The topic of this research is the study of the changes of tourism maket in Thailand that has an effect on the tourists behavior. The problem concerns the decision making of tourists the information accessibility and the attitude of tourists the expectation and the satisfaction concerning Medical tourism. This qualitative research explained the tourists attitude and the creation of competitive advantage from customers perspectives as tourist in the medical tourism business. In the depth-interview of tourists the decision making process the expectation and satisfaction of customers in medical tourism were explained and measured based on the understanding of customer and the pre/post experience of the medical tourism service. The objectives of this research were to create the service repurchasing Internet information sharing and the media accessibility for tourists and perspective who would like to travel in Thailand and other related topics concerning medical tourism in Thailand. In conclusion the group of author argues that the information accessibility in this medical tourism to local and global tourists are limited and the business owners and others should play important role to effectively present the idea and concept of the medical tourism to the prospects and the existing customers in order to generate more income and gain more distribution channels. Finally the group of author identify the creation of the competitive advantage of medical tourism by reacting to the customers requests and requirements and also the information providing and accessibility throughout the media channels. Moreover creating the brand image and cooperating with government for the medical tourism theme under the government support in thecurrent national development plan would make substantially different from the existing situation for all of the players in this market.

The objectives of this research were (1) To study the influence of the after sales service quality which consisted of the dimensions of tangible reliability responsiveness assurance and empathy on customer trust; (2) To study the influence of the aftersales service quality and customer trust on customer satisfaction; (3) To study the influence of customer trust and satisfaction on customer loyalty and (4) To validate the causal relationship model of the influence of aftersales service quality on trust customer satisfaction and customer loyalty of medical’s equipment business with empirical data. The variables in this investigation consisted of the following; aftersales service quality which consisted of the dimensions of (1) tangible; (2) reliability; (3) responsiveness ;(4) assurance and (5) empathy as the independent variable; customer trust and satisfaction as mediating variables and customer loyalty as dependent variable.

The objective of this research was the comparison of the efficiency between Papier Mache model of components of human ears and standard medical model. The method was composed of the quality determination questionnaire of the established Papier Mache model by anatomy medical experts. The efficiency test of the Papier Mache model was performed by a group of 30 third years’ medical students. The statistics used in data analysis were mean standard deviation and T-test (T-test Independent). This research of Papier Mache model meets the quality of the standard model from foreign countries and can be used as the model for the instruction education.

The purpose of this research was to develop innovative cleaning and disinfection products in the situation of COVID-19 and to transfer the production technology of innovative cleaning and disinfection products. The innovative product developed is a semi-liquid alcohol gel. The sample group used in this study was volunteered consisting of 10 people. The research tool was the satisfaction assessment form technology transfer and the development of innovative cleaning and disinfection products in the situation of COVID-19. Data were analyzed using statistical software packages. The statistics used were mean and standard deviation. The results showed that. 1. Innovative cleaning and disinfection products in the situation of COVID-19 developed as an innovation of semi-liquid alcohol gel products. Which has a concentration of 73.0 % v/v 2. Most of the trainees were satisfied with the overall technology transfer. Both speakers places periods facilities knowledge and benefits from receiving services are high. 3. Most of the trainees were satisfied with the technology transfer pattern as well as the duration of the training. Product innovation process Product innovation can be put into practice and product innovation is a guide to careers at a high level.

The study entitled “An Analysis of Local Wisdom on Herbs from Anti Sara Wak Scripture” is a mixed-method research. The research objectives were to evaluate the value of Anti Sara Wak scripture and to analyze beliefs in Thai society which occurred in this scripture. The samples of the study obtained from a convenient sampling were five experts of Nang Leong community. The research instrument used for data collection was questionnaire consisting of 4 parts: part 1 respondents’ general information part 2 and 3 relevant to the experience in using herbal medicine and the faith in Admiral Prince Abhakara Kiartivongse Prince of Chumphon or the author of Anti Sara Wak scripture and part 4 the open-ended section asking suggestions to further investigate Anti Sara Wak and beliefs in Thai society which appeared in this scripture. In addition the depth interview was also used to collect the data from 5 experts of Nang Leong community. The data were then analyzed to find out the value of Anti Sara Wak and beliefs in Thai society from the scripture. The majority of the respondents were elderly people. The oldest respondent was 79 years old. These respondents rated the questionnaire: 5 for strongly agree 4 for agree 3 for neutral 2 for disagree and 1 for strongly disagree reporting their attitudes towards the use of Thai herbal medicine. The results of the study show that the respondents strongly agreed with the use of Thai herbal medicine in daily life (80%) because it was suitable responding to the objective. They also added that Anti Sara Wak scripture should be publicized (90%). However there was little information available on Thai herbal medicine (30%). Additionally the results showed a strong faith in Admiral Prince Abhakara Kiartivongse Prince of Chumphon (90%). The results of analyses show that there were beliefs in Thai society that appeared in Anti Sara Wak scripture especially folklore beliefs such as superstitious beliefs holy things as well as tips and forbidden rules. Therefore Anti Sara Wak scripture provided empirical evidence in Thai history showing its value as one of Thai traditional medicine recipes.