The objectives of the research were 1) to study the level of Integrated marketing communication social factors and the students’ decision on undergraduate education in Dusit district 2) to compare the demographic characteristics towards the students’ decisionon undergraduate education in Dusit district 3) to investigate the Integrated marketing communication that influenced the students’ decision on undergraduate education in Dusit district and 4) to investigate the social factor that influenced the students’ decision on undergraduate education in Dusit district. A sample was identified by a number of 400 people who are undergraduate students of the universities in Dusit District in year 2558 which are Suan Dusit University Suan Sunandha Rajabhat University and Rajamangala University of Technology Phra Nakhon. Questionnaires were used to collect the data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1) The results indicated the majority of sample group were female students for 68.25 percent. Students lives in Bangkok metropolitan region for 51.75 percent. Parents graduated with Undergraduate degrees for 32.25 percent. Parents run their your own business for 36.50 percent. Family income is 15001 – 30000 baht per month for 47.50 percent. 2) The integrated marketing communication and social factor were prioritized in a high level. The students’ decision on undergraduate education were prioritized in a medium level. 3) Student with different gender domicile educational level of parents occupation of parents and monthly family income showed no differences of students’ decision on undergraduate education in Dusit district. 4) The integrated marketing communication including public relations and direct marketing increased the level of students’ decision on undergraduate education in Dusit district. and 5) The social factor including reference group and family increased the level of students’ decision on undergraduate education in Dusit district

The objectives of this research were to compare property accounting policy regarding Agricultural Land Reform Fund with Thai Accounting Standard (TAS) in terms of property plant and equipment investment property and inventories; and to investigate the suitability to administer the property accounting policy and the implementation impact resulting on financial ratio. Data were collected from secondary sources including Thai Accounting Standard annual reports and financial statements of Agricultural Land Reform Fund dated back from 2009 to 2013. The data were analyzed and descriptive statistics were applied.

The objective of this research is to select a proper cumulative function for trend in an analysis of simultaneous multiple time series data with autocorrelation trend and outliers using a Bayesian method. The proposed model is applied to fluctuate stock price data in the stock exchange of Thailand. The data consist of the closing prices of 5 stocks. The algorithms are written in OpenBUGS and the performance of the model is evaluated via a simulation study in R. The cumulative distribution functions considered here are a Weibull cumulative distribution function and an exponential cumulative distribution. They are compared using RMSE MAPE and MAE as criteria. The research found that an exponential cumulative function for trends gives smaller values of the three criteria in both model fitting and model validation for the4 stocks EA NWR and KTB. However a Weibull cumulative distribution function gives smaller values of three criteria for the PTT in both model fitting and model validation.

This research aims to study about the uses and gratifications of direct Marketing that being effect on purchasing decision process for population in Bangkok area.In order to learn more about the relationship of demographic data per the approach to direct advertising .The uses and gratifications and purchasing decision process of consumer in Bangkok areaits sample are drawn from Bangkok population for 400 samplings. The outcomes are as: 1.The use and gratification of direct marketing from direct-mail and television per purchasing process upon consumer are moderate. 2.Grnderthe difference in gender has approach to direct advertising differences. 3.The difference in level of education bas difference effects upon the uses and gratifications of its direct advertising 4.Various demographic in Bangkok area has difference purchasing decision pricess. 5.The approach to direct advertising has no relationship to the uses and gratifications. 6.The uses and gratification upon the direct advertising