The present research was aimed at systematic surveys and analyses of The Perception of Corporate Social Responsibility that affects to attitude about Siam Cement Group image of people in Bangkok. 440 people were statistically analyzed selected using by frequency percentages arithmetic mean standard deviations. As the result of research: (1) The most respondents were female aged between 18–30 year old graduated bachelor degree and were employed by private companies income between 10001 - 30000 baht. (2) The overall perception toward the management to social responsibilities SCG was also at a highest level. People received information through Television and Radio. (3) The overall attitude toward the management to attitude of about SCG image of people were in high agree with. (4) The level of perception toward the corporate social responsibility in Environment Social and Community at .05 level of significance.

The objectives of the research were 1) to study marketing communications buying behavior and buying decision of consumers Tesco Lotus in Bangkok 2) to compare demographic characteristics with buying decision of consumers 3) to compare buying behavior with buying decision of consumers and 4) to study marketing communications effect buying decision of Tesco Lotus of consumers in Bangkok. The sample group consisted of 400 consumers at Tesco Lotus. The research instrument was a questionnaire. The statistics from the research were frequency percentage mean standard deviation and Multiple Regression Analysis. Statistical significance level was set .05.The study presented the following results: 1) marketing communication was in high levels consisted of public relations promotion and personal selling 2) the most buying behavior of consumers: lower one a week buying in Saturday and Sunday 18.01-22.00 p.m. buying in supermarket media exposure from television broadcasting buying decision of advertising media 5011000 bath buying and buying for use 3) buying decision of consumers’ Tesco Lotus was in high level including product location and price 4) different age and education had differences on their buying decision of consumers’ Tesco Lotus 5) different buying behavior had differences on their buying decision of consumers’ Tesco Lotus and 6) marketing communications affected buying decision of Tesco Lotus of consumers in Bangkok included public relations promotion and personal selling. An equation in the rawscore form

The summary of females living in Bangkok was as follows: results from the research shows that out of the 400 participants a large proportion were aged between 23 - 30 year’s old who held a Bachelor’s degree and worked in private sector earning approximately between 10000 to 18000 THB per month. If purchased through a sales person a customer has the privilege to compare products and make informed decision. Also if products are on sale the customer may buy extra items and pay at the counter (otherwise it is purchased through online stores for example: Lazada). The overall participants who decided to purchase lingerie were also at a somewhat moderate level. Participants who decided to purchase lingerie were found to place the most importance on the sales person and the level of service they received. As it’s expected all participants differ in terms of their age education occupation and income. In terms of buying patterns education was the factor with the most influence in correlation with the initial hypothesis. However in terms of other factors such as age occupation and income the differences in these groups and the impact upon their buying habits which deviated from the initial hypothesis. In terms of IMC age was the factor most affected by the use of it in correlation with the initial hypothesis. Other factors such as education occupation and income which again differed from the initial hypothesis. The factors of IMC that relate to advertising are the salesperson themselves; the service they provide to their customers sales promotions special events to promote the product and direct selling. These factors affect the behavior and buying decisions of women’s lingerie which is in accordance with the hypothesis.

The creation of nightgown decorated by woven silk yarn scrap from Baan Krua Cottage Industrial Village in Ratchathewi Bangkok Thailand. Objectives are: 1) to study the weaving technique using the silk yarn scrap 2) to design a nightgown decorated with woven silk yarn scrap and 3) to study the overall satisfaction of nightgown designs which utilize silk yarn scrap. The sample population in this research is 250 women found on Silom Road central Bangkok. The research instrument is a questionnaire with 9 prototype nightgowns decorated with woven silk yarn scrap. The collection consists of 3 sets one set with 3 short nightgowns another set with 3 long nightgowns and the last set with 3 short nightgowns with long tails. The research methodology is to hand out the questionnaire to 250 non-specific women on Silom Road. Data analysis is done by statistic percentage average and standard deviation. Results of studying the survey show that most of the sample populations are women age between 31 -35 years old with bachelor degrees or the equivalent. Most are married and work as state enterprise officers. Incomes are between 20001 - 30000 baht. Most of them have bought a silk nightgown before and chosen to buy at department stores. The reason that they do not prefer silk nightgowns is because most in the current market are not innovative enough. Most of the sample populations have never seen a nightgown decorated with woven silk yarn scrap before. The results of studying the satisfaction of the sample population found that for the short nightgown set most of the sample population prefer number 2 standard deviation is 4.48. For the long nightgown set most of the sample populations prefer number 2 standard deviation is 4.44. And for the short nightgown with long tail set most of the sample populations prefer number 2 standard deviation is 4.46.

The creation of nightgown decorated by woven silk yarn scrap from Baan Krua Cottage Industrial Village in Ratchathewi Bangkok Thailand. Objectives are: 1) to study the weaving technique using the silk yarn scrap 2) to design a nightgown decorated with woven silk yarn scrap and 3) to study the overall satisfaction of nightgown designs which utilize silk yarn scrap. The sample population in this research is 250 women found on Silom Road central Bangkok. The research instrument is a questionnaire with 9 prototype nightgowns decorated with woven silk yarn scrap. The collection consists of 3 sets one set with 3 short nightgowns another set with 3 long nightgowns and the last set with 3 short nightgowns with long tails. The research methodology is to hand out the questionnaire to 250 non-specific women on Silom Road. Data analysis is done by statistic percentage average and standard deviation Results of studying the survey show that most of the sample populations are women age between 31 -35 years old with bachelor degrees or the equivalent. Most are married and work as state enterprise officers. Incomes are between 20001 - 30000 baht. Most of them have bought a silk nightgown before and chosen to buy at department stores. The reason that they do not prefer silk nightgowns is because most in the current market are not innovative enough. Most of the sample populations have never seen a nightgown decorated with woven silk yarn scrap before. The results of studying the satisfaction of the sample population found that for the short nightgown set most of the sample population prefer number 2 standard deviation is 4.48. For the long nightgown set most of the sample populations prefer number 2 standard deviation is 4.44. And for the short nightgown with long tail set most of the sample populations prefer number 2 standard deviation is 4.46.