จำนวน Repository ( 720 )

การพัฒนาต้นแบบหลักสูตรระยะสั้นเพื่อการบริการวิชาการของมหาวิทยาลัย เทคโนโลยีราชมงคลพระนคร ในการส่งเสริมการประกอบอาชีพในยุคดิจิตอล
การพัฒนาต้นแบบหลักสูตรระยะสั้นเพื่อการบริการวิชาการของมหาวิทยาลัย เทคโนโลยีราชมงคลพระนคร ในการส่งเสริมการประกอบอาชีพในยุคดิจิตอล

From the Development of a Prototype of Rajamangala University of Technology Phra Nakhon’s Acedemic Outreach Service for Occupational Promoting in Digital Age. Found that Mostly female Percentage 89.27 Most of them are 31-35 years old or 32.88%. Most of them have experience in short courses in the period of 11-15 years or 33.91%. 98.62% of learners needs related to training course development. (1) The requirements for the development of training curricula were 274 (94.80%). Training Course (2) Reason for Studying: 163 students (56.40%) Want to apply knowledge to work in the amount of 43.60% who want to bring their knowledge to improve their skills. study Cake making was 30.10%. (4) The training period was mostly 2 days 42.91% (5). Most practice 50.17% (6) What you want to get after training is most needed. diploma 50.87% Satisfaction of learners on the training curriculum as a whole. In the aspect of training the satisfaction level (X = 4.04) was highest (X = 4.12). = 4.54). In terms of training services the overall satisfaction of the training services was very high (X = 4.09). The facilitation and service of staff (X = 4.51). Overall the lecturer provided the lecture. The knowledge level was high (X = 4.13). The highest mean score (X = 4.45). The content of the training curriculum was found to be satisfactory at the high level (X = 4.36). The content of the course can be used (X = 4.67). At the highest level (X = 4.24)

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ปัจจัยที่มีผลต่อความภักดีของผู้ใช้บริการระบบพาณิชย์อิเล็กทรอนิกส์  กลุ่มธุรกิจอาหาร กรณีศึกษา : อำเภอเมืองนนทบุรี จังหวัดนนทบุรี
ปัจจัยที่มีผลต่อความภักดีของผู้ใช้บริการระบบพาณิชย์อิเล็กทรอนิกส์ กลุ่มธุรกิจอาหาร กรณีศึกษา : อำเภอเมืองนนทบุรี จังหวัดนนทบุรี

The purposes of this research were 1) To study behavior of customer using Restaurant E-commerce in case study of Muang Nonthaburi District 2) To study customer loyalty in Restaurant E-commerce in case study of Muang Nonthaburi District 3) To study comparing personal factors affecting customer loyalty in Restaurant E-commerce in case study of Muang Nonthaburi District From those aims Researcher has collected sample data of customer using Restaurant E-commerce in case study of Muang Nonthaburi District that using sampling method of certain populations by 400 samples. Using online questionnaire types for close ended question and open ended question and analyzing social science data with statistics analysis program. Study for Percentage Mean Standard Deviation and Hypothesis Testing (t-test) by presenting results in Descriptive Statistics Table and collecting data between April-June 2016. Result of this research customer using Restaurant E-commerce in case study of Muang Nonthaburi District that found The Most is Male age 21-30 years old and have been bachelor degree Single and occupied about official/state enterprise Behavior of using Restaurant E-commerce that found The Most have knowledge/experience for using E-commerce have valued from using E-commerce with Restaurant data searching have trusted for using Restaurant E-commerce level is moderate. And Favorite using Social Media on all Channels that are Website Application and Social Media (3) Customer Loyalty in Restaurant E-commerce in Case Study of Muang Nonthaburi District are summarized 8 sides that are much (Mean=3.92 S.D.= .795)

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การสื่อสารการตลาดที่มีต่อพฤติกรรมการท่องเที่ยวของนักท่องเที่ยวชาวไทยในพิพิธภัณฑ์ประวัติศาสตร์ในกรุงเทพมหานคร
การสื่อสารการตลาดที่มีต่อพฤติกรรมการท่องเที่ยวของนักท่องเที่ยวชาวไทยในพิพิธภัณฑ์ประวัติศาสตร์ในกรุงเทพมหานคร

This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok Thailand. The hybrid research Is Quantitative Research 400 samples. Questionnaires were used to collect data. The statistics used in the analysis were percentage mean standard deviation. Chi-square test the level of statistical significance .05. And Qualitative Research In-depth interviews in finding consensus and conflict between management Museum. Marketers Museum Visitors to the museum and the results of quantitative research. The results showed that: 1) Most of the respondents aged 15-25 years old single female student with a bachelors degree. The average income per person is not more than 7000 baht monthly income of an average family 15000-30000 baht and living in Bangkok. 2) Most of the planned tour. Most holiday weekend. The main objective is to study the first year of the museum tour 1-2 times a tourism model is geared experience. Each tour takes 2-3 hours. 3) Behavioral marketing communications planning travel. Time to travel the main purpose of tourism the number of times in one year tourism model. The level of significance. 05. The results of the research showed. The most consistent hypothesis testing with quantitative research. Keywords : Marketing Communications Travel habits History Museum

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การสื่อสารการตลาดเชิงบูรณาการที่ส่งผลต่อการตัดสินใจหยุดดาวน์โหลด เพลงละเมิดลิขสิทธิ์ของประชาชนในเขตกรุงเทพมหานครและปริมณฑล
การสื่อสารการตลาดเชิงบูรณาการที่ส่งผลต่อการตัดสินใจหยุดดาวน์โหลด เพลงละเมิดลิขสิทธิ์ของประชาชนในเขตกรุงเทพมหานครและปริมณฑล

Integrated marketing communications to deter downloading of copyrighted music in Bangkok metropolitan region. the purpose of this thesis is a relationship between Integrated marketing communications and the decision to deter downloading of copyright music. The thesis is applied research and gathering data by quantitative method from the sample group that is 400 people who used to download illegal copyrighted music. The sample group determined by calculated formula of Cochran at 95% of reliance level. The research tool used in this thesis is an online questionnaire to enable analysis through “Descriptive Statistics” and “Inferential Statistics” Chi - square to test the difference and relationship of data. The findings show that there are 48% of male and 54% of female the majority of a sample group age is 24 - 30 years old at 50.2% 36.3% of a sample graduated from bachelor degree 75.8% are single 38.3% are students and 47.3% is given income less or equal 10000 baht per month. The results further show with a level of significance at 0.05 that the decision to prevent downloading of copyrighted music depends on Integrated Marketing Communications via advertising person public relations and online marketing. Therefore all related sections are able to apply this study to stipulate channel reaching the target efficiently.

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ปัจจัยส่วนประสมทางการตลาดที่มีความสัมพันธ์กับพฤติกรรมการซื้อ ผลิตภัณฑ์สัตว์เลี้ยงสำหรับแมวของผู้บริโภคที่เลี้ยงแมวในประเทศไทย
ปัจจัยส่วนประสมทางการตลาดที่มีความสัมพันธ์กับพฤติกรรมการซื้อ ผลิตภัณฑ์สัตว์เลี้ยงสำหรับแมวของผู้บริโภคที่เลี้ยงแมวในประเทศไทย

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research. The research results revealed as follow: 1) Majority of the samples were female age between 31-35 years old single status tropically had bachelors degree average monthly income level 20001-30000 Baht per month own only one cat main reason for taking care cat to make friend. 2) Majority of the samples were focus on the quality of the cat product. Frequency of purchasing few times per week. Spend more than 500 baht per time. Decission making by themselves. The quatity of purchasing are uncertainty depend on the convenience and purchasing by themselves. The location of purchasing mostly in departmentstore or supermarke at pets department. 3) Marketing mix factors related with cat products consumer behavior were focus on purchasing frequency of purchasing expense of purchasing per time person who is involved quantity of purchasing chanal of purchasing on the statistical level significance of .05 except The place of purchasing frequenly are unrelated. The results of the Quantitative research: the most of opinion of opinion leader vender and consumer werw conform to quantitative research.

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