The objectives of the research were 1) to study the level of Integrated marketing communication social factors and the students’ decision on undergraduate education in Dusit district 2) to compare the demographic characteristics towards the students’ decisionon undergraduate education in Dusit district 3) to investigate the Integrated marketing communication that influenced the students’ decision on undergraduate education in Dusit district and 4) to investigate the social factor that influenced the students’ decision on undergraduate education in Dusit district. A sample was identified by a number of 400 people who are undergraduate students of the universities in Dusit District in year 2558 which are Suan Dusit University Suan Sunandha Rajabhat University and Rajamangala University of Technology Phra Nakhon. Questionnaires were used to collect the data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1) The results indicated the majority of sample group were female students for 68.25 percent. Students lives in Bangkok metropolitan region for 51.75 percent. Parents graduated with Undergraduate degrees for 32.25 percent. Parents run their your own business for 36.50 percent. Family income is 15001 – 30000 baht per month for 47.50 percent. 2) The integrated marketing communication and social factor were prioritized in a high level. The students’ decision on undergraduate education were prioritized in a medium level. 3) Student with different gender domicile educational level of parents occupation of parents and monthly family income showed no differences of students’ decision on undergraduate education in Dusit district. 4) The integrated marketing communication including public relations and direct marketing increased the level of students’ decision on undergraduate education in Dusit district. and 5) The social factor including reference group and family increased the level of students’ decision on undergraduate education in Dusit district

The purposes of this survey research were to study (1) personal factors (2) student’s breakfast consumption behavior (3) the relationship between student’s personal factors and breakfast consumption behavior (4) ) relationship between knowledge of breakfast consumption to breakfast consumption behavior of student’s who were studying at College of Hotel and Tourism Rajamangala University of Technology Srivijaya Trang campus.Sample group was undergraduate Students studying in the 1st semester 2015 academic Year total 250 persons instrument were questionnaires. Percentage Mean Standard Deviation and Chi Square were used in data analysis. Research result found that Students had medium knowledge of breakfast consumption. Students breakfast consumption behavior was medium. When each question was examined fair medium and good were found. Students personal factors which are sex age year of study person who student stayed with had no relationship with students breakfast consumption behavior. Students knowledge of breakfast consumption had positive relationship with students breakfast consumption behavior at statistically difference of .05 significance.

This research aims 1) to study for perception of Information Technology and Tool Usage in RMUTP e-learning (Food Service Industry Sophomore Student) 2) to guide for creating good Instruction Medias and learning support in e-learning for learners. From those aims Researcher has collected sample data of Food Service Industry Sophomore Student that using sampling method of certain populations by 85 samples. Using questionnaire types for close ended question and open ended question and analyzing social science data with statistics analysis program. Study for Percentage Mean Standard Deviation and Hypothesis Testing (T-test) by presenting results in Descriptive Statistics Table and collecting data between April-June 2016. The research found that most learners have been female 18-19 years old and learned in senior high school (M.6) Food Service Industry Sophomore Student’s Usage Behavior for e-learning that the overview is as follows : experience of e-learning usage at the high level by 44 persons frequency of e-learning usage (time/week) that have frequency of e-learning at the highest level 3 times per week by 36 persons and reason of e-learning usage at the highest level that being convenience for assignment submission by 30 persons Food Service Industry Sophomore Student’s Perception of Information Technology and Tool Usage in RMUTP e-learning found that presented for 2 sides Information Technology Usage in e-learning by overall perception of learners at the high level and Tool Usage in e-learning by overall perception of learners at the high level