จำนวน Repository ( 29 )
แรงจูงใจในการปฏิบัติงานที่ส่งผลต่อความผูกพันต่อองค์กรของพนักงานกลุ่ม Gen Y ธุรกิจให้บริการวงจรสื่อสารความเร็วสูงภายในประเทศ
The purposes of this research were to study personal information work motivation organization commitment compared according to demographic characteristics and influence of work motivation towards organization commitment of Y generation employees working for domestic high-speed service providers. 160 Y generation employees working for domestic high-speed service providers were the samples. The questionnaire were distributed on-line and analyzed by descriptive statistics including the frequency percentage mean and standard deviation t-test F-test One-way ANOVA Persons Product Moment Correlation Coefficient and multiple regressions. The results revealed that the employees’ who were different in terms of marital status and work tenure had different organization commitment. The employees with different gender age education and income did not differ in terms of their organizational commitment. In the overall the level of corporate commitment was very high; the relationship between motivation and organizational commitment positively correlated and had the influence on Y generation employees’ organizational commitment at the 0.05 level of significance.
ทัศนคติ แรงจูงใจ และส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจซื้อรองเท้ามือสองแบรนด์เนมทางเฟซบุ๊ก
The objectives of this theses are: 1) to study the attitude motivation marketing mix and the decision to purchase second-hand brand name shoes from Facebook; 2 ) to compare personal factors i.e. gender age occupation education level that affecting decision to purchase second-handed brand name shoes from Facebook and; 3 ) to study factors affecting the decision to purchase second-handed brand name shoes from Facebook using the quantitative research methodology through an online survey tool in order to collect required data from 400 samples who actually purchased second-handed brand name shoes from 4 different Facebook pages. The pages were: 1) Second-handed shoes on Khao Lam Road FB Page 2) Taii Taew 2nd handed FB Page; 3) Shoes-Project FB Page; and 4) Cho Chopping FB Page. The data was analyzed by finding frequency percentage average t-test One-way Analysis of Variance and Enter Multiple Regression Analysis. The key research findings are: 1) Most of purchasers who decide to purchase second-handed shoes via Facebook are 215 males (62.50%) 162 are at aged over 51 years (40.50%) 178 are private business owners/entrepreneurs (44.50%) 214 posed bachelors degree or are currently studying (53%). 2) The study on motivation attitude for purchasing second-handed brand name shoes from Facebook found that respondents recognized cost saving as the most important key decision making factor in purchasing second-handed brand name shoes (x̅ = 4.36); followed by the user-friendly and uncomplicated purchasing process (x̅ = 4.19). 3) The study on motivation for purchasing the second-handed brand name shoes from Facebook found that the respondents recognized the importance of price advantage when comparing to the new brand name product (x̅ = 4.40) seconded by product limitation and availability in general local market (x̅ = 4.29). 4) Overall marketing mix factors of second-handed brand name shoes on Facebook was at high level (x̅ =3.79) in which price factor is at high level (x̅ = 4.32) followed by distribution factor ( x̅ = 4.23) product factor ( x̅ = 4.04) marketing promotion factor and market factor (x̅ = 3.89) respectively. 5) The study decision to purchase second-handed brand name shoes via Facebook found that respondents recognized the “convenience to purchase secondhanded brand name shoes via online channels fast and diverse in payment methods” as the most important factor (x̅ = 4.14) followed by personal preference (x̅ = 4.10). 6) From the hypothesis found that: 6.1) Gender age and education differences differentiated the decision to purchase second-handed brand name shoes from Facebook with a statistical significance at .05 level. 6.2) Attitude motivation and product marketing mix that included distribution sales & promotion affected the decision to purchase second-handed brand names shoes from Facebook with statistical significance at the .05 level.
อิทธิพลของปัจจัยจูงใจที่มีต่อการเข้าสู่ตำแหน่งทางวิชาการของบุคลากรสายวิชาการ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
The research on influence of motivational factors on academic positions of academic personnel at Rajamangala University of Technology Phra Nakhon was aime to explore the influence of external and internal incentives on productivity and performance in entering academic positions of the academic personnel. The samples used in this research were 300 academic personnel working at Rajamangala University of Technology Phra Nakhon. It was found that the external influences on external motivational factors for the academic entry of academic personnel in the overall level was high ( = 3.42 S.D = 0.80). External influences of external factors were positively correlated with the productivity and academic achievement at the .01 level of significance (r = .623). The influence of the internal motivational factors on academic positions of academic personnel in the overall was high ( = 3.47 SD = 0.59) and positively correlated with the productivity and the academic achievement in terms of overall academic achievement at the statistics significance of .01 (r = .641).
บรรยากาศองค์กร แรงจูงใจในการทำงาน และความมีประสิทธิภาพในการปฏิบัติงานของบุคลากร
The purposes of this research were to study organizationaL climate work motivation and work efficiency of employee at Rajamangala Universit of Technology Phra Nakhon. This is a quantitative research which samples were collected from 304 Rajamangala University of Technology Phra Nakhon employees by using proportional stratified random sampling. Data were collected through questionnaire and analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression analysis. Results of this study found that : 1) organizational climate work motivation and work efficiency of Rajamangala University of Technology Phra Nakhon employees is in the high level in overall image and in individual aspect; 2) four aspects of organizational climate including the attachment and faith aspect the organization structure aspect the acceptance aspect and the work standard aspect.had an effect on work efficiency of employees at Rajamangala University of Technology Phra Nakhon. These factors couldexplain 41% of variance to work efficiency; and 3) Two factors of work motivations affected work efficiency of employees at Rajamangala University of Technology Phra Nakhon. These two factors could predict 57% of variance to work efficiency. Keywords: Organizational Climate Work Motivation Work Efficiency
แรงจูงใจและความผูกพันต่อองค์การของบุคลากรสานักพัฒนา อุตสาหกรรมสนับสนุน กรมส่งเสริมอุตสาหกรรม
The purpose of this research was to investigate the motivation of the personnel working in the Bureau of Supporting Industries Development Department of Industrial Promotion and to study the organizational commitment and the relationship between work motivations. The sample used in this study consisted of 59 personnel in the Bureau of Supporting Industries Development Department of Industrial Promotion. The author used Quantitative Approach by survey method using data collection by questionnaires. The collected data were analyzed by using the parameters: Percentage μ σ and . When analyzing data from the questionnaires it was found that most of respondents data was male. The age range was 51 years and over. They were mostly government officials most of whom had more than 26 years of work experience. Their salary ranged from 15001 to 20000 baht and most of them were motivated by motivation factors in a high level. The motivation for supporting factors was moderate. The respondents organizational commitment variables were at a high level. When testing the motivation variables it was found that the variables that positively correlated with organizational commitment were job characteristics job responsibilities career path in Policy and Administration salaries and benefits interpersonal relationship and working environment.