The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level

The research on influence of motivational factors on academic positions of academic personnel at Rajamangala University of Technology Phra Nakhon was aime to explore the influence of external and internal incentives on productivity and performance in entering academic positions of the academic personnel. The samples used in this research were 300 academic personnel working at Rajamangala University of Technology Phra Nakhon. It was found that the external influences on external motivational factors for the academic entry of academic personnel in the overall level was high ( = 3.42 S.D = 0.80). External influences of external factors were positively correlated with the productivity and academic achievement at the .01 level of significance (r = .623). The influence of the internal motivational factors on academic positions of academic personnel in the overall was high ( = 3.47 SD = 0.59) and positively correlated with the productivity and the academic achievement in terms of overall academic achievement at the statistics significance of .01 (r = .641).

The purposes of this research were to study organizationaL climate work motivation and work efficiency of employee at Rajamangala Universit of Technology Phra Nakhon. This is a quantitative research which samples were collected from 304 Rajamangala University of Technology Phra Nakhon employees by using proportional stratified random sampling. Data were collected through questionnaire and analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression analysis. Results of this study found that : 1) organizational climate work motivation and work efficiency of Rajamangala University of Technology Phra Nakhon employees is in the high level in overall image and in individual aspect; 2) four aspects of organizational climate including the attachment and faith aspect the organization structure aspect the acceptance aspect and the work standard aspect.had an effect on work efficiency of employees at Rajamangala University of Technology Phra Nakhon. These factors couldexplain 41% of variance to work efficiency; and 3) Two factors of work motivations affected work efficiency of employees at Rajamangala University of Technology Phra Nakhon. These two factors could predict 57% of variance to work efficiency. Keywords: Organizational Climate Work Motivation Work Efficiency

The study was conducted to explore organizational factors influencing perceptions of Of Rajamangala University of Technology Phra Nakhon mission.This research is quantitative research which its 287samples used were Rajamangala University of Technology Phra Nakhon personnel selected through proportional stratified random sampling. The data collected were analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression equations. The research results revealed that the organizational factors affecting perceived mission of Rajamangala University of Technology Phra Nakhon personnel included factors such as 1) strategic aspect 2) system aspect 3) Staff aspect 4) Style aspect and 5) skill aspect which influenced the perception of the mission of Rajamangala University of Technology Phra Nakhon staffs at 0.05 level of statistical significance. This could be explained jointly by the mission statement in the overall at 66.2 percent. However the organizational aspect and value aspect had no influence on the perceived mission of Rajamangala University of Technology Phra Nakhon staffs.

This study was aimed to 1) explore opinions on organizational culture 2) compare job satisfaction 3) compare the influence of organizational culture on job satisfaction of support personnel at Rajamangala University of Technology Phra Nakhon. This is quantitative research which its sample was 209 support staff at Rajamangala University of Technology Phra Nakhon obtained through proportional stratified random sampling. The data were collected by questionnaire and analyzed by frequency percentage mean standard deviation t-test F-test and Pearson product moment correlation coefficient. The research revealed as follows. 1 ) Rajamangala University of Technology Phra Nakhon support staffs highly demonstrated opinions on organizational culture and were highly satisfied with their work. 2 ) Rajamangala University of Technology Phra Nakhon support staffs’ work satisfaction with different genders and salary base levels were 0.05 statically different. 3) The satisfaction of Rajamangala University of Technology Phra Nakhon support staffs were 0.05 statically satisfied with 1) success aspect 2) personal aspect 3) self - actualization aspect had the overall satisfaction at the 0.05 level of significance. As for the organizational culture related to affiliation did not influence the satisfaction of the support personnel at Rajamangala University of Technology Phra Nakhon.