The objectives of this research are ; 1) To study the dietary behavior of patients with Non-Insulin Dependent Diabetic Mellitus (NIDDM) DonToom Hospital NakornPathom Province; 2) To study the environmental factors on knowledge about nutrition and health self care of patients with NIDDM; 3) To study the relationship between dietary behavior and environmental factors nutritional knowledge and self care factors of patients with NIDDM. Questionnaires were used to collect data Data analysis using the number percentage mean standard deviation and Pearson Correlation (r). The results showed that the majority are female between 56-60 years of age married highest education level: completed primary school agricultural occupation monthly income was 5001-10000 Bahts and the majority lived with husband wife and children. The overall environmental factor affected dietary behavior of patients with diabetes at a high level. The nutritional factor affected dietary behavior of patients with diabetes at the highest level. The self care factor affected their dietary behavior at a moderate level. Study of relationship between dietary behavior personal and environmental factor nutritional factor. and self-care factor have relationship at the statistical significance of 0.05.

การศึกษาวิจัยเรื่อง การเปิดรับสื่อ ความรู้ และพฤติกรรมการมีส่วนร่วมในการรณรงค์เพื่อการงดสูบบุหรี่ของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร มีวัตถุประสงค์ในการศึกษา 4 ประการ คือ 1. เพื่อศึกษาพฤติกรรมการเปิดรับสื่อของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร 2. เพื่อศึกษาความรู้เรื่องโทษพิษภัยจากบุหรี่ของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร 3. เพื่อศึกษาพฤติกรรมการมีส่วนร่วมในการรณรงค์เพื่อการงดสูบบุหรี่ของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร 4. เพื่อศึกษาความสัมพันธ์ระหว่างพฤติกรรมการเปิดรับสื่อ ความรู้เรื่องโทษพิษจากบุหี่ และพฤติกรรมการมีส่วนร่วมในการรณรงค์เพื่อการงดสูบบุหรี่ของกลุ่มวัยรุ่นในเขตกรุงเทพมหานคร

The objective of the independent study was investigating consumers’ behavior and consumers’ satisfaction to assess the Khun Or Nam Neung ChockChai 4 Restaurant. Basic factor of demographics and satisfaction levels could provide into the 4 marketing mixed factors that includes product price place and promotion. Samples were selected from 400 persons who consume in Khun Or Nam Neung Chock Chai 4 Restaurant. Data were collected by questionnaires and analyzed using software. The results of this independent study founded that most consumers were female aged more than 45 years old (58.00%) received a bachelor degree (42.00%) company enterprise (48.00%) and average revenue more than 30000 baht per month (42.00%). The most of Vietnamese food is “Nam Neung” and the reasons that they choused because Vietnamese food was very difference taste from another. For the most satisfaction level the marketing mixed factor was place factor. For the more satisfaction level the marketing mixed factors were product factor and price factor. For the medium satisfaction level the marketing mixed factor was promotion factor.

This research was aimed to study the qualification of Kluaynamthai Hospital’s Personnels in three aspects; nutrition knowledgeconsuming behaviorand nutritional status. The research was also to study the relationship of the three aspects. The Stratified Random Sample method was used. There were 236 samples. The tools used were questionnaires and the 2008 annual check up information of the sample group. The data were analyzed by using frequency percentile mean and standard deviation. The statistic used was Chi-square significant level at 0.01 – 0.05. The study revealed that 65.68 % of Kluaynamthai Hospital’s Personnels had very good nutrition knowledge and 26.69 % 6.78% 0.42% and 0.42% had nutrition knowledge at good moderate passing and not passing respectively. The average of 2.91 of the group had good consuming behavior and the frequency of good consuming behavior at 2.69. or 91.95 % of the group’s consuming behavior was less affected by mass media. 49.58% of the group had normal nutrition status while 35.59% and 14.58 % had over nutrition and below nutritional status respectively. The study of the relationship between the nutrition knowledge and the consuming behavior revealed that there was the significant relationship between the two variables at significant label of 0.05

The objective of this research is to study Valentine Present Buying Behavior undergraduate students Faculty of Home Economics Technology Rajamangala University of Technology Phranakhon. The purpose of this research were firstly to Valentine Present Buying Behavior of the bachelors’ Faculty of Home Economics Technology of Rajamangala University of Technology Phranakhon and secondly to study the relationship of between personal background and Valentine Present Buying Behavior of undergraduate students Home Economics Technology Rajamangala University of Technology Phranakhon. This research was divided into marketing factor and survey research. The sampling were 305 undergraduate students faculty of Home Economics Technology of Rajamangala University of Technology Phranakhon. The research tool was questionnaires and by analyzing statistical packages from social science programs and by using percentage and means. The result were found that Most undergraduate students faculty of Home Economics Technology Rajamangala University of Technology Phranakhon had bought Valentine presents from shops. They were bought for boy friends or girl friends price was 100 – 500 Bahts. The buying reason was depended on present styles. Flowers were the first buying Valentine present the planning in Valentine present buying was saving the most buying place was department stores. Friends accompanied them Valentines presents. Buyer decided by themselves on Valentine’s Day buyers bought Valentin presents about 1 - 5 pieces. Those who had never bouht Valentine Day’s present gave the reason of extravagance.