This survey research was conducted to study teaching efficiency as well as comparing the individual factors and opinion on teaching efficiency of student center based on the National Education Act of B.E. 2542 (1999) Faculty of Business Administration Rajmangkala University of Technology Phra Nakhon. The sample taken for the investigation was 400 students who enrolled in the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon for academic year 2010. The study presented the following results. 1. The perspective on teaching efficiency of student center based on the National Education Act of B.E. 2542 (1999) Faculty of Business Administration Rajmangkala University of Technology Phra Nakhon was in a high level. 2. The perspective on teaching efficiency of student center based on the National Education Act of B.E. 2542 (1999) Faculty of Business Administration Rajmangkala University of Technology Phra Nakhon classified by genders had a statistical significance at .05 level. 3. The perspective on teaching efficiency of student center based on the National Education Act of B.E. 2542 (1999) Faculty of Business Administration Rajmangkala University of Technology Phra Nakhon classified by study areas had a statistical significance at .05 level.

The purpose of the study was fourfold: 1) to construct a computer-assisted-instruction (CAI) of Basic Thai for Business Communication at 2) to determine the efficiency of the CAI at 80/80; 3) to compare the student learning achievement of the CAI based on the pretest and posttest scores ; and 4) to determine the students’ satisfaction towards the CAI. The subjects of the study were the 30 first-year undergraduate students majoring in Finance and Marketing the Faculty of Business Administration at Rajamangala University of Technology Pranakorn in 2008. The instrument and procedures comprised 4 parts. Part one contains the 8 units of CAI of Basic Thai for Business Communication each consisting of examples an end-of-unit exercise and a 5-item-end-of-unit test to measure lesson efficiency. Part two is the try-out CAI to determine its efficiency based on the results of the three respective groups which were initially 6 students majoring in Accountancy then 10 students majoring in Accountancy and finally 30 students majoring in Accountancy from the Faculty of Business Administration. The data were analyzed in percentage and mean. Part three comprises the tests consisting of the 30-item pretest and posttest containing the shuffled pretest items to compare the student achievement. The learning achievement was determined by t-test. Part four is the 10-rating scale items to survey the students’ satisfaction towards the CAI. The data were interpreted in mean score.The results indicated as follows: 1) the CAI of Basic Thai for Business Communication can be effectively complemented to teaching and learning; 2) the efficiency indication of the CAI of Basic Thai for Business Communication was higher than the set criteria 80/80 at 84.58/87.44; 3) the posttest scores were significantly higher than the pretest scores at 0.05; 4) The students were extremely satisfied with the CAI of Basic Thai for Business Communication in all aspects at Σ x 4.37.

The research on uniqueness and form of the rice-and-curry fast-food type of Thai restaurant business in southern part of Thailand is a combined quantitative and qualitative research which aims to study the uniqueness of the rice-and-curry fast-food type of Thai restaurant business in terms of raw materials and cooking method. It has three main purposes: to study the form of the rice-and-curry fast-food type of Thai restaurant business in terms of administration decoration and sale in order to compare the uniqueness of Thai rice-and-curry fast-food in each province; to compare the form of rice-and-curry fast-food type of Thai restaurant business in each province; and to organize standard recipes for Thai rice-and-curry fast-food in southern provinces of Thailand. The sample used in this research were rice-and-curry fast-food shops from Nakhon Sri Thammarat Krabi Phang-nga Songkhla and Satun provinces - 5 shops each - with a total of 25 shops. The tool used in this study consisted of survey questionnaire food test questionnaire and record form for food recipe raw materials and equipment. Data were collected bymeans of survey and interview and were statistically analyzed for frequency and percentage together with a qualitative analysis.