The purpose of this study was studied the Effects of the Job Preparation Program to Enhance Readiness for Job Application of third year students in Rajamangala University of Technology Phra Nakhon. The sample consisted of 30 third-year students in Rajamangala University of Technology Phra Nakhon second semester academic year 2013 whose scores on the Readiness for Job Application questionnaire were below the 75th percentile and voluntarily participated in the Job Preparation Program . The sample was randomly assigned to form the control and the experimental groups 15 students in each group. The instruments used in this study were: 1. the Job Preparation Program 2. Job Readiness for Job Application questionnaire 3. Student’s opinions towards Job Preparation Program. Statistical techniques used to analyze data were mean standard deviation t-test. The findings revealed that: 1) Scores on Readiness for Job Application questionnaire of the experimental group after the experiment were significantly higher than their scores before the experiment at the 0.05 level. 2) After the experiment scores on Readiness for Job Application questionnaire of the experimental group were significantly higher than those of the control group at the 0.05 level. 3) The experimental group reported that the program facilitated them in understanding their interests career personality skills aptitude job values the world of work techniques and methods for job application. Their knowledge and experiences would assist them in applying for job and further personal development.

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.

The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs (2) to study aspect of fans to Air Force Club’s image (3) to compare demographic characteristics with Air Force Club’s image and to study correlation of IMC of Air Force Club’s image with Air Force Club’s image. The data were collected by using questionnaire sampling from 400 members who were fans of Air Force Club. Data analysis employed frequency percentage arithmetic mean (􀝔􀒧) and standard deviation (S.D.) statistics used for hypothesis testing include t-test one-way analysis of variance and Pearson Product Moment Correlation Coefficient. The study presented the following results:Demographic Fans’Air Force Club were males (78.50%) ages between 25-34 (42.00%) government/stage enterprises occupation (42.75%) average monthly income between 20001-30000 baht (33.00%) marital status (48.30%) and lower than bachelor degree (82.50%) Demographic Air Force Club Fans from the middle class get news updates about the league from IMC social media television broadcast and radio reports. The fans are generally concerned about the league’s game results club’s news and information league’s schedule and result of drawing lots. Demographic Air Force Club Fans play a big role in bringing the image of Air Force Club in high level. The hypothesis testing showed that different occupation average monthly income and marital status of fans’ Air Force Clubhad statistically significant differences at the level of .05 on Air Force Club’s image. On the contrary difference in gender age education had no statistical significance for their Air Force Club’s image. The IMC of Air Force Club showed correlation with Air Force Club’s imageatstatistical significance .05that was three channelsincluding television broadcastingmedia radio broadcasting media and printed media.

This research was to analyze the content of locality and method to symbolically communicate locality through cultural commodities focusing on the process of analyzing the meaning from the tourist commodities of Klong Lat Mayom floating community along the framework basing on semiotic theories and the in-depth information collection in the real phenomena to understand the contexts related to the research issues. The findings reveal that the locality reflected in the cultural commodities had 3 content issues namely 1) naturalism of life associated with water without dependency on technology and the love in the value of trees as the component 2) traditional way of life which was simple with handicraft as the prime livelihood and 3) in-trend culture by which the reconstruction of old things and diversity were presented on the commodities. Symbolic communication was done through 3 forms namely 1) paradigmatic communication which was the results of using the parts to communicate 2) intertextuality by using clues of old things to create value with the new meaning and 3) construction of opposites or bipolarity to clearly differentiate between urban and rural societies. The research findings could expand the perspective on the use of local culture as the factor to enhance the capacity of tourism to assure its development and sustainability.

Online learning has been growing rapidly in recent years providing increased opportunities for tertiary institutes to reach out to learners who previously may have had limited access to a traditional university. Although students frequently use information technologies in their daily life online learning requires considerably more competencies than basic computer skills. Many students are unsuccessful in their learning without face-to-face contact and collaboration with lecturers and peers. They can feel isolated and doubt their ability to succeed in the online course. To increase online learner success support is needed especially to improve learner self-efficacy. Very few studies have focused on student self-efficacy in an online learning environment and especially those conducted in an authentic setting. Learner control is thought to facilitate students in online learning but the relationship between learner control and learner self-efficacy is still unclear. Therefore this study intends to examine this relationship using an embedded-correlational mixed method design to answer the research question what is the relationship between learner control and online learning self-efficacy? The quantitative approach was used to find the correlations among learner control online learning self-efficacy and related variables such as age gender prior online experience and computer skills. An online Learning Self-efficacy Scale (OLSES) was constructed and validated with an internal consistency of 0.895. Open-ended questions were added to the questionnaire to gain a greater level of insight of online learning experience in relation to self-efficacy and learner control. Seventy-five students in a four year teaching online programme at a New Zealand tertiary institute participated in the online survey. Data analyses revealed that the relationship between learner control and online learning self-efficacy was confirmed r = .526 p < .01. Age and gender had no effect on the relationship while prior online experience computer skills for social and academic purposes did. The multiple linear regression showed that learner control and computer skills for academic purpose are good predictors of online learning self-efficacy. Analyses of the qualitative data not only confirmed the quantitative findings but also provided insight into the nature of self-efficacy and importance of feedback in the online setting. As a result of this study the embedded framework for successful line learners (SUCCESS) was developed and is recommended as a set of guidelines for online learning developers.