The purpose of this research was to develop an application for setting up price for goods in the community. The application helps the retailer calculate and determine the product price with the minimal risk. In order to assess the satisfaction of the application the samples used in this study were 30 community retailers and goods producers. The research found that the application was in good quality. The evaluation of satisfaction with the application was averagely 4.45 which was at a very high level. The application can be actually used in authentic circumstances.

The objective of the research is study about the capacity Building ang Marketing Doctor of Business Administration Program of the University Rajamangala University of Technology Phra Nakhon to be consistent with sustainable development. To be in line with the country’s sustainable development direction.. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in Universities of the first year students in an academic year 2560 of the universities under a bureau of University consultant teachers president of the Universities.

The objectives of the research were to 1) study the desirable characteristics of a short course 2) study the need for short course training 3) study motivation for short course training 4) study media exposure channels about short course training in mass communication technology and 5) guidelines of short course Training development for enhancement in competitive of Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. Data were collected from 400 samples by using questionnaire. Data was analyzed by mean standard deviation (S.D.). The results showed as follows: 1) Desirable characteristics of a short course in mass communication technology found that most of them were interested in studying on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 4962.17 baht. 2) The need for short course training in mass communication technology was 20 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products 15) creative thinking to brand building 16) graphic design for storytelling 17) computer graphics design 18) photography for digital media 19) e-commerce website creation and 20) computers for the elderly. 3) Motivation for short course training in mass communication technology was at high level (=4.01) including self-motivation was at high level (=4.14) career motivation was at high level (=4.06) and social motivation was at high level (=3.79). 4) media exposure channels about short course training in mass communication technology was at middle level (=3.15) including Facebook was at a high level (=4.34) website was at a high level (=3.57) Television was at a high level (=3.56) acquaintances were at a moderate level (=3.35) radio broadcasting was at a moderate level (=2.82) and newspapers were at a moderate level (=2.82) 5) Guidelines for developing short course training to increase competitiveness found that desirable characteristics of short course training on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 5000 baht that the most of them can pay the cost 1000 bath. The public relations channels via Facebook and agency website. The short courses of the Faculty of Mass Communication Technology consisted of 14 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products.

The objectives of the study were to develop online article submission system of the Journal of Mass Communication Technology RMUTP and assess the appropriateness of then online article submission system of the Journal of Mass Communication Technology RMUTP. The program used to develop online article submission system using WordPress. The data was collected from a sample of 30 users who was evaluation the system. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: online article submission system of the Journal of Mass Communication Technology RMUTP was appropriate at a high level.

The purpose of this research was to study level of the preliminary cost calculate for a large building in Roi Et province and to study the factors that affected on initial cost reduction of large building constructions in Roi Et province. The sample group used in this research were devisers supervisors project managers and construction contractors in Roi Et province. There were 5 projects with a total of 145 people. The instruments used in the research were a 5 level rating estimation questionnaire. Data were analyzed by using frequency percentage mean standard deviation and the hypothesis tested by using Multiple Linear Regression with (Enter Regression). The result of the research shows that An analysis of opinion on principal control of large building constructions in Roi Et province. It was found that the practice level was at the highest level. Which is arranged in order from the highest average to the lowest namely machinery cost material cost contractor cost operating cost and labor costs respectively. and The analysis of Regression Model Development for Preliminary Calculate Cost of construction works had resulted in lowering the initial cost of large building constructions in Roi Et Province of 5 factors included structural design architectural design interior design system design and exterior design. Resulting in reducing the initial cost of large building constructions in Roi Et province with statistical significance at the level of .01 level.