The summary of females living in Bangkok was as follows: results from the research shows that out of the 400 participants a large proportion were aged between 23 - 30 year’s old who held a Bachelor’s degree and worked in private sector earning approximately between 10000 to 18000 THB per month. If purchased through a sales person a customer has the privilege to compare products and make informed decision. Also if products are on sale the customer may buy extra items and pay at the counter (otherwise it is purchased through online stores for example: Lazada). The overall participants who decided to purchase lingerie were also at a somewhat moderate level. Participants who decided to purchase lingerie were found to place the most importance on the sales person and the level of service they received. As it’s expected all participants differ in terms of their age education occupation and income. In terms of buying patterns education was the factor with the most influence in correlation with the initial hypothesis. However in terms of other factors such as age occupation and income the differences in these groups and the impact upon their buying habits which deviated from the initial hypothesis. In terms of IMC age was the factor most affected by the use of it in correlation with the initial hypothesis. Other factors such as education occupation and income which again differed from the initial hypothesis. The factors of IMC that relate to advertising are the salesperson themselves; the service they provide to their customers sales promotions special events to promote the product and direct selling. These factors affect the behavior and buying decisions of women’s lingerie which is in accordance with the hypothesis.

The creation of nightgown decorated by woven silk yarn scrap from Baan Krua Cottage Industrial Village in Ratchathewi Bangkok Thailand. Objectives are: 1) to study the weaving technique using the silk yarn scrap 2) to design a nightgown decorated with woven silk yarn scrap and 3) to study the overall satisfaction of nightgown designs which utilize silk yarn scrap. The sample population in this research is 250 women found on Silom Road central Bangkok. The research instrument is a questionnaire with 9 prototype nightgowns decorated with woven silk yarn scrap. The collection consists of 3 sets one set with 3 short nightgowns another set with 3 long nightgowns and the last set with 3 short nightgowns with long tails. The research methodology is to hand out the questionnaire to 250 non-specific women on Silom Road. Data analysis is done by statistic percentage average and standard deviation. Results of studying the survey show that most of the sample populations are women age between 31 -35 years old with bachelor degrees or the equivalent. Most are married and work as state enterprise officers. Incomes are between 20001 - 30000 baht. Most of them have bought a silk nightgown before and chosen to buy at department stores. The reason that they do not prefer silk nightgowns is because most in the current market are not innovative enough. Most of the sample populations have never seen a nightgown decorated with woven silk yarn scrap before. The results of studying the satisfaction of the sample population found that for the short nightgown set most of the sample population prefer number 2 standard deviation is 4.48. For the long nightgown set most of the sample populations prefer number 2 standard deviation is 4.44. And for the short nightgown with long tail set most of the sample populations prefer number 2 standard deviation is 4.46.

The creation of nightgown decorated by woven silk yarn scrap from Baan Krua Cottage Industrial Village in Ratchathewi Bangkok Thailand. Objectives are: 1) to study the weaving technique using the silk yarn scrap 2) to design a nightgown decorated with woven silk yarn scrap and 3) to study the overall satisfaction of nightgown designs which utilize silk yarn scrap. The sample population in this research is 250 women found on Silom Road central Bangkok. The research instrument is a questionnaire with 9 prototype nightgowns decorated with woven silk yarn scrap. The collection consists of 3 sets one set with 3 short nightgowns another set with 3 long nightgowns and the last set with 3 short nightgowns with long tails. The research methodology is to hand out the questionnaire to 250 non-specific women on Silom Road. Data analysis is done by statistic percentage average and standard deviation Results of studying the survey show that most of the sample populations are women age between 31 -35 years old with bachelor degrees or the equivalent. Most are married and work as state enterprise officers. Incomes are between 20001 - 30000 baht. Most of them have bought a silk nightgown before and chosen to buy at department stores. The reason that they do not prefer silk nightgowns is because most in the current market are not innovative enough. Most of the sample populations have never seen a nightgown decorated with woven silk yarn scrap before. The results of studying the satisfaction of the sample population found that for the short nightgown set most of the sample population prefer number 2 standard deviation is 4.48. For the long nightgown set most of the sample populations prefer number 2 standard deviation is 4.44. And for the short nightgown with long tail set most of the sample populations prefer number 2 standard deviation is 4.46.

The objectives of this research are to study marketing mix factors of banana flour in bakery business to study organizing factors of banana flour in bakery business and to provide them marketing guidelines of banana flour in bakery business. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The samplers of this research composed of 196 bakery business with 100% response rate. The results were as follows : The marketing mix factors of banana flour in bakery business in price place product and promotion were at high level respectively. The organizing factors of banana flour in bakery business in buying center environment organization and individual participants were at high level respectively. Recommended marketing guidelines the marketing of banana flour in bakery business are providing features and benefit of banana flour on the packaging label for a better understanding setting the price of banana flour pricing banana flour over the dough to add more valve distributing banana flour to bakery store and related using marketing online to promote banana flour creating a long term plan for a stronger banana flour market and studying organizational structure of bakery business by focusing on purchasing authority.

sustainability; case study of an anonymous revenue office in Bangkok Region by using In-depth interview technique participative observation and open-ended questionnaire. The participants in the interview process consists of management superintendents and operators totaling 22 persons. The results show that there is a harmonization in each operational level of the organization and comply with the three objectives of risk management under COSO approach. However there is a lack of a measurement of successful level Evaluation to strategic planning and clear hedging guidelines under COSO - ERM in order to build concrete sustainability for the organization. In this study the author has proposed conceptual framework about factors affecting the effectiveness of risk management for organization sustainability to be tested in the future.