จำนวน Repository ( 2131 )

การประยุกต์ใช้เปลือกแตงโมในการผลิตผลิตภัณฑ์อาหารกึ่งสำเร็จรูป
การประยุกต์ใช้เปลือกแตงโมในการผลิตผลิตภัณฑ์อาหารกึ่งสำเร็จรูป

A study of the watermelon rind the right to produce the best recipe Watermelon Cake. The ratio of the total amount of chicken. The third level is 28:17 watermelon rind that has an average overall score 7.03 7.00 7.00 6.73 6.70 and 7.13 respectively which are significantly different statistically (P ≤ 0.05) and bring. Education shelf life of the product mix cakes frozen watermelon rind. Physical chemical and microbiological By the cake mix frozen watermelon rind packed into plastic boxes sealed and stored at -21 ° C for 4 months the product remains safe for consumers since total microorganisms. Tub Tim Krob with watermelon rind The best include Ruby dissolves the calcium chloride 0.5 percent in the conditions of frozen watermelon rind. Because of its hardness and adhesion of the powder of ruby. Ratio of water to sugar syrup soaked watermelon pomegranate peel 3 46:11 there was swelling of ruby little different to that ratio. Water and sugar at 44:13 to the physical quality. By measuring the diameter of the shade water activity (aw) chemical properties of soluble solids content of 24.5 oBrix Then Tub Tim Krob. The color is a reddish color sai l * 22.27 26.46 and b * 3.06. Watermelon rind Loy Kaewlittle panelists found that the scores of recipes that use fresh pandan leaves into the water. The total soluble solids (% TSS) 19 0Brix because when it is refrigerated and eaten immediately do not add ice. Then compare the products on the market float. The watermelon rind is colored green and red titratable acidity - alkalinity (pH) were similar in the range of 4.00 to 5.00 due to the taste by crystallized. Add sour citric acid is used. Keep up the cause of the damage is difficult. Could be stored for at least 2 weeks product is safe for consumption. Consumer satisfaction with the products have moderate inclination. Dehydrated Watermelom Rind Reasonable temperature and drying time is 55:17 hrs. Most dried watermelon rind preserves the color brightness (L *) 25.22 the redness (a *) 5.64 and yellowness (b *) 10.45. and water activity 0.53 which is the standard set. Moisture 13:17 shelf dehydrated watermelon rind. Stored in plastic bags Sealed with a separate piece of heat stored at room temperature for 2 weeks it is safe to consume. The Resort complying and a community standard dry fruits study found that consumer acceptance. Consumers who have found a dehydrated watermelon rind like moderately satisfied.

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การพัฒนาผลิตภัณฑ์จากผลสับปะรดเพื่อส่งเสริมรายได้สาหรับนักเรียนมัธยมศึกษา อำเภอเมือง จังหวัดชัยภูมิ
การพัฒนาผลิตภัณฑ์จากผลสับปะรดเพื่อส่งเสริมรายได้สาหรับนักเรียนมัธยมศึกษา อำเภอเมือง จังหวัดชัยภูมิ

The development of processed pineapple product for export to promote extra income of high school students in Muang district Chaiyaphum province. The purpose of this research is to develop the quality of processed pineapple products which has been tested by Randomized Complete Block Design (RCBD) method at 95% trusted evaluated by 9 point Hedonic scale sensual quality tasting by 70 people compared the means difference by Duncan’s New Multiple Range Test (DMRT) and analyzed the results by the statisticcomputer software. The processed pineapple products are pineapple filling cookies instant pasteurized pineapple juice and chocolate coating dried pickled pineapple. These products are subjected to simple preparation and advantageous for high school students to earn extra income from the production. The chemical quality analysis of pineapple filling cookies consists of 15.6 percent of humidity 4.21 percent of protein 15.6 percent of fat 0.99 percent of ash 1.98 percent of fiber and 67.6 percent of carbohydrate. The total energy is 428 kilocalorie total microbe (TPC) is microbe<10 CFU/g or less than 1x103 colony per 1 gram of example. The storage lifetime extends up to 2 weeks from the production date. The instant pasteurized pineapple juice has total 57.6 kilocalories of energy 13.6 percent of carbohydrate 0.34 percent of protein 0.04 percent of fiber 0.39 percent of ash and 85.7 percent of humidity. The high level of humidity which contains individual liquid quantity in the product will increase the risk of spoilage from microbe. The total microbe (TPC) has microbe <10 CFU/g and specified the number of total microbe must be lessened than 1x103 colony per 1 gram of example. Conclusion the instant pasteurized pineapple juice can be stored at 8-10 degree Celsius for 2 weeks from the production date. The study of dried pickled pineapple physical quality indicates that color components are as followings; brightness (L*) equals 49.79 which is in high level color balance (a*) equals 11.44 which means the dried pineapple has yellow color tasty represents in green section and color balance (b*) equals 33.50. The procession of the product by coating chocolate onto dried pickled pineapple has 16 percent humidity of total weight. The total microbe (TPC) has microbe <10 CFU/g and specified the number of total (3) microbe must be lessened than 1x103 colony per 1 gram of example. Conclusion chocolate coating dried pickled pineapple can be stored at room temperature for 2 weeks from the production date. The research respondents have the most satisfaction for the study to apply the information to utilization in the mean of 4.80. Secondary the value compared to time and cost in the both mean of 4.50 which has the most total average mean in the high level of 4.33.

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ความต้องการพัฒนาตนเองเพื่อรองรับการเข้าสู่ประชาคมอาเซียนของนักศึกษา คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ความต้องการพัฒนาตนเองเพื่อรองรับการเข้าสู่ประชาคมอาเซียนของนักศึกษา คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The survey research aimed to: 1) study the levels of self-development needs in preparation to enter AEC; 2) make a comparison of the students’ needs levels in aspects of personal data; and 3) propose appropriate forms of activities to be used in the development. The subject obtained through stratified random sampling consisted of 321 first-fourth year undergraduates of the Faculty of the Home Economic Technology Rajamangala University of Technology Phra Nakhon. The tool was a questionnaire. To analyse data the frequency percentage mean standard deviation t- test and ANOVA were used. The results were as follows: 1) The overall level of self-development needs was high ( X = 3.75). The needs for selfdevelopment in line with the Thai Qualifications Framework for Higher Education were high ( = 3.89). Moreover the level of needs conforming to Thai Graduate Preferable Qualifications for the ASEAN Community was moderate ( X = 3.46). 2) There was no statistically significant difference ( p<0.05) of the self-development needs level when genders educational levels or academic performances were considered 3) As for the activities it was rated best to use training for the development of cognitive skills numerical analysis communication and information technology skills domain of psychomotor skills and knowledge on ASEAN Community rules and regulations; lecturing for knowledge on ASEAN Community rules and regulations; study touring for knowledge development; camping for ethics and moral interpersonal skills responsibility and language skills; and student inter institutional exchanging for neighbouring countries knowledge development.

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การรับรู้สื่อโฆษณา และการตลาดเชิงกิจกรรม ที่มีความสัมพันธ์กับพฤติกรรมการตัดสินใจซื้อแป้งประกอบอาหารตราโกกิของผู้บริโภคในเขตกรุงเทพมหานคร
การรับรู้สื่อโฆษณา และการตลาดเชิงกิจกรรม ที่มีความสัมพันธ์กับพฤติกรรมการตัดสินใจซื้อแป้งประกอบอาหารตราโกกิของผู้บริโภคในเขตกรุงเทพมหานคร

The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour 2) to investigate consumer buying decision behavior for Gogi Tempura Flour in Bangkok area 3) to investigate the relationship between demographic characteristics and consumer buying decision behavior for Gogi Tempura Flour in Bangkok area and 4) to investigate the relationship between consumer perceptions of advertising media and event marketing of Gogi Tempura Flour in Bangkok area. The sample consisted of 400 consumers in Bangkok area. Data were collected through the questionnaire and then analyzed by frequency percentage and Chi-Square Test.1. The sample mostly consisted of: females (67.50%); those aged 25-30 years (31%); freelancers(merchants/business owners/freelancers) (52%) those graduated with bachelor’s degree (72.50%); those earned monthly income of 10001-20000 baht (46.50%) and single people (56.50%). 2. The sample’s perception of Gogi Tempura Flour advertising came from magazine and event marketing. However they never perceived Gogi Tempura Flour advertising through television. 3. In terms of the sample’s buying decision behavior they bought Gogi Tempura Flour after tasting sample foods cooked by using Gogi Tempura Flour as well as visiting Gogi booth in department store. 4. Age occupation education level. Monthly income and marital status were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05. However gender was not related to the sample’s Gogi Tempura Flour buying behavior.5. Advertising media and event marketing perception were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05.

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อิทธิพลของคุณค่าที่รับรู้ด้านราคา และคุณค่าที่รับรู้ด้านอารมณ์ต่อความไว้เนื้อเชื่อใจ ความพึงพอใจของลูกค้า การบอกต่อ และการกลับมาใช้บริการซ้ำ ของลูกค้าโรงภาพยนตร์ เอสเอฟ ซีเนม่า ซิตี้ ในเขตกรุงเทพมหานคร
อิทธิพลของคุณค่าที่รับรู้ด้านราคา และคุณค่าที่รับรู้ด้านอารมณ์ต่อความไว้เนื้อเชื่อใจ ความพึงพอใจของลูกค้า การบอกต่อ และการกลับมาใช้บริการซ้ำ ของลูกค้าโรงภาพยนตร์ เอสเอฟ ซีเนม่า ซิตี้ ในเขตกรุงเทพมหานคร

The objectives of this research were (1) To study the influence of price perceived values and emotional perceived on trust; (2) To study the influence of price perceived values emotional perceived values and trust on customer satisfaction; (3) To study the influence of trust and customer satisfaction on word-of-mouth; (4) To study the influence of trust and customer satisfaction on revisit and (5) To validate a causal relationship model of influence of price perceived values and emotional perceived values on trust customer satisfaction word-of-mouth and revisit of SF cinema city in Bangkok with empirical data. The variables in this investigation consisted of the following: price perceived values and emotional perceived values as the independent; trust and customer satisfaction as mediating variables; and word-of-mouth and revisit as a dependent variable. The researcher used quantitative methods which involved empirical research. The instrument of research was a questionnaire used to collect data from 520 customers of SF cinema city in Bangkok. Statistics used in data analysis were frequency percentage mean standard deviation and structural equation model analysis. It was found that the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square (2) = 288.293; Degree of freedom = 256; p-value = 0.081; Relative Chi-square (2/df) = 1.126; Goodness of Fit Index (GFI) = 0.965; Adjusted Goodness of Fit Index (AGFI) = 0.933; Comparative Fit Index (CFI) = 0.999; Standardized Root Mean Square Residual (SRMR) = 0.055 and Root Mean Square Error of Approximation (RMSEA) = 0.016. It was also found that (1) Price perceived value had a positive and direct influence on trust; (2) Emotional perceived value had a positive and direct influence on trust; (3) Price perceived value had a positive and direct influence on customer satisfaction; (4) Emotional perceived value had a positive and direct influence on customer satisfaction; (5) Trust had a positive and direct influence on customer satisfaction; (6) Trust had a positive and direct influence on word-of-mouth; (7) Trust had a positive and direct influence on Revisit; (8) Customer satisfaction had a positive and direct influence on word-of-mouth and (9) Customer satisfaction had a positive and direct influence on revisit. On the basis of these findings the researcher recommends that SF cinema city in Bangkok more fully focus on price perceived value and emotional perceived value to deepen the trust customer satisfaction word-of-mouth and revisit.

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