The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and understanding among the authorities of the Crown Property Bureau about the attitude toward social responsible activities and to study their attitude that affects to behavior of participating in such activities as well as to study communication program of the social responsible activities that affects to attitude and behavior of participating in such activities. This research is collected from 320 authorities of the Crown Property Bureau by Convenience Sampling using structured questionnaire as the tool to collect data. The statistics in this study includes Frequency Percentage Mean and Standard Deviation and inferential statistics are T-test One-way Anova and Multiple Regression Analysis. The result shows that the knowledge understanding and communication program about social responsible activities have positive correlation with behavior of participating in such activities. In other words if the authorities have knowledge and understanding and receive communication about social responsible activities they will have good attitude toward social responsible activities. As a result their behavior is to participate more activities.

The purposes of the research were 1) to study the demographic are relationship to image of Suan Sunandha Rajabhat University (SSRU) 2) to study the perceptions of public relations is related to corporate image of SSRU 3) to study the relationship of perceived public relations strategies with the SSRU’s image in all dimensions. This quantitative research collected 400 samples of people in Bangkok chosen through multi-level sampling. Data were collected using a. questionnaire and analyzed using percentage mean standard deviation and MANCOVA The results showed that: 1) Most respondents were female aging between 15 and 26 years old holding senior high school being student having average monthly income unless 5000 Baht and not relationship with SSRU staff 2) Gender differences do not result in the recognition of different image to a statistically significant degree (p< .05) while age education salary and relationship with SSRU staff result in the recognition of different image. 3) The samples are perceived image of the SSRU in total is moderate (xˉ = 3.30). Media above the line in category social media has the most image recognition while media below the line in category personal media has the most image recognition. 4) The relations of media above the line and media below the line were a positive correlation to a statistically significant degree (p< .05).

This paper presents public relation strategic planning of Intercity Motorway Division Highways Department. The objective is to know and understand the practical strategy of Intercity Motorway Division by using public relation to publicize to the officers both inside and outside office. The inside officers have to realize the importance of accomplishment of duty performance. The outside officers have to understand the role and duty of division and support their working to create good image and get further plan. This is a study of the opinions from four groups as follows: - 1) Study on the attitude of Intercity Motorway officer towards organization 2) Study on the attitude of highway driver towards Intercity Motorway Division 3) Interview the advertiser opinion towards Intercity Motorway Division 4) Interview people who have accommodation nearby motorway.

The objectives of this study were to Development of Game Animation 2D to promote Bangkok. Game Tong Grung to assess the appropriateness of 2D animation game media for public relations titled Game Tong Grung and to assess the audiences satisfaction with the media of 2D animated games to promote the story. Game Tong Grung using 2 sample groups including 3 experts to evaluate suitability divided into qualified graphic design and programmers and games and group of 1 0 0 domestic tourists visiting Bangkok in the year 2021 aged 15-35 years were obtained by using a specific selection method. by using questionnaires to collect data Statistical dataanalysis was mean and standard deviation. The results showed that the Development of Game Animation 2D to promote Bangkok. Game Tong Grung game overall satisfaction was at a high level (=4.20 S.D.=0.53). Players of the Game Animation 2D. “Game Tong Grung” game had overall satisfaction was at a high level (=4.4 7 S.D.=0.55).