The purposes of the study were to 1) investigate opinions towards the personnel development activity model 2) explore opinions towards the personnel development and 3) examine the personnel development activity model towards Bangkok Central Crown Property Bureau personnel capacity development. The samples of the study were 330 employees working at Bangkok Central Crown Property Bureau selected by proportional stratified random sampling. The data collected were analyzed by the percentage distribution mean and standard deviation; and t-test F-test and multiple regression analysis resulted at 0.05 statistical significance. The results revealed that most of the samples were single females ranging from 31 to 40 years of age holding bachelor degrees. Their average income salaries were 20001 to 30000 Baht. They were working in practical and administrative operational positions and had been working for five to ten years. In general most of the participants reflected that the personnel development activity model which included administrative activities training activities professional planning activities and teamwork activities had high impact on the personnel capacity development. It was also found that personal factors concerning differences on the employee’ age education status tenure range position resulted in different capacity development outcome. In addition most of the participants revealed that the personnel development activity model which included administrative activities training activities professional planning activities and teamwork activities had influence on the personnel capacity development.

The objectives of the research are (1) to study the exposure of weather forecast program in Bangkok and (2) to study the format and presentation of popular TV weather forecasts in Bangkok. The study is mixed methodology. The quantitative data shows that (1) Bangkok respondents exposed to weather forecast program from Channel 7 the most. The frequency of exposure is in high level because they wanted to follow the daily weather forecast to be prepared for any natural disaster. (2) The format of TV weather forecasts which received the popularity from Bangkok respondents is the mixed format of new reporting and drama conveying by a gesture and acting of a news reporter or a drama character with a written script. The hypothesis test indicates that (1) Respondents in different age and occupation show different frequency in weather forecast exposure (2) Respondents in different age education and occupation have a different exposure in weather forecast programs. (3) Respondents in different age education and occupation prefer different weather forecast programs (4) Respondents in different educational and occupation prefer different content of weather forecasts. (5) Respondents in different age education and occupation have a different preference in news reporters. (6) Respondents in different age education and occupation have a different preference in reporting locations. (7) Respondents in different age and occupation have a different preference in graphic design. (8) Respondents in different age and occupation have a different preference in sound effects. And (9) Respondents in different age education and occupation favour in participate differently in weather forecast news. The qualitative data shows that (1) Teenager and adult respondents prefer both presentations of news reporting format and the mixture format of new reporting and drama whereas elderly respondents only prefer the mixture of news reporting and drama format. (2) The content of weather forecast news should have a variety that is not only to provide weather forecasts of 6-24 hours and disaster warning but also provide other contents of weather condition or daily life tips. (3) The element of weather forecast news should be completed appropriate and modern. A news reporter should have a good personality and understanding the content with a comfortable voice and clear pronunciation. A news photo should reflect a real situation and look interesting. Also a photo should be clear and bright. Whereas graphic of wording still and moving photo should be created with creativity clear and beautiful. Sound effect and music should be selected carefully to create colorful mood of weather forecast news.

The purposes of the research were 1) to study the demographic are relationship to image of Suan Sunandha Rajabhat University (SSRU) 2) to study the perceptions of public relations is related to corporate image of SSRU 3) to study the relationship of perceived public relations strategies with the SSRU’s image in all dimensions. This quantitative research collected 400 samples of people in Bangkok chosen through multi-level sampling. Data were collected using a. questionnaire and analyzed using percentage mean standard deviation and MANCOVA The results showed that: 1) Most respondents were female aging between 15 and 26 years old holding senior high school being student having average monthly income unless 5000 Baht and not relationship with SSRU staff 2) Gender differences do not result in the recognition of different image to a statistically significant degree (p< .05) while age education salary and relationship with SSRU staff result in the recognition of different image. 3) The samples are perceived image of the SSRU in total is moderate (xˉ = 3.30). Media above the line in category social media has the most image recognition while media below the line in category personal media has the most image recognition. 4) The relations of media above the line and media below the line were a positive correlation to a statistically significant degree (p< .05).

The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11 2015 of 99999 people registered to join this cycling event in 11 area throughout Bangkok. This is a qualitative research so that questionnaire is applied to 400 people in 6 event area in Bangkok. The research revealed that most of the respondents were female whose age was 36-59 years old and marital status was single. They were employees of private companies that had income THB 10000 – 20000. In marketing communications the research found the public relations and event promotion appeared to have a positive impact on the participation of Bike for Dad in Bangkok. Finding also indicates that there are 5 significant results of people to participate in the event : constancy congruity cooperation constitution and cycling. In term of practical contributions this study provides a useful marketing communication idea for Bike for Dad in Bangkok called “5C’s Information”. In the light of the results state agency can utilize these findings for strategic planning of marketing communication in Bike for Dad or other relevant activities in the future.

Social networking is a popular medium for the business of selling female clothing and has been growing steadily. This is because of ease and availability of access faster communication and lower cost in comparison to competing market media strategies. This study investigates the influence of integrated marketing communications (IMC) on female decision making in social online clothing purchase. The research involves quantitative method by use of questionnaire as a tool in collecting information. The population for this study comprises females who live in Bangkok and use online social networking services. Quota sampling is used to select for a sample size of 445 subjects. The results show that most in the sample group deciding to purchase clothes online with an overview of IMC tools (advertising public relations promotion and direct marketing) are in the moderate range (43.82%). In addition Eta ( ) correlation ratio indicates strong nonlinear relationship between clothing purchase and the IMC tools except for advertising which has a weak positive relationship (0.165). Multiple regression analysis results show that marital status age level of education revenue time using the Internet and times to view products through online social network all have effect on clothing purchase. The sample group outcome suggests that entrepreneurs should pay attention to warranty information on products and prices security of financial transactions and contact with manufacturers in order to encourage consumer online purchasing.