จำนวน Repository ( 193 )

แนวทางการส่งเสริมและพัฒนาร้านอาหารริมทางในแหล่งท่องเที่ยว ที่เป็นที่นิยมของนักท่องเที่ยวต่างชาติ
แนวทางการส่งเสริมและพัฒนาร้านอาหารริมทางในแหล่งท่องเที่ยว ที่เป็นที่นิยมของนักท่องเที่ยวต่างชาติ

The objective of this study is to first analyze the demographic characteristics street food selection factors and street food consumption behavior of foreign tourists and second to develop certain guidelines for promoting and developing roadside restaurants in attractions that are popular with foreign tourists. The study was conducted from 400 samples which were obtained by selecting random population to participate in a survey on Development and Improvement of Street Food in Attractions as popularity for Foreign Tourists. The survey data are analyzed using the percentage arithmetic mean and standard deviation. The results of the research are as follows: 1) the majority of the demographics are Asian male who are between 21-30 years that are employed with an annual income of more than 30000 USD and have at least a bachelors degree. The biggest factors of choosing street food are from promotion and discount with the average score of 4.60. For the street food consumption behavior part the taste of the food is the most highly regarded factor with the average score of 4.68. The most remarks that tourist gave on street food was the suggestion on improving its cleanliness and hygiene. 2) Three methods in Promoting and developing street food vendors in tourist destinations: the external-stimulating media tourists thoughts and tourists’ reactions. The expert evaluations of the suggested methodology are with the high

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การเปิดเผยข้อมูลด้านสิ่งแวดล้อม และสังคมของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย
การเปิดเผยข้อมูลด้านสิ่งแวดล้อม และสังคมของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย

This research aimed to study environmental and social disclosure levels the relationship between performance and environmental and social disclosures and the comparison of the performance and environmental and social disclosures of industrial product companies and the resource industry group listed on the Stock Exchange of Thailand. The secondary data was collected from financial statements annual reports and the data entry forms (Form 56-1) from 2015 to 2019 of the total of 130 companies. Descriptive statistics were used for the analysis namely mean and standard deviation. Inferential statistics such as correlation analysis and multiple regression analysis were also used. The research results showed that there was a Statistically significant correlation between the performance and the environmental and social disclosures of the companies in the industrial product group including reusing aspects environmental monitoring aspects and environmental law aspects and the return on equity (ROE) debt ratio (DR) and stakeholder equity (SE) at the levels of 0.01 and 0.05. In the resource industry group there was a statistically significant correlation between environmental and social disclosures namely recycling aspect with return on equity (ROE) debt ratio (DR) and income at the levels of 0.01 and 0.05.

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พฤติกรรมและความพึงพอใจในการซื้อสินค้าผ่านแอปพลิเคชันไลน์ของผู้บริโภคกลุ่มโอเพนแช็ต หมู่บ้านเคหะธานี 4 กรุงเทพมหานคร
พฤติกรรมและความพึงพอใจในการซื้อสินค้าผ่านแอปพลิเคชันไลน์ของผู้บริโภคกลุ่มโอเพนแช็ต หมู่บ้านเคหะธานี 4 กรุงเทพมหานคร

The purposes of this research are 1) to study the demographic characteristics and behavior in purchasing via line application and 2) to compare the level of satisfaction in purchasing via line application for an open chat consumer group Kheha Thanee 4 Village Bangkok. This study applied quantitative methods and the research instrument was an online questionnaire. The sample group of this study consisted of 306 consumers members of the open chat consumer group Kheha Thanee 4 Village Bangkok. The data were analyzed by frequency percentage mean standard deviation and the researcher tested hypothesis with T Test and One Way ANOVA. The research findings were as follows:

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การเพิ่มประสิทธิภาพการขนส่ง โดยใช้เทคนิคมากิกามิ เทคนิคลีน และ อีซีอาร์เอส กรณีศึกษา บริษัท เอบีซี โลจิสติกส์ (แผนกขนส่ง) แห่งหนึ่ง
การเพิ่มประสิทธิภาพการขนส่ง โดยใช้เทคนิคมากิกามิ เทคนิคลีน และ อีซีอาร์เอส กรณีศึกษา บริษัท เอบีซี โลจิสติกส์ (แผนกขนส่ง) แห่งหนึ่ง

The research purposes were to analyze and search for wastes in the planning process and transportation of the automobile parts of a transport company in Samut Prakan using Makigami Lean and ECRS Techniques. The informants used in this study were the support staff working the planning process and automobile part transportation for the car assembly factory in the industrial estate Rayong Eastern Seaboard. Six employees from different work units took part in the in-depth interview as the research tool for the data collection. Statistics used in the data analysis including percentage and workflow analysis with related management tools. The study indicated that searching for the waste in the technical planning process with Makigami Lean and ECRS Techniques could help reduce the work time for 1060 minutes in each step.

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ความพึงพอใจและประสิทธิภาพในการปฏิบัติงานของพนักงานบริษัท  บริษัท อยุธยา แคปปิตอล ออโต้ ลีส จำกัด (มหาชน) (กรุงศรี ออโต้) ภายหลังการรวมกิจการเข้ากับธนาคารกรุงศรีอยุธยา จำกัด (มหาชน)
ความพึงพอใจและประสิทธิภาพในการปฏิบัติงานของพนักงานบริษัท บริษัท อยุธยา แคปปิตอล ออโต้ ลีส จำกัด (มหาชน) (กรุงศรี ออโต้) ภายหลังการรวมกิจการเข้ากับธนาคารกรุงศรีอยุธยา จำกัด (มหาชน)

The purpose of this study was to investigate the influence of job satisfaction concerning the work performance of Ayudhya Capital Auto Lease Public Company Limited (Krungsri Auto) employees after the merger. The sample consisted of 2468 employees of Ayudhya Capital Auto Lease Public Company Limited (Krungsri Auto Personnel Department 2016). According to Krejcie and Morgan (1970) the samples used in the study were 331 who were asked to provide data through a questionnaire developed by the researcher. Its reliability regarding the Alpha value was .939 and the analysis of the respondents’ data frequency and percentage mean and standard deviation were applied. The analysis of data on the job satisfaction and Krungsri Auto employees’ performance relied on the inferential statistics while the hypothesis was tested by using multiple regression analysis and the results were as follows. The analysis of general education data of the population showed that most respondents were females between 31-40 years old with bachelors’ degrees and were in the entry-level positions for 1-5 years earning 15000 – 30000 Baht. It was found that Krungsri Auto employees’ the work motivation in the overall staff was very high. The highest was the aspect of the work characteristics followed by work success work responsibility work atmosphere salary and welfare and good governance which were all in high levels. However the acceptance aspect was in the moderate level. As for Krungsri Auto employees’ job satisfaction it was found that the satisfaction of employees in terms of the career security work atmosphere good governance salary and welfare were at high level. The job satisfaction on the policy and administration (X6) leadership (X11) opportunities and advancement (X4) relationships with colleagues (X8) and personnel acceptance (X5) could be written as raw score (B) and standard score (Bata) of the multiple regression equation used to predict the satisfaction of the personnel performance that influences the performance of the employees. After the merger Bank of Ayudhya was selected by using the predictive equation as the following raw score. = (Y) 1.138+.201 (X6)+.155 (X11)+.106 (X4)+.142 (X8) + .087 (X5) Suggestions for further research are as follows. 1. Executives should have a clear salary management policy adequate to ensure a stable working atmosphere and organizational commitment. 2. The organization should foster the motivation for better work performance. 3. The organization should ensure the employees’ confidence that after the business merging the employees will also have the same work stability recognized good working conditions and appropriate welfare for the performance.

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