The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background curriculum department of education domicile and achievement. The samples in this research were 281 undergraduates. The study participates selected by stratified random sampling. The 84 item questionnaires of rating scales with the coefficient alpha 0.98 were used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon all aspects were in relatively high levels that product was the highest while people and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender major subjects educational background curriculum department of education domicile and achievement.

The purposes of the study were to explore success of the organizations which applied Balanced Scorecard to assess the performance and also investigate factors affecting successful implementation of the balanced scorecard of companies in Bangkok metropolitan. The data were collected from the samples which were organizations in production industry registered with Federation of Thai Industries up to 2010 by means of 400 copies of the questionnaire and analyzed by the frequency distribution percentage distribution standard deviation Pearson Product Moment Correlation Coefficient and Multiple Regression Analysis. The result showed that factors that influenced the implementation of the balanced scorecard in the organizations were factors regarding working process organizational structure and conflicts respectively.

The objective of this study was to study about consumers’ knowledge to green label an opinion and an effect to buy green label product. The subjects of this study were choser from the people who care with environment and lived in Bangkok. The instruments were Questionnaire. The data collected was statistically analyzed by percentage mean T-test Independent One Way ANOVA Chi-Square Spearman Rank Order Correlation Coefficient and LSD (Fisher’s Least Significant Different) The findings of this study revealed that : 1. The populations were more female than male. The most populations were 16-25 and the second one were 26-35. The first education level was bachelor degree and the second one was diploma. For an occupation the first was office workers and the second was students. 2. Involving in using green label products. 2.1 Using green label products which solving pollution. (1) Using gasohol. (2) Using non-mercury dry cells and paint. (3) Using non-CFC spray. (4) Using non-CFC refrigerator. 2.2 Using pr oducts which were not destroy water and economy. (1) Using non-phosphate detergent. (2) Using economic sanitary ware. (3) Using economic tap. (4) Using non washing Clothes. 2.3 Using products which reduce rubbish. (1) Using solar disintegrate bags. (2) Using refill products. (3) Using recycle plastic. 2.4 Using reduce destroying forest. (1) Using recycle tissue or paper. (2) Using recycle packages. 2.5 Using non-toxic products. (1) Using Non-toxic plants. (2) Using herbal products. (3) Using bio-fertilizer. 2.6 Using eco-energy. (1) Using eco-light bulb. (2) Using eco-refrigerator. (3) Using eco-air conditioner. (4) Using eco-electric fan. (5) Using eco-electric no. 5. 3. The population’ opinion about green label products’ mean was good. 4. The acknowledging about green label products revealed that the information media hadn’t enough. The first media which gave data the most was TV . The second was internet and newspaper. They wanted the government to fight more. The data which was important was telling about qualification and usefulness of the products and presented more about the products. For the contributing in the project or informing to someone revealed that they kindly to join the project. The populations’ understanding in green label products was moderate. The reason to buy the products was to protect environment and believe in quality and good for health. They wanted the government to pass the environmental law. 5. Hypothesis 5.1 The different sex and age had non-different opinion. 5.2 The different education had different opinion. The Graduate degree population had more knowledge in green label products more than the lower degree. 5.3 The different career had different opinion. The civil servant and the state enterprise employee and more knowledge in green label products more than the others. 5.4 The different type of media had non-different opinion. 5.5 The different type of media had an effect to buy the products. 5.6 The green products’ knowledge hadn’t an effect to buy the products. 5.7 The green label products’ knowledge hadn’t relate to the type of media.

This research objective is the Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries. Examined the congruence of this model with empirical data which used quantitative research methods. Findings are us follows: (1) The factor of external (2) (3) The factor of cooperation (4) The factor of Halal logo (5) The factor of Halal quality (6) The factor of competitive advantage positively affected the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries. But the factor of internal no positive effected. affected the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries

The objectives of this research is to study the current competencies assess competency requirement of community enterprise (OTOP) entrepreneurs in the central region of Thailand and provide them guidelines toward ASEAN Economic Community. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The samplers of this research are the 189 community enterprise (OTOP) entrepreneurs with a 82.54% response rate. The results were as follows : Attributes and skills indicated by current competencies were at high level while knowledge was medium level. The competency requirement attributes skills and knowledge were at high level respectively. The fundamental preparation for competency of community enterprise (OTOP) entrepreneurs in the central region of Thailand toward ASEAN Economic Community should develop competencies in knowledge attributes and skills especially in the international trading regulation international language information technology and management. The community enterprise (OTOP) entrepreneurs should increase skills in the continuous expertise in product development and organization as well as seeking for new markets and creating continuous business networking including organizational innovation acceleration. The community enterprise (OTOP) entrepreneurs should develop attributes to seek for business opportunities widen continuous knowledge and innovation and increase potential organizational development. The suggestions were that the community enterprise (OTOP) entrepreneurs should develop competencies and seek for source of information and ask for government support to get into ASEAN Economic Community. The government sector should support knowledge skills attributes and cooperate with school financial and other to develop potential of community enterprise (OTOP) entrepreneurs in a long term.