The purposes of this research were: 1) to study the personal factors of tourists in Ratchaburi Province 2) to investigate the marketing mix factors used in making a decision to buy Chock Tai Yuan textiles among tourists in Ratchaburi Province 3) to examine purchasing decision of Chock Tai Yuan textiles made by tourists in Ratchaburi Province 4) to find out a relationship between personal factors and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province and 5) to study the relationship between the marketing mix and the purchase decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province. The sample was 400 tourists in Ratchaburi who decided to buy Chock Tai Yuan textiles. The instrument used in this research was questionnaire. The statistics analysis used in this study were frequency percentage mean standard deviation chi-square and Pearson’s correlation coefficient. The results showed that: 1) Most of the tourists were female whose ages ranged from 41-50 years old with a bachelors degree. They worked as government officers state enterprise employees and university employees. Their income is between 20001 - 25000 baht and their residence is located in Ratchaburi Province. 2) Tourists paid attention to the marketing mix factors with high level of attention. When considering each side of the marketing mix tourist attention from the most to the least were: products individual price process physical characteristics marketing promotion and distribution channel respectively. 3) Most of the tourists could not make a decision whether they should buy the products. When considering purchasing decisions of tourists from the most to the least they were listed as follows: types of Chock Tai Yuan textiles frequency of use objectives for purchasing decisions clothing design the average amount of money spent on clothing and frequency of purchasing decision of Chock Tai Yuan fabrics. 4) For the relationship between personal factors and purchasing decision of Chock Tai Yuan textiles among ourists in Ratchaburi Province the results showed that gender age highest education level occupation average monthly income and residency were related to purchasing decisions of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the . 05 level and 5) There was a relationship between the marketing mix and purchasing decision of Chock Tai Yuan fabrics among tourists in Ratchaburi Province. The correlation of marketing mix factors including price distribution channel marketing promotion individual process and physical characteristics show statistical significance at the .05 level. In contrast there was no relationship between products and purchasing decision of Chock Tai Yuan textiles of tourists in Ratchaburi Province with statistical significance at the .05 level.

The purposes of this research were to study the properties of Tei Panan Root suitable for the development of home decor products inspired by Koh Yo woven fabric patterns to conduct the development of home decor from Tei Panan material and to study the satisfaction of experts with home decoration products from Tei Panan root material inspired by the Koh Yo woven fabric patterns. The research began by studying the properties of Tei Panan root material and developing Tei Panan root materials. The most suitable formula was selected. The properties of Tei Panan root material were evaluated to select the most suitable pattern. The researcher designed the home decoration from Tei Panan material inspired by Koh Yo woven fabric pattern dividing to 3 types of lamps including hanging lamps wall lamps and table lamps (3 forms for each type). Five experts were appointed to select the most suitable form for each type. Then home decoration products were created from Tei Panan root material inspired by Koh Yo woven fabric pattern by assigning 10 experts consisting of 5 textile experts and 5 design experts and the product satisfaction was inquired about. The results showed that in the development of properties of Tei Panan root material the most suitable formula was formula 3 and the most suitable pattern was Su Ban Ni Ka pattern (n= 3 60%). The result of the development of home decoration from Panan material inspired by Koh Yo woven fabric pattern classifying hanging lamp form 3 (n=4 80%) wall lamp form 2 (n= 3 60%)and table lamp form 3 (n=3 60%). All 10 experts were satisfied with the home decoration products from Tei Panan root material inspired by Koh Yo woven fabric pattern with highest level in all aspects of satisfaction such as materials design product usability and overall satisfaction with a mean score of 4.56.

Developing women’s clothing design from marigold-dyed linen. The objectives of the project were : 1) to study about linen dying technique with marigold with various kinds of mordant 2) to design and develop women’s clothing from marigold-dyed linen 3) to study the satisfaction of representative samples for the women’s clothing design from marigold-dyed linen. Using simple random sampling method analyzing the data with statistics percentage mean and deviation standard. The sample groups are selected from working women in Dusit District Suan Chitlada Subdistrict and students from Rajamangala University of Technology Phra Nakhon in total 100 participants. Research instruments are questionnaire and 2 women’s clothing prototypes one was dyed with natural mordant and the other chemical mordant. The results indicated that most of the samples aged from 25 and above single graduated with bachelor degree are general office workers and students and earn less than 15000 baht. The result also revealed the satisfaction for the women’s clothing design from marigold-dyed linen a design which was dyed with both natural and chemical mordant. The participants are satisfied with the modern design suited for working age and very useful at a high level with means of 4.07 and 4.05 natural and chemical mordant respectively. Considering the overall result the participant tended to be satisfied with natural mordant dyed dress more with a mean of 4.07

The research on development of pattern of cotton by using weaving technique in type of Mudmee fabric for metrosexual menswear by method of cutting and connecting has the objectives to : 1) develop pattern of cotton by using weaving technique in type of Mudmee fabric; 2) design of metrosexual menswear by using cutting and connecting from developed Mudmee cotton; 3) design the brand and packaging product to increase product value; 4) survey satisfaction of target group. The researcher studied by using Art Nouveau concept and by designing the cotton pattern by using Mudmee weaving technique numbering three patterns binding to make pattern woven to be fabric in order to make menswear in metrosexual style by using the method of cutting and connecting prototype consisting of one set of vest two sets of suits and two sets of overcoats as well as designing of brand numbering five types at the same time The researcher designed packaging product in five types using in surveying satisfaction of target group of thirty persons: Designer Merchandiser Graphic designer Visual merchandiser and person having fabric weaving experience by method of purposive sampling analyzing data by using statistics percentage mean and standard deviation. The study result was found that most respondents were female aged 36-40 years single status most have taste of female gender having income of 45001 Baht onwards. The educational level was Bachelor Degree. Respondents previously bought and used products and accessories for clothes from Mudmee cotton. The types selected to buy the most were vests bags and shawls respectively. The occasions in wearing the most of all were important festivals selecting to buy clothes and accessories for clothes from cotton by using Mudmee weaving technique in each occasion price 500-1000 Baht per one piece. Most persons participating in deciding to buy were friends. The sets of clothes for the groups wishing to design in sets of woman clothes. The result of satisfaction analysis of target group towards development of cotton pattern by using Mudmee weaving technique for metrosexual menswear by using cutting and connecting method it was found that target group had satisfaction in much level ( x= 4.16). The result of satisfaction analysis of target group towards design of metrosexual menswear by using cutting and connecting method it was found that target group had satisfaction towards the clothes in every type in much level (x= 4.26). The type which had mean of the highest satisfaction in the three first types including suit in type No.3 (x = 4.31); the second was vest type No.1 (x= 4.29) and overcoat type No.4 (x= 4.27). The result of satisfaction analysis towards format of brand and packaging product it was found that target group had satisfaction in much level having x= 4.23 and 4.30 respectively.

The objective of this research is to develop the high corrosion resistance and good thermal insulation precast adobe wall panels mixed with natural latex. The 6 ratios of Portland cement type1: clay: rice husk ash: straw: rice husk:waterproofed liquid: natural latex: tap water were designed including: 1: 3: 0.3:0.02: 0.02: 0.02: 0: 0.4 1: 3: 0.3: 0.02: 0.02: 0.02: 0.05: 0.4 1: 3: 0.3: 0.02: 0.02: 0.02:0.1: 0.4 1: 3: 0.3: 0.02: 0.02: 0.02: 0.15: 0.4 1: 3: 0.3: 0.02: 0.02: 0.02: 0.2: 0.4 and 1:3: 0.3: 0.02: 0.02: 0.02: 0.25: 0.4 by weight. The precast adobe wall panels castedas same as the common concrete and reinforced by the bamboo. From the resultsthe proper ratio of precast adobe wall panel mixed with natural latex was 1: 3: 0.3:0.02: 0.02: 0.02: 0.1: 0.4 ratio. The properties of the proper precast adobe wall panelincluded density 1810.83 kg/m3 water absorption 17.16 % compressive strength 15.13MPa bending strength 3.01 MPa thermal conductivity coefficient 0.234 watt/m.Kelvin. Moreover the proper precast adobe wall panel mixed with natural latex also was verified by TIS.2226-2548 with properties of impact resistance deflection and hardness in medium duty (MD) level. The proper amount of natural latex effected the precast adobe wall panels to improve the mechanical properties including: increase the compressive and tensile strength decrease the density thermal conductivity coefficient and water absorption.