จำนวน Repository ( 580 )

การพัฒนาผลิตภัณฑ์ขนมเทียนด้วยฟักทอง
การพัฒนาผลิตภัณฑ์ขนมเทียนด้วยฟักทอง

The objectives of the current research entitled “The Product Development of stuffed dough pyramid with Pumpkin” were to (1) select the original recipes of stuffed dough pyramid (2) study the appropriated amount of pumpkin to substitute glutinous rice flour (3) study the consumer acceptance and the nutritional values of stuffed dough pyramid with pumpkin Among three original recipes the 3rd recipe gave the highest score in color (8.00) taste (7.60) and texture (7.00) thus the 3rd original recipe was chosen for further study The results showed that the appropriate amount of pumpkin in the stuffed dough pyramid formulation was 30% as indicated by the highest scores in texture (8.40) overall liking (8.40) color (8.30) taste (8.20) and appearance (8.10) respectively. According to the consumer acceptance study from 150 consumers approximately 66.70% consumers accept the stuffed dough pyramid with pumpkin in the level of like extremely and 22.00% consumers accept in the level of like very much. For the nutritional composition study the stuffed dough pyramid with pumpkin contained 66.42 g β-carotene 1.5 g fat 0.34 g folate 32.14 g lutein and 158.22 IU vitamin A while the original recipe contained only 1.42 g Fat and was not found β-carotene folate lutein and vitamin A

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ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้ออาหารเสริมเกี่ยวกับรูปร่างที่ได้รับรองมาตรฐานจากสานักงานคณะกรรมการอาหารและยา (อย.)
ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้ออาหารเสริมเกี่ยวกับรูปร่างที่ได้รับรองมาตรฐานจากสานักงานคณะกรรมการอาหารและยา (อย.)

The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level

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ปัจจัยส่วนประสมทางการตลาดที่มีความสัมพันธ์กับพฤติกรรมการซื้อ ผลิตภัณฑ์สัตว์เลี้ยงสำหรับแมวของผู้บริโภคที่เลี้ยงแมวในประเทศไทย
ปัจจัยส่วนประสมทางการตลาดที่มีความสัมพันธ์กับพฤติกรรมการซื้อ ผลิตภัณฑ์สัตว์เลี้ยงสำหรับแมวของผู้บริโภคที่เลี้ยงแมวในประเทศไทย

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research. The research results revealed as follow: 1) Majority of the samples were female age between 31-35 years old single status tropically had bachelors degree average monthly income level 20001-30000 Baht per month own only one cat main reason for taking care cat to make friend. 2) Majority of the samples were focus on the quality of the cat product. Frequency of purchasing few times per week. Spend more than 500 baht per time. Decission making by themselves. The quatity of purchasing are uncertainty depend on the convenience and purchasing by themselves. The location of purchasing mostly in departmentstore or supermarke at pets department. 3) Marketing mix factors related with cat products consumer behavior were focus on purchasing frequency of purchasing expense of purchasing per time person who is involved quantity of purchasing chanal of purchasing on the statistical level significance of .05 except The place of purchasing frequenly are unrelated. The results of the Quantitative research: the most of opinion of opinion leader vender and consumer werw conform to quantitative research.

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การศึกษาความพร้อมด้านการผลิตบัณฑิต ของคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร เพื่อรองรับการก้าวเข้าสู่ประเทศไทย 4.0
การศึกษาความพร้อมด้านการผลิตบัณฑิต ของคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร เพื่อรองรับการก้าวเข้าสู่ประเทศไทย 4.0

This research aims to study the readiness of graduates to match the labor market and the development of graduates to adapt and develop themselves to meet the policy of Thailand 4.0 by quantitative study. The quantitative method was used by the Faculty of Business Administration. Establishment A total of 20 establishments. The statistics used for data analysis were Frequency Percentage Mean. The research found that the surveyed enterprises were divided into private government and state enterprises. There are 7 government agencies 33.3% 11 enterprises 52.4% and 14.3% of state enterprises. There are 61.90476 and the duration of the establishment is 0-11 years. The availability of students for cooperative education is 3.4762 at the moderate level. The average score of 3.5218 was moderate. The overall composition of computer languages and programs is also the current popular SQL and Photoshop languages of the establishments. Findings from research on the readiness of graduate production. Of the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon to support the move to Thailand 4.0 the current technology has changed dramatically. The curriculum and the academic development should be in line with the changes. Students should always develop themselves.

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กลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภค
กลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภค

This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories which are 27 executives and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage mean standard deviation and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%) the products should be delivered to consumers through the direct selling distributors (51.3%) internal management is the key to success in direct selling business (44.8%) and the factor to success in the business is the production management (45.3%).

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