The purposes of this research are (1) to study the marketing components that influence fish sauce buying behavior of consumers in The Central Region and (2) to study the influence of viral marketing (word-of-mouth marketing) on buying behavior of consumers in The Central Region. The instrument used in the study is a questionnaire. The data are analyzed by using frequency percentage mean standard deviation T-Test and F-Test The results of the research are as follows: The subjects chose fish sauce by looking at the expiry date and bought 1 to 3 bottles of 700 ml. fish sauce at the price of 21 to 30 baht and often found that the color of authentic fish sauce would change. The majority of subjects were greatly influenced by television advertising and sale promotion of ‘buy 1 get 1 free’ at points of sale for the buying of fish sauce in The Central Region. The monthly expense of consumers buying fish sauce in The Central Region was between 5000 and 10000 baht. Fish sauce buying behavior of subjects for various age groups education levels occupations and average incomes showed significant difference at the 0.05 level. Price and sale promotion were related to fish sauce buying behavior at a significant level of 0.05.

The purpose of this research is to study the effect of marketing communications on student decision in relation to enrollment for a bachelor degree at Rajamangala University of Technology Phra Naknon and to determine other factors affecting such decision of grade 12 students and year 3 vocational certificate students in Bangkok. The research tool used in this study is a questionnaire to enable analysis through frequency percentage mean standard deviation and Chi-Square Test. The findings show that subjects are influenced in their choice to study by online media (such as websites and Facebook) the public relations media of the university (in the form of newspapers journals and posters) as well as the reputation and image of the university. The results further show with a level of significance at 0.05 that student decision with regard to enrollment in a bachelor degree at Rajamangala University of Technology Phra Naknon depends on viral marketing or word-of-mouth marketing

The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation mean average and frequency distribution. The hypothesis testing included Chi-square T-Test F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient.

The purpose of this project is to study ‘ Lady costume design’ by using art of Frida Kahlo. We bring his concept and idea by using printing technique to design our ready to wear lady costume which make our product unique and outstanding. We separate his art works into 2 sections : Style technique colour and overall analyze his art works as a basic information for lady costume As the results of this study found that Present in the disabled in society rather Although most social acceptance. But there are some people that can not work. And creative things with it. The study therefore is likely. The idea that fashion is a medium of expression to people in society that people with disabilities can not work. And creative things with it. And to recognize the work of the disabled without losing the regular ones. And the people in turn to provide the opportunity to work with people with disabilities. By the art of Frida Kahlo apparel in the works.

The objective of this project work was to study and develop of womens clothing from Khu Bua Jok fabric at Ratchaburi province. The research instrument was a set of questionnaires comprising checklist for the clothing prototype for 5 patterns. The statistics used to analyze the data were frequency percentage and standard deviation. Answered by 25-35 years old ladies whom were student and income 15000 baht per month and undergraduate. Their opinion were high level to this products were be develop in sewing technique knowledge as scored as 4.09 in decorate material as scored as 3.63 and in suitable pattern as scored as 3.61. There were commented such as these Blouse designs scored sewing technique knowledge know how support other people to use this fabric apply ladies blouses by use this fabric this fabric were suited to make ready-wear developed more pattern and they were known the Khu Bua Jok fabric as medium scores as 3.36 3.10 3.06 3.01 2.83 2.64 and 2.34 respectively. This products were to comment for each factors; The pattern no.4 was the most suitable the most suitable material was pattern no.2 the best sewing technique was pattern no.2 and no.4 the best decorating was pattern no.4. The evaluated comment scored for pattern no.4 no.2 no.1 and no.5 were high as scored as 3.74 3.68 3.63 and 3.62 respectively but the pattern no.3 was scored medium as scored as 3.58 out of 5.