The objectives of this research were to 1) study perceived problems of students for educational management of Business Administration Faculty Rajamangala University of Technology Phranakhon 2) compare perceived problems of students for educational management classified by gender students year and field of study and 3) study needs of students for educational management of Business Administration Faculty. The sample studied were 341 undergraduate students selected by proportional stratified random sampling categorized by students year of study and simple random sampling was also used. The data was collected through questionnaires constructed by researcher. The statistics used for data analysis were mean standard deviation one way analysis of variance and Scheffes multiple comparison method. The results were as follows: 1.Problems concerning instructors content of study and method of teaching were less perceived by students. Evaluation and measurement teaching and learning management infrastructure concerns and instructional media and instruments were perceived as problems at intermediate level. 2.Students from different year and field of study and from different gender had statistically difference of perceived problems for educational management. 3.The highest needs for educational management concerning instructor aspect was love and understanding from teachers. Regarding the aspects of study contents method of teaching evaluation and measurement and teaching -learning management the highest needs were applying knowledge using an interesting instructional media evaluating according to contents organizing suitable study schedule of each term respectively. Enough and clean toilets as well as enough educational equipments were the highest needs for the aspects of infrastructure and educational media and instrument respectively.

The aims of this study were: (1) to develop an business news reading activity model using the reflective approach and group investigation and (2) to investigate the results by using the English business news reading activity model in business news reading achievement self-reflection of knowledge attitude and performance of learners and learners’ attitude towards the business news reading activity. The research procedure was comprised of 3 phases. In Phase 1 there was a creation and development of a new activity model which was verified by 3 experts. In Phase 2 the effectiveness of this activity model was developed by conducting the two-action researches. Moreover in the final phase this activity model was implemented with 36 staff members from private and public sectors that enrolled in this action seminar and the model effectiveness was evaluated against t-test. Different sample groups were utilized in each phase of this research : in Phase 2 the first action research was utilized by a sample group comprised of 40 second-year financial accounting undergraduates in the 1st Semester of Academic Year 2009 and the second action research was utilized by the sample group comprised of 36 first-year to third-year mixed-program undergraduates in the 2nd Semester of Academic Year 2009 ; and in the final phase the implementation and assessment of this activity model’s effectiveness was applied in which the sample group consisted of 36 staff members coming from the private and public sectors in Bangkok who enrolled in the English business news activity seminar. The research instruments were as follows : (1) the instruments for the study the creativity activity model were an activity-model’s quality evaluation and a Daily Business Vocabulary’s quality evaluation forms; (2) the instruments for the action researches were the learning achievement tests of the English business news reading the self-reflective learning checklist the learner’s behavior observation form and the attitude questionnaire; (3) the instruments for the activity model implementation and effectiveness assessment were the activity model the learning achievement tests of the English business news reading and the self-reflective learning checklist. The data were analyzed by means of percentage mean standard deviation and the t-test. The effectiveness of the activity model was assessed in terms of comparing the improvements of the mean scores of the students’ achievement in English business news reading comprehension. The findings of the study revealed that : (1) The English reading activity model using the reflective approach and group investigation developed by the researcher comprised 5 components which were as follows: Principles Objectives Content Learning-Teaching Procedures and Evaluation. The learning-teaching procedure synthesized from the study and used to teach reading in the English business news reading comprehension activity model using reflective approach and group investigation called (P) SPC2PAS model comprised 2 main stages and 7 sub-stages. Planning and SPC2PAS Model are as follows : S-Selecting the article/topic P-Planning and dividing labor C-Carrying out the study P-Preparing the public report P-Presenting the public report A-Authentic developmental evaluation and S-Self-reflection; (2) the development and assessment of the English business news reading comprehension activity model using reflective approach and group investigation revealed that: (2.1) The learners’ achievement of the first second and third action researches in the English reading comprehension was significantly increased at the statistical level of 0.05 which were the mean scores in the English reading comprehension of the mid-tests and post-tests which were significantly higher than those of the pre-tests at the statistical level of 0.05; (2.2) The learners’ spiral-learning development of the first second and third action researches using the activity model on self-reflection of knowledge attitude and practice reflected in the distribution of scores by percentage were in a range of good to very good level. In addition (2.3) three-group samples of all phases had a high to highest level-positive attitude towards the activity model using Reflective Approach and Group Investigation.

The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information followed by information on production and distribution of BOWT goods and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover it was found that certain factors include age level of education employment duration office agencies/units and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also it was found that marketing communication tools through website (www.suksapan.or.th) poster / banner leaflet / catalogue newsletter of “Suksapan News” BOWT training programs and public relation news affected the exposition of education information in 3 areas i.e. general education information production and distribution of BOWT products and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products.

The purposes of this study were to develop a model of Business Analysis in Statistics instruction through Content integration to enhance connection skills on Multiple Regression Analysis at undergraduate students of the 1 Semester academics year 2009 Rajamangala University ofTechnology Pha Nakron and to study their Business Analysis in statistics achievement being taught by using those model of Business Analysis in Statistics instruction.

The purpose of this study was to evaluate the subject of Statistical Analysis in Business(02-311-133) in the curriculum of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon. The following aspects were studied : the appropriate objective outline content of the curriculum methods of teaching and learning instructors students teaching aids materials classrooms evaluations of the curriculum and achievements of the students who had studied this subject. The sampling group of this study was comprised of 6 instructors who taught a course in Statistical Analysis in Business 324 students who had studied the course and 76 students who had graduated. The research tools were a questionnaire and an interview. The statistics used in data analysis were percentage arithmetic mean (X) and standard deviation (SD.). The Results ofthe study were that 33.33 % of the instructors had experiences in teaching more than 10 years but had conducted fewer researches; the objective outline and content of the curriculum were appropriate and applicable; the teaching aids did not work properly because of no good maintenance; in teaching and learning no activities and fewer group works were assigned to students to practice; the evaluations of the curriculum should not have various forms; there were less of students achievements in synthesizing problems and applying their knowledge to solve problems.