The purpose of this study were to 1) study consumer’s behaviors at on choosing fresh coffee at restaurant 2) investigate marketing strategies affecting the consumer’s decision on choosing fresh coffee at restaurant 3 ) compare personal factors affecting the consumer’s decision on choosing fresh coffee at restaurant at Thai Airways International classifications on the factors for the educations will be consumer’s decision on choosing fresh coffee of Yellow Orchid Restaurant at Thai Airway International. The sample group was 225 Thai customer’s using the restaurants. The questionnaire was used in this study to collect data. The statistics used this research were percentage mean frequency standard deviation t-test and F-test. The results showed that the men age 35 to 45 years old work as employees for the private companies with salary of 35000 bahts and up the reasons for having coffee were because of the conferences and meetings. From 7:00 am until 9:00 am cost around 85 bahts/time. Consume hot coffee at least 1 cup. Cappuccino and latte are popularly being selected among the people. Do not buy other products alongside coffee. Change the coffee type sometimes. Other than coffee then they’ll be lemonade Anchan juice and decide for yourself. As for the marketing strategies affecting the consumer decision on choosing Fresh Coffee all strategies were rated high. According to the comparative marketing strategies affecting consumers in choosing Fresh Coffee it was found that sex or gender played no role in using the restaurant. However age affected products Place Promotion People process of service and Physical with significant statistic level at 0.05. However vocation affected products Place Promotion with significant statistic level at 0.05. However Earnings affected products price Place People process of service and Physical with significant statistic level at 0.05

This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website.

The study on factors affecting the performance of Thai Tridymite Limited employees was aimed to investigate their personal factors incentive factors teamwork behavior work performance motivation affecting the work efficiency and behavior factors that affected the employees’ performance. The population used in this study was 113 employees. The data analysis relied on the statistics including percentage average and standard deviation. The hypothesis testing applied multiple regression analysis (Multiple Regression Analysis) at the 0.05 significance level. The results showed that the employees working at Thai Tridymite Limited were mostly female between the ages of 30-40 years old with a bachelors degree earning 10000 - 20000 Baht income in the average. They had been working for the company for lower than five years and had high-level motivation concerning job responsibility work success work progress acceptability salary income management interpersonal relationship administration policy work conditions and work security. As a whole the level teamwork behavioral factors was high including the team mission and goals work assignments according to the delegation of duties open communication distributed leadership and the joint decision. In terms of work performance the level of personal performance and organization performance was considered high. The hypothesis testing revealed factors motivating the work performance and teamwork behavior that affected the performance of the employees at the .0 5 level statistical significance. The incentive factors affecting performance included the nature of work work progress salary income work conditions and work security. Teamwork behavioral factors affected distributed leadership and joint decision.

This research aimed to study factors affecting the selection of accounting policies to measure the value of investment property of companies in the Stock Exchange of Thailand which related to earning management through discretionary accrual items. In this case the selection of these accounting policies were according to Thai Accounting Standard No. 40 : Investment Property. The sample size of this study was 239 listed firms in the Stock Exchange of Thailand who disclosed about investment property in their annual reports in 2015. Logistic regression analysis and ttest were employed to analyze data. The research revealed the debt to equity ratio was related to the selection of accounting policies to measure the value of investment property at 0.05 significant level. Furthermore the result from t-test found that cost model and fair value model for measuring investment property were not significantly different in earnings management at 0.05 significant level.

The objectives of this research were to study the personal and investment factors affecting decision making for investing in the provident funds of employees at Conference Solution Company Limiteds and its Subsidiaries’ Staffs. The population consisted of 191 staffs from Conference Solution Company Limiteds and Subsidiaries. The research instrument was a questionnaire with using the descriptive statistics Confirmatory Factor Analysis (CFA) and Binary Logistic Regression Analysis to test the hypotheses. The results of the study found that Education Income per month work the risk of investment knowledge of fund and the economy influencing the decision making to select to invest in the provident fund of the Conference Solution Company Limiteds and Subsidiaries.’ staffs at the statistically 0.05 Significant level.