The study on perception towards service quality of Siam Kraft industry Company Limited was aimed to investigate and compare service quality perception of Siam Kraft Industry Company Limited. The survey was accomplished among 207 Siam Kraft industry Company Limited customers as the sample group. The questionnaire with the reliability value of 0.97 was administered as the instrument for collecting data which were analyzed by the frequency distribution percentage distribution standard deviation t-test One – Way ANOVA and Scheffe. In case of 0.05 statistical differences was found Least Significant Different method was applied to verify each pair. The results revealed: 1. According to the respondent’s’ general information 140 were females (68.60 %) 92 people aged ranging from 30 to 40 years old (44.45 %). 124 or 59.90 held bachelor’s degrees and 69 people or 33.33 % had 5 to ten years work experience. 2. The perception towards service quality of Siam Kraft industry Company Limited in the overall was relatively high. When looking into each aspect the first item was credit service followed by finance delivery processed products and marketing services respectively. 3. As for the respondents ‘general statuses different ages and work experiences did not perceive service quality of Siam Kraft industry Company Limited differently at 0.05. However males and females perceived different marketing service; and different educational levels perceived processed products differently at 0.05.

The objective of the research was to develop multimedia instruction package on Optical Communication to improve cognitive skills of Thai Qualification Framework for Higher Education (TQF: HEd). The research tools consisted of the teaching documents power-point presentation the experimental set of Optical Communication and the simulation tool of fiber optic analysis. The tools were firstly observed by five experts and evaluated by 18 student sample group who registered in Optical Communication subject in Industrial Education Program of Rajamangala University of Technology Phra Nakhon. The research results showed that 1) the multimedia instruction package for Optical Communication was in a high level (X ̅=4.46S.D.=0.60) and 2) after learning students’ satisfactions were in a high level (X ̅=4.46S.D.=0.50). In conclusion the multimedia instruction package on Optical Communication to cultivate cognitive skills of TQF: HEd can be used effectively for learning and teaching on Optical Communication.

This research aimed to transfer the participatory rice parachute innovation for rice entrepreneur group by using principles of KM: Knowledge Management in Action in Community (Action Research). Forty people of Uttraradit Province were purposively sampled to participate in five phases of the activities. The first activity was the Education of Knowledge the second activity was the Knowledge Work Rally the third activity was the Cooperative Work Shop the fourth activity was the Mind Mapping Work Shop and the fifth activity was the Evaluation Program. Statistics used in data analysis was descriptive statistics and qualitative information was analyzed by using content analysis method. The information was calculated by percentage mean ( ) and standard deviation (S.D.). Most of the samples were male with the age ranged from 41-50 years. Most farmers were married and their educational level was between Primary 4 and Primary 6. The average household labor amount for rice parachute agricultural practice was four people. Their experiences regarding to the rice parachute innovations were less than three years but 73.5 percent of them were interested in the innovations. Most of them were members of the agriculturist groups followed by the members of Bank for Agriculture and Agricultural Cooperatives. Most of them were farmers who have learned the innovations regarding termite soil grinder soil sprinkler and rice-seeder. As for the overall satisfaction towards KM: Knowledge Management in Action in Community most of them had the highest level of satisfaction and understanding with mean of = 4.56 SD= 0.49. In conclusion the participatory innovation transfer project by providing the know-how to the communities using the KM Principle: Knowledge Management in Action in Community was at the highest satisfactory level.

The purposes of this research are to study: 1) understanding of water and electricity saving 2) water and electricity consumption behavior 3) to compare water and electricity consumption behavior classified by personal characteristics of the students Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. This research was descriptive research. The sample group was specified to be 325 people by stratified sampling. The reliability of this questionnaire is 0.87. Statistics used was descriptive and inferential statistics. The research result revealed that: 1) The overall of understanding and knowledge regarding electricity saving of the students is in the moderate level. 2) The overall of water and electricity consumption behavior of the students is in the moderate level. 3) The comparison of behavior of water and electricity consumption specified according to personal characteristics could be summarized that the students in different genders classes and majors had identical water consumption behavior and the students in different genders and classes had identical electricity consumption behavior. On the other hand the students having different majors had statistically different electricity consumption behavior at 0.05.

The purposes of this study were to 1) compare the perception on the organization culture of the personnel with different demographic personal background 2) compare the effectiveness of the Enterprise Resource Planning of the personnel with different demographic personal background and 3) study the relationship between the perception on the organization culture and the effectiveness of the enterprise resource planning.The results of the study revealed that in the overall1) The staff with the age difference perceived the organization culture differently while the staff’s genders marital statuses educational levels working periods and work departments showed no significance. 2) It was found that in the overall the staff with different ages perceived the effectiveness of the Enterprise Resource Planning differently but according to the staff’s educational levels positions and work departments showed no significant difference. 3) The personnel’s perception on the organization culture positively and highly related to the effectiveness of the Enterprise Resource Planning.