จำนวน Repository ( 182 )

การพัฒนาการให้บริการของพนักงานฝ่ายสนับสนุนนักธุรกิจอิสระและสมาชิกธุรกิจขายตรง กลุ่มธุรกิจอาหารของสมาคมพัฒนาการขายตรงไทย
การพัฒนาการให้บริการของพนักงานฝ่ายสนับสนุนนักธุรกิจอิสระและสมาชิกธุรกิจขายตรง กลุ่มธุรกิจอาหารของสมาคมพัฒนาการขายตรงไทย

Direct selling business has plays a vital role for generating national revenue towards Thailand economic for several decades. Particularly during last past decade direct selling business has been generating in the diversity size involved large medium and small business unites. This business attempts to win in national consumption markets by using the form of direct selling system for distribute of products and increase sale volume. Thus the objective of the research is attempts to study the quality of direct sales in particular supplement food products through the lens of independent distributor. The results of the study will used for developing of direct sale company service quality efficiency. Five point Likert scale and closed end questionnaires were used for collecting data from executives directors of 12 direct sale companies and 400 independent distributors. The data were interpreting by using percentage (%) Mean (x) and standard deviation (S.D). The inferential statistics represented by t - test and F-test. The research finding indicated that direct sales service quality management is the important factor that can be contributing business success. Considering in detail found that the relationship between service provider (direct sale company) and service receiver (independent distributor agency customer) have a most significantly important in among other service dimensions. Look through the company size dimension the large size company has pay attention on every service quality details. Despite the overall picture of direct sale companies in Thailand have providing promotional services to the independent distributor in order to meets the standards of the direct sale association development of Thailand. Addition the objective of this association is for enhance direct selling business standard simultaneously generated the confident of new comer businessmen and customer in direct sale business network. Hence promoting business development plan is requiring the expertise person who have been in this particular area of business to supervise of business outline under the framework of direct sale association development of Thailand Key words : The direct selling business

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การสร้างความได้เปรียบทางการแข่งขัน (Competitive Advantage) ของธุรกิจการท่องเที่ยวเชิงสุขภาพ (Medical Tourism)ในประเทศไทย
การสร้างความได้เปรียบทางการแข่งขัน (Competitive Advantage) ของธุรกิจการท่องเที่ยวเชิงสุขภาพ (Medical Tourism)ในประเทศไทย

The topic of this research is the study of the changes of tourism maket in Thailand that has an effect on the tourists behavior. The problem concerns the decision making of tourists the information accessibility and the attitude of tourists the expectation and the satisfaction concerning Medical tourism. This qualitative research explained the tourists attitude and the creation of competitive advantage from customers perspectives as tourist in the medical tourism business. In the depth-interview of tourists the decision making process the expectation and satisfaction of customers in medical tourism were explained and measured based on the understanding of customer and the pre/post experience of the medical tourism service. The objectives of this research were to create the service repurchasing Internet information sharing and the media accessibility for tourists and perspective who would like to travel in Thailand and other related topics concerning medical tourism in Thailand. In conclusion the group of author argues that the information accessibility in this medical tourism to local and global tourists are limited and the business owners and others should play important role to effectively present the idea and concept of the medical tourism to the prospects and the existing customers in order to generate more income and gain more distribution channels. Finally the group of author identify the creation of the competitive advantage of medical tourism by reacting to the customers requests and requirements and also the information providing and accessibility throughout the media channels. Moreover creating the brand image and cooperating with government for the medical tourism theme under the government support in thecurrent national development plan would make substantially different from the existing situation for all of the players in this market.

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การศึกษาอัตลักษณ์และการออกแบบสื่อประชาสัมพันธ์แบบ 2 มิติ และ 3 มิติ ผลิตภัณฑ์ยาสมุนไพรจากธรรมชาติกรณีศึกษาของสถาบันการแพทย์แผนไทย
การศึกษาอัตลักษณ์และการออกแบบสื่อประชาสัมพันธ์แบบ 2 มิติ และ 3 มิติ ผลิตภัณฑ์ยาสมุนไพรจากธรรมชาติกรณีศึกษาของสถาบันการแพทย์แผนไทย

The research project is The Education media relations identity and design in 2D and 3D for natural herbal products A case study of Thailand Institute of Medicine. To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design. According to a study by the packaging. Can be divided into two categories: The study found that : Case Studies of the Institute of Medicine Thailand. (Association of Traditional Medicine Thailand Saraburi) to make the design in 2D and 3D signage products from natural herbs. Based on the purpose and role in the action. Medicine Association of Thailand. Saraburi 1) Pharmaceutical Thailand 2) Massage Thailand 3) Medical Thailand can be divided into two types. 1) Packaging Design Based on the needs / or from sales in the market are also ranked fourth herb relieves disease high blood pressure Herbal Herbal steam. And herbal powder mask 2) Design Media Relations Based on the demand side the use of traditional medicine associations Thailand. The offense has four such promotions counterroll up Leaflets posters. The findings The results of the questionnaire to preliminary data for evaluating the satisfaction of the audience below The first shows the status of the respondents of the target groups. Most people who use the services of the association. (63.00 percent) sex is mostly female (70.00 percent) between the ages of 45-54 years (40.00 percent) professional groups are employed (31.00 percent) and education level is lower than a bachelors degree. (53.00 percent) The second assessed their satisfaction with the new forms of media groups that assessed satisfaction with the format of the new media groups. The most satisfying is the first package design is appropriate with a 4.73 average satisfaction level is the second most designs. Promotion Counter is appropriate with a 4.72 average satisfaction level is the third most research is interesting. And social benefits to the community as well with an average of 4.67 is the highest level of satisfaction. The overall result of this research is 4.63 the average satisfaction levels are highest.

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ตัวแบบผสมเชิงเส้นสาหรับข้อมูลอนุกรมเวลาเชิงพื้นที่ที่มีฤดูกาลรวมอยู่ด้วยประยุกต์ใช้กับผลผลิตยางพาราในจังหวัดภาคใต้ของประเทศไทย
ตัวแบบผสมเชิงเส้นสาหรับข้อมูลอนุกรมเวลาเชิงพื้นที่ที่มีฤดูกาลรวมอยู่ด้วยประยุกต์ใช้กับผลผลิตยางพาราในจังหวัดภาคใต้ของประเทศไทย

The objectives of this research are to propose a linear mixed model (LMM) for spatial time series with a seasonal component to apply the proposed model to monthly rubber yields in southern provinces of Thailand to forecast rubber yields in southern provinces of Thailand and to compare the performance of the proposed model to the Holt-Winters Additive Exponential smoothing model (Holt-Winters ES) and the seasonal autoregressive integrated moving average model (SARIMA). The proposed model is a linear mixed model (LMM) with spatial effects following a conditional autoregressive model (CAR model). Seasonal dummy variables and Fourier terms are two methods used to account for the seasonal effects. A Bayesian method is used for parameter estimation. The estimated monthly yields are used to forecast the monthly rubber yields. The dependent variables are the monthly rubber yields in each province. The effects considered are spatial effects heterogeneity effects and seasonal effects. The data are secondary data at a provincial level. The results show that the effects influencing on the amount of rubber yields are spatial heterogeneity and seasonal effects. The proposed model with sesonal dummy variables is the most appropriate model copared to the LMM with Fourier sesonal effects Holt-Withers ES and SARIMA. The mean absolute errors (MAE) are smallest in both model fitting and model validating parts. The proposed model with sesaonal dummy variables should be the first consideration for forecasting spatial time series with a seasonal component.

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การศึกษาและพัฒนาผลิตภัณฑ์ตกแต่งบ้านแบบร่วมสมัยจากอัตลักษณ์ การเข้างานไม้ในงานสถาปัตยกรรมไทยภาคกลาง
การศึกษาและพัฒนาผลิตภัณฑ์ตกแต่งบ้านแบบร่วมสมัยจากอัตลักษณ์ การเข้างานไม้ในงานสถาปัตยกรรมไทยภาคกลาง

This research The study and development of contemporary product decoration for real wood identity in Thailand architecture. Study materials are made of product for durian shell And determine the appropriate form furnished house has many of the current medium. Products include standard tests to determine the standard of real wood identity in Thailand architecture l in the structure of furniture design. The research The study and development of contemporary product decoration for real wood identity in Thailand architecture.. vetiver from interviews with experts in the design. Conclusions regarding the manufacture and design of a study to determine specialists as appropriate. Researchers have taken a home furnishing is correct. Then residents of the residential-sized survey about home furnishing 200 who works as follows. Front of the house. The average was 4.85 most of the comforts average was 4.55 most security average is 4.75 most of the design value is 4.95 the overall satisfaction is at its greatest. The test standard furniture. The testing of materials furniture product decoration for real wood identity in Thailand architecture Static force acting on the basis of a test ride. The static force exerted on the backrest. In the test criteria. The static pressure test on the arm to the side and the force acting on the wing surface at the head. In the test criteria. The static pressure test on the press arm. In the test criteria. Criteria to test the force exerted on the seat and the backrest against the switch. In the test criteria. Force acting on the basis of the test. In passing the test. The impact tests and shock at the surface of the bracket. In the test criteria. Criteria for testing for the one side then drop free In the test criteria.

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