This research has four main purposes. The first is to explore food consumption behavior of housewives in Engineering Regiment of Burachat Camp Ratchaburi province. The second the third and the fourth are to study relations between basic individual factors environmental factors and nutritional knowledge and food consumption behaviors respectively. A group of 245 20-59 year-old housewives living in Engineering Regiment of Burachat Camp Ratchaburi was sampled with stratified random sampling approach. Data were gathered through questionnaire and statistically analyzed for percentage mean standard deviation and Pearson Correlation Coefficient. The study found that most respondents were in the age group of 31 and 40 years old (52.65%) with lower than bachelor degree education (72.65%) two children (64.49%) and average monthly income of 8001 to 13000 baht (42.86%). Environmental factors were in medium level (71.43%) and nutritional knowledge were quite good at 34.69%. Finally overall food consumption behavior was in medium level at 49.80%. According to the results of correlations between basic individual factors environmental factors and nutritional knowledge and food consumption behaviors it was found that environmental factors had significant relations to food consumption behavior (p<0.05).

The research paper is considered as quantitative work which has the following objectives: 1) to study Rajamangala University of Technology Phra Nakhon staffs A Study of behavioral factors associated with the use of online registration via the website.2) to study the relationship between their attitude and behavior towards using the registration system via the website. And 3) The compare problems in the system register online the website. Rajamangala University of Technology Phra Nakhon. The subjects of the study are 51 in-service teaching staff and 349 undergraduate students from 9 faculties. The instruments in this research consisted of questionnaire which the data were analyzed by using percentage mean standard deviation X2 t-test oneway analysis of variance and Scheffe’s method were utilized for data analysis. The results of the study revealed that: 1. The behavioral factors associated were age status and experience of used internet that related with behavior towards using the registration system via the website. In the objective of using the registration system via the website the time and location was statistically significant at 0.05 levels. 2. A good attitude in using the registration system via the online website had related with behavior of using the registration system via the website. The objective and the time of using the registration system via the website were different. 3. The behavioral factors associated were gender status and learning center which had related with different problem in using the registration system via the website.

This research aims to study about usage behavior of Facebook users their expectations uses and gratifications as well as the relation between expectations uses and gratifications of Facebook users and communication behavior found among students of 9 Faculties at Rajamangala University of Technology Phra Nakhon who are Facebook users. The research is conducted using survey as a research method and the data used in this research is taken from a sampling group of 400 students. The results of the study were as followed: the expectation uses gratification of Facebook users has positive relation at high level with communication on Facebook. Moreover the outcome has shown that the majority of the students at Rajamangala University of Technology Phra Nakhon use Facebook on a daily basis. Their expectation and usage levels are high and moderate respectively while gratification level is high.

The purposes of this research were 1) to study perception and retention production placement in Ban Nee Me Ruk situation comedy (sitcom) 2) to compare demographic characteristics purchasing decision behavior and 3) to study correlation of perception and retention production placement in Ban Nee Me Ruk Sitcom which purchasing decision behavior. The data were collected from 420 residents in Bangkok Metroplitan who were watching Ban Nee Me Ruk Sitcom. Data analysis employed frequency percentage arithmetic mean () and standard deviation (SD.) Statistics used for hypothesis testing included t-test One-way ANOVA and Chi-square. The study presented the following results: The presentation of the production placement included: display product images impulse buying shelves that attract customers. Another character of retention in the production placement was the latent contents. The production display were convenient goods such as Mamy Poko and Lactasoy. After the residents samples watched Ban Nee Me Ruk Sitcom the purchasing decision behavior was in the middle level (52.1%).

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure 2) self-reliance 3) the personal factors of self-reliance and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean ( ) standard deviation (S.D.). Statistics used for hypothesis testing included t-Test One-way Analysis of Variance and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts radio broadcasts publication internet and activity media was exposed in low level which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education income and member in family reported different perception of self-reliance with a statistical significance at .05. However there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts radio broadcast publication internet activity media and personal media showed the correlation on self-relia