The objectives of this quantitative research were 1) to study consumer behavior to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin 2) to compare decision-making to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin classified by demographic characteristics and 3) to study the relationship between service marketing mix factors and the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. The sample of this study consisted of 400 Thai consumers with at least once experience to use the service of Bangkok restaurants receiving Bib Gourmand awarded by Michelin. A questionnaire was used as a research instrument to collect data. Data collected were analyzed by statistics including frequency percentage mean standard deviation t-test and F-test one-way analysis of variance and the Pearson’s correlation coefficient. The results of this research indicated that most of the respondents were female between 20-30 years worked as a private company employee graduated with a Bachelors degree or equivalent earned an average monthly income of 15000-25000 baht and had a single status. In terms of consumer behavior most of the respondents have known Bib Gourmand by Michelin award. The most popular restaurant was Krua Apsorn (Sam Sen). The average duration of waiting for each service was 11-30 minutes. An influential person for purchase decision was oneself. They used the service for dinner during Saturday – Sunday. The frequency of using the service was about once per month and the average cost per person was 101-400 baht per time. Service marketing mix factors affecting the decision to select Bangkok restaurants receiving Bib ourmand awarded by Michelin for both overall and individual aspects were at a high level. Decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin for both overall and individual aspects were at a high level. In terms of comparing demographic characteristics the respondents with different age occupation monthly income and marital status had different decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin with a statistical significance level of 0.05. In addition service marketing mix factors were moderately positively related with the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. When individual aspects were considered six factors including product place promotion people process and physical evidence were moderately related with the decision-making process. However price was related with the decision-making process at a low level.

The purpose of the study was set to analyze the current situation of human resource cost management of tourism business of community enterprises in the lower central region. The study was examined through the perspective of a group of experts scrutinizing future feasibility of human resource cost management of tourism businesses of the lower central region community enterprises. The data were examined by delphi techniques with the data collected through the interviews and questionnaires from three different data collections. The data analysis was completed using means of descriptive median and consistency then confirmed the result with by the interquartile range calculation. It was found that the key components included 1. Mechanism skill cost 2. Management skills cost and 3. Effectiveness skills cost for the determination and validation of future forms of human resource cost management model in tourism business of community enterprises in the lower central region as examined and approved by the experts in all three skills for the feasibility of the future application

The objectives of the study were to produce 3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon and to study the satisfaction of the 3D virtual reality Media. This research was research and development. The data was collected from a sample of 400 samples. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: the sample group had the satisfaction to 3D Virtual Reality Media for Public Relations of Rajamangla University of Technology Phra Nakhon was at a high level.

Guide line to promote Decision for occupation choosing: Hospitality Students in faculty of liberal arts Rajamangkala University of technology Phra Nakhon for factors education that was effected to make decision for occupations and Guide line create to promote decision making for hospitality student. The population of the study are 70 hospitality student. Objective 1: The study of general information of respondents showed that the majority of the respondents were female they were study communicative achievement for seven semesters representing 3.00-3.49 They stayed in Bangkok the most parent occupation of respondents was merchants and private business. Moreover A monthly income less than 30000 baht. They need to get job certainly after graduated. The majority of the respondents chose to work in hotel and lodging. Finally the organization factor most effected with students. Objective 2: From an interview with 3 hotels that present the wisdom skill after employment the student have quickly energetic learning; In personality there are properly personalize with appropriate best grooming and always follow an office regulation In the human relationship and responsibility the students were adjusted to live with others and keep responsible very well. They always finished his job even over time.

The purpose of this Participatory Action Research (PAR) was to study the guidelines for creating recreational activities to promote health for the elderly and to create a practical guide for organization of recreational activities for senior citizens in Thamakham Subdistrict Municipality Mueang Kanchanaburi Kanchanaburi. This research project had a sample group of 40 volunteer participants who were aged 60 or over were able to take care of themselves and were inhabitants of Moo 1 Moo 2 and Moo 5 in Thamakham Subdistrict Municipality Mueang Kanchanaburi Kanchanaburi. The data-collecting instruments for this research were 12 recreational activity programs for promoting health for the elderly and structured interviews of the participants. Data analysis was performed by calculating percentages means and standard deviations. The results of the research project: 1. Most of the seniors were female married have no career have one to three family members and have medical problems. Most of them participated in community activities. 2. Most of the seniors have a medium level of basic knowledge in promoting health for the elderly people. 3. The level of point of view of the seniors about the purpose of creating recreational activities to promote health for the elderly was much more than average. 4. The level of satisfaction of the seniors about managing recreational activities to promote health for the elderly was much more than average. 5. The level of overall satisfaction of the seniors about recreational activities to promote health for the elderly was much more than average. 6. Suggestions were received from the senior citizens that the schedule for the activities should be Monday to Friday between 8.00 A.M. to 12.00 A.M. and that the venues for the activities should be dependent on the organizers and that there should be field trips. 7. Creation of a practical guide containing 12 activities to organize recreational activities for seniors in Thamakham Subdistrict Municipality Mueang Kanchanaburi Kanchanaburi.