การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อวิเคราะห์ปัจจัยที่ส่งผลต่อการออกแบบและสร้างเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ศึกษาวิธีการพัฒนาเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP และเพื่อพัฒนาเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ประชากรและกลุ่มตัวอย่างการวิจัยเรื่องนี้จะศึกษาถึงปัจจัยส่งผลต่อการออกแบบและสร้างเว็บไซต์เพื่อส่งเสริมการตลาดสาหรับสินค้า OTOP โดยทำการวิจัยจากผู้ผลิตสินค้า OTOP ในจังหวัดสระบุรี ที่ขึ้นทะเบียนกับสำนักพัฒนาชุมชนจังหวัดสระบุรี จำนวน 35 ราย เครื่องมือที่ใช้ในการเก็บรวบรวมข้อมูล ได้แก่ แบบสัมภาษณ์และแบบสอบถามวัดความพึงพอใจ เป็นแบบมาตรประมาณค่า 5 ระดับความพึงพอใจ 4 ด้าน ได้แก่ 1) ด้านประโยชน์และการนำไปใช้ 2) ด้านการเข้าถึงข้อมูลและการสืบค้น 3) ด้านเนื้อหา 4) ด้านการออกแบบ วิเคราะห์ข้อมูลด้วยค่าร้อยละ ค่าเฉลี่ย และค่าเบี่ยงเบนมาตรฐาน ผลการวิจัยสรุปได้ว่าเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ที่ผู้วิจัยพัฒนาขึ้นโดยใช้โปรแกรมสำเร็จรูปในการพัฒนา พบว่ากลุ่มตัวอย่างมีความพึงพอใจต่อบริการเว็บไซต์เป็นอย่างมาก โดยมีความพึงพอใจโดยรวมอยู่ในระดับมาก ( x = 4.1 ) เมื่อพิจารณาเป็นรายด้านพบว่าทุกด้านอยู่ในระดับมาก โดยกลุ่มตัวอย่างมีความพึงพอใจด้านการออกแบบ มีค่าเฉลี่ยสูงสุด (X = (X = 4.13) รองลงมาคือ ด้านประโยชน์และการนำไปใช้ ด้านข้อมูลที่นำเสนอบนเว็บไซต์ ด้านการเข้าถึงข้อมูลและการสืบค้น (X=4.12 4.08 (X=4.12 4.08 (X=4.12 4.08 (X=4.12 4.08 และ 4.01 ตามลำดับ)

The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of beauty products (3) to study the behavior of decision making to purchase beauty products based on blogger recommendations (4) to study personal factors and behavior of decision making to purchase beauty products based on blogger recommendations (5) to study the relation between the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations and the behavior of decision making to purchase beauty products based on blogger recommendations and (5) to study the relation between factors of blogger recommendations of beauty products. 400 persons were included as a sample. The data was gathered by using questionnaires and being analyzed by methods of calculating frequency percentage average standard deviation one-way ANOVA and multiple regression analysis. The results of the research were as follows; Considering the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations. It was found that most consumers decide to purchase beauty products because of an interesting product presentation and the facial beauty products are the most purchased products by the consumers. In an overall picture the consumers agree with the factors of blogger recommendations of beauty products at a very good level and the factor of blogger is the most agreed factor.

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.

This study employs a mixed method research which is a combination of quantitative and qualitative measures to investigate situation and demand in relation to Information and Communications Technology (ICT) training of the elderly in Bangkok. For quantitative method questionnaires are used to obtain information from a total of 355 senior citizens. These data are examined and evaluated by way of descriptive statistical analysis involving frequency percentage mean and standard deviation with t-test and a one-way analysis of variance (ANOVA). For qualitative method in-depth interviews of 10 coordinators of the Association for the Elderly are undertaken and a focus group of 10 representatives of the Association for the Elderly is employed. The results show that a majority of the elderly do not have a computer (56.3%) or experience of using ICT (33.8%) but indicate demand for ICT training (59.4%) with regard to reading information and news and communicating by way of the internet. In detail there is demand for free training courses dealing with computer use and the internet as well as searching queries convenience of travel to training centres and trainers who understand the capability of the elderly. Comparison by income shows that the elderly whose average monthly income is more than 30000 bahts pay more attention to training courses and services travel convenience and trainers than do those on lower income. Furthermore the demand for training is higher for the elderly who have ICT experiences than for those with no experience. In conclusion the findings of this study suggest that policymakers should provide the elderly in Bangkok with public-access computers free internet connection availability of reduced-price computers and financial support for ICT training courses.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.