This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on news exposure through PRD’s Website 2) to study demographic characteristics of PRD’s website users which affected the Public Relations Department’s image 3) to study the news exposure of PRD’s website users which influenced the Public Relations Department’s image. The participants in this study involved 400 people who have visited PRD’s website. To collected data the researcher adopted electronic questionnaires as a research tool and also made use of Descriptive Statistic Frequency Percentage Mean Standard Deviation (S.D.) and Inferential statistics to investigate the relationship. Moreover Chi-Square was implemented to test the hypotheses that the significant level was 0.05. The research results revealed that questionnaire responders mostly were 21 to 30- year-old males with a bachelor’s degree. Their occupations were government officers and public officers. The questionnaire responders mostly visited PRD’s website through the popular search engine: www.googel.com. Moreover they usually visited PRD’s website six times a week and spent more than 30 minutes at a time between 7 p.m. – 12.59 a.m. The Public Relations Department’s image was in a very significant level. After testing hypotheses the results showed that occupations were an influential factor on news exposure through PRD’s website. Gender and education background had an impact on new exposure and frequency of PRD’s Website usage. In addition educational level influenced time spending on visiting PRD’s website. Occupations were related to the period of exploring PRD’s website. Furthermore gender had an effect on PRD’s image and news exposure in terms of approaching channels to PRD’s website affected PRD’s image

This study the research aims to study the adoption of web development using Open Source. Educational authorities Tambon Administration Organization Lop Buri province. This is the outcome of the preparation of the technical service. The workshop website development using Open Source in annual budgets 2015. To study the factors affecting the adoption of web development using Open Source. This data can be used as a guide to agencies Tambon Administration Organization. Can be used to develop the web site. This is consistent with the teaching of the courses internet and intranet. In order to improve the teaching and learning of students. Contribute to the development and redevelopment of the site to be more efficient. The research is a survey research. To be applied to develop the site. Using Open Source Technologies The results of the research Such applications can be made to work with real targets Tambon Administration Organization Lop Buri province. The research was done to evaluate the acceptance of website development using Open Source. Found that users were satisfied with the program at a high level.

การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อวิเคราะห์ปัจจัยที่ส่งผลต่อการออกแบบและสร้างเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ศึกษาวิธีการพัฒนาเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP และเพื่อพัฒนาเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ประชากรและกลุ่มตัวอย่างการวิจัยเรื่องนี้จะศึกษาถึงปัจจัยส่งผลต่อการออกแบบและสร้างเว็บไซต์เพื่อส่งเสริมการตลาดสาหรับสินค้า OTOP โดยทำการวิจัยจากผู้ผลิตสินค้า OTOP ในจังหวัดสระบุรี ที่ขึ้นทะเบียนกับสำนักพัฒนาชุมชนจังหวัดสระบุรี จำนวน 35 ราย เครื่องมือที่ใช้ในการเก็บรวบรวมข้อมูล ได้แก่ แบบสัมภาษณ์และแบบสอบถามวัดความพึงพอใจ เป็นแบบมาตรประมาณค่า 5 ระดับความพึงพอใจ 4 ด้าน ได้แก่ 1) ด้านประโยชน์และการนำไปใช้ 2) ด้านการเข้าถึงข้อมูลและการสืบค้น 3) ด้านเนื้อหา 4) ด้านการออกแบบ วิเคราะห์ข้อมูลด้วยค่าร้อยละ ค่าเฉลี่ย และค่าเบี่ยงเบนมาตรฐาน ผลการวิจัยสรุปได้ว่าเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ที่ผู้วิจัยพัฒนาขึ้นโดยใช้โปรแกรมสำเร็จรูปในการพัฒนา พบว่ากลุ่มตัวอย่างมีความพึงพอใจต่อบริการเว็บไซต์เป็นอย่างมาก โดยมีความพึงพอใจโดยรวมอยู่ในระดับมาก ( x = 4.1 ) เมื่อพิจารณาเป็นรายด้านพบว่าทุกด้านอยู่ในระดับมาก โดยกลุ่มตัวอย่างมีความพึงพอใจด้านการออกแบบ มีค่าเฉลี่ยสูงสุด (X = (X = 4.13) รองลงมาคือ ด้านประโยชน์และการนำไปใช้ ด้านข้อมูลที่นำเสนอบนเว็บไซต์ ด้านการเข้าถึงข้อมูลและการสืบค้น (X=4.12 4.08 (X=4.12 4.08 (X=4.12 4.08 (X=4.12 4.08 และ 4.01 ตามลำดับ)

The objectives of the research to gain an understanding of satisfaction feedbacks and needs of the users of knowledge management website of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon as well as to develop a proper knowledge management website. This research is a survey-based research which questionnaires are used as research tools. The research sampling consists of 256 lecturers students and staffs of the Faculty of Mass Communication Technology. Statistical methods used are average percentage standard deviation t-test Oneway ANOVA LSD chi-square and multiple regression analysis. The research findings are as follow: 1. Different demographics of the target group do not make much difference in satisfaction level. Factors such as sex status within the faculty age education monthly income and communication devices used do not effect user satisfaction. This fact does not correspond with our assumption. However there are some aspects that coincide statistically with our other assumptions for example age effects satisfaction level of website design while education effects satisfaction level of data utilization. 2. The access of knowledge management website is related to the utilization satisfaction. The relationship can be explained as follow: The access frequency of the Faculty of Mass Communication Technology’s knowledge management website has the maximum correlations of 10 while picture has 4 correlations which are device used for website access internet usage location usage time and access frequency of the website. Feedbacks and needs for website development has the maximum correlations of 4 in term of access frequency. In-depth knowledge has the maximum correlations of 2 in term of website development which are internet usage experience and access of knowledge management website. 3. Knowledge of the target group relates to the satisfaction feedbacks and needs of the knowledge management website development which can be explained as follow: Opinions and satisfaction in knowledge management site • Best Equation y = 1.457 +0.332 (faculty knowledge) +0.259 (knowledge attention) • Standard Equation ZY = 0.346 Z(faculty knowledge) + 0.264 Z(knowledge attention) Opinions and needs in the development of knowledge management site • Best Equation y = 1.391 +0.379 (faculty Knowledge) +0.235 (knowledge attention) • Standard Equation ZY = 0.386 Z(faculty knowledge) + 0.234 Z(knowledge attention)

The research paper is considered as quantitative work which has the following objectives: 1) to study Rajamangala University of Technology Phra Nakhon staffs A Study of behavioral factors associated with the use of online registration via the website.2) to study the relationship between their attitude and behavior towards using the registration system via the website. And 3) The compare problems in the system register online the website. Rajamangala University of Technology Phra Nakhon. The subjects of the study are 51 in-service teaching staff and 349 undergraduate students from 9 faculties. The instruments in this research consisted of questionnaire which the data were analyzed by using percentage mean standard deviation X2 t-test oneway analysis of variance and Scheffe’s method were utilized for data analysis. The results of the study revealed that: 1. The behavioral factors associated were age status and experience of used internet that related with behavior towards using the registration system via the website. In the objective of using the registration system via the website the time and location was statistically significant at 0.05 levels. 2. A good attitude in using the registration system via the online website had related with behavior of using the registration system via the website. The objective and the time of using the registration system via the website were different. 3. The behavioral factors associated were gender status and learning center which had related with different problem in using the registration system via the website.