to 40 years. Their educational background was below the bachelors degree. The average monthly sales revenue ranged from 5001 to 10000 baht sales volume of fried bananas was 10– 20 bunches per day the location of the shop was in front of the house. 2) Factors of production it was found that small entrepreneurs placed high importance on personnel budget raw materials and management. 3) The small entrepreneurs purchasing decisions on banana fritters batter mix found that small entrepreneurs decided to buy “Kueakun brand”. The reason for the purchase was delicious taste. The outstanding feature of instant banana fritters batter mix was that the fried bananas were crispy for a long time. The place of purchase was the market/retail store. The amount purchased was 10 – 20 kg/time. The purchase cost was 1000 – 2000 baht/time. The purchase frequency was 1 - 2 weeks/time. The ingredient that needed to be added was dried shredded coconut and the desired scent was no need to add flavorings. 4) The relationship between personal factors and the small entrepreneurs purchasing decisions on banana fritters batter mix the results showed that personal factors in terms of gender age education level average sales income per month and sales volume per day there was a statistically significant correlation with the outstanding feature of instant banana fritters batter mix at .05 level. 5) The relationship between the production factors and the purchasing decision on the instant banana fritters batter mix of the small entrepreneurs found that the production factors in terms of personnel raw materials and the management aspect had a statistically significant correlation at the .05 level.

The purposes of this research were to explore 1) the characteristics of successful entrepreneur: case study of Pailin Couture and 2) the factors affecting of self- employed of students who study major in fashion clothing and textiles design faculty of home economics technology at RMUTP. Using mixed method research and divide the data into 2 parts: 1) collected data from the entrepreneur as a key informant by using structure interviews and analyze data by content analysis and 2) collected data from students whose are selected using purposive sampling technique using questionnaire and data was analyzed using frequency percentage mean and standard deviation. The finding was concluded as follows: Characteristics of successful entrepreneur consist of: 1) inspiration from clearly know themselves and led to career 2) have experience or preparation about finding a place to study work-in-study finding a team coaching and channel expansion 3) working approached were to maintain harmony conflict reduction and do not use the mood to work 4) problem solving solution was to find the cause of the problem and consciousness in solving problems 5) core concept in occupational was takes a shorter time to learn but take it to career quickly and have creative development 6) category of products or services was variety of clothing styles 7) recruitment must choose who had the knowledge and ability in work and 8) recommendations for the couture entrepreneur should have knowledge and skills such as product planning team building marketing plan and target group of business. The factors affecting of self-employed of students found that: expectations of parents after graduation was self-employed. Individual factors toward to self-employed were love to work independent interesting in self-employment and love to learn more. Job factors toward to highly self-employed were individual challenge extremely in use ability and interpersonal relation.

The purposes of this research were to study and survey the relationship between personal factor and supportive factor and the demand of entrepreneurs in home economics students from the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakorn. By giving questionnaires and quizzes to 180 of Home Economics students from the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakorn. The result were found that the demand for entrepreneur in home economics students is at a high level The personal factor consisted of gender major of study and work experiences during the study period was not significantly related to the demand of entrepreneurs in home economics students. The supportive factor consisted of attitudes towards entrepreneurs and the management of teaching and learning the correlation with the demand for entrepreneurs in home economics students at the 0.05 level. The knowledge about entrepreneurs was not significantly related to the demand of entrepreneurs in home economics students.